Tirthankar Roy

Iowa State University - Department of Management and Marketing

Ames, IA 50011

United States

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Scholarly Papers (1)

1.

The Influence of Deal Exclusivity on Consumer Response to Targeted Price Promotions

Louisville College of Business Research Paper No. 2008-02
Number of pages: 48 Posted: 04 Jun 2008
Michael Barone and Tirthankar Roy
University of Louisville - Department of Marketing and Iowa State University - Department of Management and Marketing
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Abstract:

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