Robert E. Carter

University of Louisville - College of Business and Public Administration

Louisville, KY 40292

United States

SCHOLARLY PAPERS

4

DOWNLOADS

325

SSRN CITATIONS
Rank 31,817

SSRN RANKINGS

Top 31,817

in Total Papers Citations

7

CROSSREF CITATIONS

16

Scholarly Papers (4)

1.

Friend or Foe: The Impact of Line Extension Advertising and Perceived Quality on Parent Brand Sales

Louisville College of Business Research Paper No. 2008-04
Number of pages: 32 Posted: 08 Jun 2008
Robert E. Carter
University of Louisville - College of Business and Public Administration
Downloads 259 (128,499)

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2.

‘Tis Better to Give than to Receive? How and When Gender and Residence-Based Segments Predict Choice of Donation versus Discount-Based Promotions

Journal of Consumer Psychology, Forthcoming
Number of pages: 41 Posted: 03 Jan 2015
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, University of Louisville - College of Business and Public Administration, University of Louisville - Department of Marketing, University of South Carolina - Darla Moore School of Business and Baruch College
Downloads 65 (370,055)

Abstract:

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promotions, donations, segmentation, interdependence, gender, residence, cause-related marketing

3.

The Impact of Entrepreneurial Orientation, Technological Capability, and Consumer Attitude on Firm Performance: A Multi‐Theory Perspective

Journal of Small Business Management, Vol. 57, pp. 268-295, 2019
Number of pages: 28 Posted: 28 May 2020
Krishna P. Poudel, Robert E. Carter and Subhash Lonial
University of Louisville, University of Louisville - College of Business and Public Administration and affiliation not provided to SSRN
Downloads 1 (702,493)
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4.

The Impact of Organizational Orientations on Medium and Small Firm Performance: A Resource‐Based Perspective

Journal of Small Business Management, Vol. 53, Issue 1, pp. 94-113, 2015
Number of pages: 20 Posted: 11 Dec 2014
Subhash Lonial and Robert E. Carter
University of Louisville College of Business and University of Louisville - College of Business and Public Administration
Downloads 0 (720,938)
Citation 7
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