Robert E. Carter

University of Louisville - College of Business and Public Administration

Louisville, KY 40292

United States

SCHOLARLY PAPERS

3

DOWNLOADS

316

SSRN CITATIONS
Rank 36,492

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Top 36,492

in Total Papers Citations

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CROSSREF CITATIONS

16

Scholarly Papers (3)

1.

Friend or Foe: The Impact of Line Extension Advertising and Perceived Quality on Parent Brand Sales

Louisville College of Business Research Paper No. 2008-04
Number of pages: 32 Posted: 08 Jun 2008
Robert E. Carter
University of Louisville - College of Business and Public Administration
Downloads 251 (124,501)

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2.

‘Tis Better to Give than to Receive? How and When Gender and Residence-Based Segments Predict Choice of Donation versus Discount-Based Promotions

Journal of Consumer Psychology, Forthcoming
Number of pages: 41 Posted: 03 Jan 2015
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, University of Louisville - College of Business and Public Administration, University of Louisville - Department of Marketing, University of South Carolina - Darla Moore School of Business and Baruch College
Downloads 65 (349,975)

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promotions, donations, segmentation, interdependence, gender, residence, cause-related marketing

3.

The Impact of Organizational Orientations on Medium and Small Firm Performance: A Resource‐Based Perspective

Journal of Small Business Management, Vol. 53, Issue 1, pp. 94-113, 2015
Number of pages: 20 Posted: 11 Dec 2014
Subhash Lonial and Robert E. Carter
University of Louisville College of Business and University of Louisville - College of Business and Public Administration
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