Yiting Deng

University College London

Assistant Professor

Level 38, 1 Canada Square

London, Please Select E14 5AA

United Kingdom

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 38,992

SSRN RANKINGS

Top 38,992

in Total Papers Downloads

1,870

SSRN CITATIONS
Rank 40,506

SSRN RANKINGS

Top 40,506

in Total Papers Citations

13

CROSSREF CITATIONS

5

Scholarly Papers (9)

1.

Spillover Effects and Freemium Strategy in the Mobile App Market

Management Science
Number of pages: 51 Posted: 26 Mar 2018 Last Revised: 28 Aug 2022
Yiting Deng, Anja Lambrecht and Yongdong Liu
University College London, London Business School and University College London - School of Management
Downloads 1,057 (31,254)
Citation 6

Abstract:

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Freemium, Mobile App, Spillover Effect, Cannibalization, Sampling, Discovery

2.

The Effects of Surge Pricing on Driver Behavior in the Ride-Sharing Market: Evidence from a Quasi-Experiment

Accepted at Journal of Operations Management
Number of pages: 53 Posted: 04 Sep 2021 Last Revised: 20 Sep 2022
University College London - School of Management, University College London, University of International Business and Economics (UIBE) - School of International Trade and Economics, University College London - School of Management and University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area
Downloads 255 (176,352)

Abstract:

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Surge pricing, Ride-sharing, Labor supply, Extensive margin, Intensive margin, Cherry picking, Competition

3.

Price Promotions and Online Product Evaluations

Number of pages: 42 Posted: 09 Jan 2020
Yongdong Liu, Anja Lambrecht and Yiting Deng
University College London - School of Management, London Business School and University College London
Downloads 166 (260,681)

Abstract:

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price promotion, product evaluation, mobile app

4.

TV Viewing and Advertising Targeting

Number of pages: 70 Posted: 09 Mar 2017 Last Revised: 13 Dec 2017
Yiting Deng and Carl F. Mela
University College London and Duke University - Fuqua School of Business
Downloads 149 (284,838)
Citation 8

Abstract:

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TV Advertising, Targeting, Set-Top Box, Sampling

5.

Asymmetric Consequences of Cyber-Vulnerability on Health Services

Number of pages: 33 Posted: 29 Jul 2020
University College London, London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 71 (466,396)

Abstract:

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Cybersecurity, healthcare, information technology, NHS

6.

Can Lower Expert Opinions Lead to Better Consumer Ratings?: The Case of Michelin Stars

Number of pages: 41 Posted: 04 Dec 2022
University College London - UCL School of Management, University College London, University of Michigan, Stephen M. Ross School of Business and UCL School of Management
Downloads 53 (537,867)

Abstract:

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Expert Opinions, Consumer Reviews, Restaurant Industry, Michelin Star Ratings, Synthetic Control Methods

7.

Can Third-Party Sellers Benefit from a Platform’s Entry to the Market?

Number of pages: 30 Posted: 24 Oct 2022
University College London, University of California, Los Angeles (UCLA) - Decisions, Operations, and Technology Management (DOTM) Area, University of International Business and Economics (UIBE) - School of International Trade and Economics and UCL School of Management, University College London
Downloads 52 (546,922)

Abstract:

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Online platform, platform entry, spillover, market potential

8.

A Unified Parsimonious Model for Structural Demand Estimation Accounting for Stockout and Substitution

Number of pages: 33 Posted: 17 Jun 2022
University College London, Johns Hopkins University - Carey Business School and Duke University - Fuqua School of Business
Downloads 41 (596,952)

Abstract:

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Structural estimation, direct utility, stockout, substitution, non-stationary demand

9.

A Scalable Recommendation Engine for New Users and Items

Number of pages: 54 Posted: 15 Sep 2022
Boya Xu, Yiting Deng and Carl F. Mela
Duke University, University College London and Duke University - Fuqua School of Business
Downloads 26 (691,889)

Abstract:

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Recommendation, data reduction, multi-armed bandit, cold start