Yiting Deng

University College London

Assistant Professor

Level 38, 1 Canada Square

London, Please Select E14 5AA

United Kingdom

SCHOLARLY PAPERS

3

DOWNLOADS

632

SSRN CITATIONS

3

CROSSREF CITATIONS

4

Scholarly Papers (3)

1.

Spillover Effects and Freemium Strategy in the Mobile App Market

Number of pages: 54 Posted: 26 Mar 2018 Last Revised: 10 Feb 2020
Yiting Deng, Anja Lambrecht and Yongdong Liu
University College London, London Business School and University College London - School of Management
Downloads 453 (70,572)
Citation 4

Abstract:

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Freemium, Mobile App, Spillover Effect, Cannibalization, Sampling

2.

TV Viewing and Advertising Targeting

Number of pages: 70 Posted: 09 Mar 2017 Last Revised: 13 Dec 2017
Yiting Deng and Carl F. Mela
University College London and Duke University - Fuqua School of Business
Downloads 132 (240,998)
Citation 3

Abstract:

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TV Advertising, Targeting, Set-Top Box, Sampling

3.

Price Promotions and Online Product Evaluations

Number of pages: 42 Posted: 09 Jan 2020
Yongdong Liu, Anja Lambrecht and Yiting Deng
University College London - School of Management, London Business School and University College London
Downloads 47 (441,027)

Abstract:

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price promotion, product evaluation, mobile app