Yiting Deng

University College London

Assistant Professor

Level 38, 1 Canada Square

London, Please Select E14 5AA

United Kingdom

SCHOLARLY PAPERS

2

DOWNLOADS

352

CITATIONS

5

Scholarly Papers (2)

1.

Spillover Effects and Freemium Strategy in Mobile App Market

Number of pages: 57 Posted: 26 Mar 2018 Last Revised: 13 Mar 2019
Yiting Deng, Anja Lambrecht and Yongdong Liu
University College London, London Business School and University College London - School of Management
Downloads 225 (134,105)
Citation 1

Abstract:

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Freemium, Mobile App, Spillover Effect, Cannibalization, Sampling

2.

TV Viewing and Advertising Targeting

Number of pages: 70 Posted: 09 Mar 2017 Last Revised: 13 Dec 2017
Yiting Deng and Carl F. Mela
University College London and Duke University - Fuqua School of Business
Downloads 127 (220,593)
Citation 4

Abstract:

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TV Advertising, Targeting, Set-Top Box, Sampling