R.C. Natarajan

Indian Institute of Management Indore

Professor of Marketing

Prabandh Sikhar

Rau-Pithampur Road

Indore, Madhya Pradesh 453331

India

http://www.iimidr.ac.in

SCHOLARLY PAPERS

2

DOWNLOADS

369

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Halo Effect in Trust

Number of pages: 42 Posted: 27 May 2008
R.C. Natarajan
Indian Institute of Management Indore
Downloads 314 (95,954)

Abstract:

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Goodwill Trust, Competence Trust, Halo Effect, Experiment

2.

Relationship between Trust and Monitoring

Number of pages: 52 Posted: 22 Jul 2008
R.C. Natarajan
Indian Institute of Management Indore
Downloads 55 (372,180)

Abstract:

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Principal-Agent Relationship, Trust, Goodwill Trust, Competence Trust, Monitoring, Control-based Monitoring, Need-based Monitoring