Rebecca K. Ratner

University of Maryland - Department of Marketing

Associate Professor

College Park, MD 20742

United States

  • University of Maryland - Department of Marketing

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Scholarly Papers (1)

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Why Don't We Learn to Accurately Forecast Feelings? How Misremembering Our Predictions Blinds Us to Past Forecasting Errors

Journal of Experimental Psychology: General, Vol. 139, pp. 579-589, November 2010
Number of pages: 11 Posted: 22 May 2008 Last Revised: 27 Jul 2011
Tom Meyvis, Rebecca K. Ratner and Jonathan Levav
New York University (NYU) - Department of Marketing, University of Maryland - Department of Marketing and Columbia University - Columbia Business School, Marketing
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Citation 2

Abstract:

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affective forecasts, prediction errors, memory bias