Yiting Deng

University College London

Assistant Professor

Level 38, 1 Canada Square

London, Please Select E14 5AA

United Kingdom

SCHOLARLY PAPERS

5

DOWNLOADS

1,004

SSRN CITATIONS
Rank 41,151

SSRN RANKINGS

Top 41,151

in Total Papers Citations

13

CROSSREF CITATIONS

5

Scholarly Papers (5)

1.

Spillover Effects and Freemium Strategy in the Mobile App Market

Number of pages: 53 Posted: 26 Mar 2018 Last Revised: 09 Sep 2021
Yiting Deng, Anja Lambrecht and Yongdong Liu
University College London, London Business School and University College London - School of Management
Downloads 692 (48,117)
Citation 6

Abstract:

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Freemium, Mobile App, Spillover Effect, Cannibalization, Sampling, Discovery

2.

TV Viewing and Advertising Targeting

Number of pages: 70 Posted: 09 Mar 2017 Last Revised: 13 Dec 2017
Yiting Deng and Carl F. Mela
University College London and Duke University - Fuqua School of Business
Downloads 139 (263,576)
Citation 8

Abstract:

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TV Advertising, Targeting, Set-Top Box, Sampling

3.

Price Promotions and Online Product Evaluations

Number of pages: 42 Posted: 09 Jan 2020
Yongdong Liu, Anja Lambrecht and Yiting Deng
University College London - School of Management, London Business School and University College London
Downloads 99 (335,871)

Abstract:

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price promotion, product evaluation, mobile app

4.

Asymmetric Consequences of Cyber-Vulnerability on Health Services

Number of pages: 33 Posted: 29 Jul 2020
University College London, London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 47 (498,200)

Abstract:

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Cybersecurity, healthcare, information technology, NHS

5.

The Effects of Surge Pricing on Driver Behavior in the Ride-Sharing Market: Evidence from a Quasi-Experiment

Number of pages: 35 Posted: 04 Sep 2021
University College London - School of Management, University College London - School of Management, University of International Business and Economics (UIBE) - School of International Trade and Economics, University College London and University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area
Downloads 27 (601,671)

Abstract:

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Surge pricing, Ride-sharing, Labor supply, Extensive margin, Intensive margin, Cherry picking, Competition