Ho Kim

University of California, Los Angeles (UCLA) - Anderson School of Management

PhD Student

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

2

DOWNLOADS

186

CITATIONS

0

Scholarly Papers (2)

1.

Is Search Volume a Good Market Predictor? Product Quality and Predictive Performance of Search Volume

Number of pages: 51 Posted: 31 Jan 2013 Last Revised: 20 Apr 2013
Ho Kim
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 95 (272,655)
Citation 1

Abstract:

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online search volume, Google search index, demand prediction, quality, quality uncertainty, movie industry

2.

Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis

Journal of Business Ethics, Forthcoming
Number of pages: 39 Posted: 08 Sep 2016 Last Revised: 04 Jan 2018
California State University, Long Beach - College of Business Administration, University of California, Los Angeles (UCLA) - Anderson School of Management, University of British Columbia (UBC) - Sauder School of Business and Kansas State University - College of Business Administration
Downloads 91 (280,258)

Abstract:

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product-harm crisis, deceptive marketing, unethical business practice, slandering, advertising, word of mouth, social media, text mining