H. S. Song

affiliation not provided to SSRN

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A New Marketing Strategy Map for Direct Marketing

International Journal of Knowledge-Based Systems, Forthcoming, KAIST Business School Working Paper Series No. 2009-001
Number of pages: 37 Posted: 24 Jan 2009
Young Ae Kim, H. S. Song and Soung Hie Kim
KAIST Business School, affiliation not provided to SSRN and Korea Advanced Institute of Science and Technology (KAIST) - Management Engineering
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Abstract:

Sequential decision making; Reinforcement Learning; Direct marketing strategy; Customer Relationship Management; Marketing strategy map