Robert S. Wyer

Hong Kong University of Science & Technology (HKUST) - Department of Marketing

Department of Marketing

Clear Water Bay, Kowloon

Hong Kong

SCHOLARLY PAPERS

7

DOWNLOADS

1,141

SSRN CITATIONS
Rank 21,997

SSRN RANKINGS

Top 21,997

in Total Papers Citations

12

CROSSREF CITATIONS

47

Scholarly Papers (7)

1.

Visual and Verbal Processing Strategies in Comprehension and Judgment

Journal of Consumer Psychology, 2008, 18.
Number of pages: 14 Posted: 08 Mar 2014
Robert S. Wyer, Iris W. Hung and Yuwei Jiang
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, National University of Singapore (NUS) - NUS Business School and Hong Kong Polytechnic University
Downloads 257 (223,078)
Citation 1

Abstract:

Loading...

Visual Processing, Verbal Processing, Comprehension, Judgment, Consumer Psychology, Visual Perspective, Mental Imagery

2.

Does Loving a Brand Mean Loving its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations

Journal of Marketing Research Vol. 42, November 2005
Number of pages: 13 Posted: 16 May 2008
Catherine Yeung and Robert S. Wyer
National University of Singapore (NUS) - Department of Marketing and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 248 (231,128)
Citation 2

Abstract:

Loading...

Brand, Products, Brand Extension, Consumer Judgment, Evaluations

3.

Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior

Journal of Consumer Research, Vol. 41, No. 3, 2014
Number of pages: 18 Posted: 17 Jul 2014
Hong Kong Polytechnic University, University of Cincinnati - Department of Marketing, Independent and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 224 (254,907)
Citation 1

Abstract:

Loading...

Consumer Behavior, Consumer Psychology, Mental Imagery, Visual Perspective

4.

Affect, Appraisal, and Consumer Judgment

Journal of Consumer Research, Vol. 31, September 2004
Number of pages: 13 Posted: 13 May 2008
Catherine Yeung and Robert S. Wyer
National University of Singapore (NUS) - Department of Marketing and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 190 (296,440)
Citation 2

Abstract:

Loading...

Affect, Appraisal, Mood Effect, Consumer Judgment

5.

Physical Proximity Increases Persuasive Effectiveness Through Visual Imagery

Journal of Consumer Psychology, Forthcoming
Number of pages: 49 Posted: 14 Jul 2017
Yanli Jia, Yunhui Huang, Robert S. Wyer and Hao Shen
Xiamen University, Nanjing University - School of Business, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and The Chinese University of Hong Kong (CUHK)
Downloads 103 (483,404)

Abstract:

Loading...

physical proximity, probability estimates, persuasion, mental imagery, verbal information, construal level theory

6.

Visual and Verbal Information Processing in a Consumer Context: Further Considerations

Journal of Consumer Psychology, 2008, 18.
Number of pages: 5 Posted: 09 Mar 2014
Robert S. Wyer, Yuwei Jiang and Iris W. Hung
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Hong Kong Polytechnic University and National University of Singapore (NUS) - NUS Business School
Downloads 73 (597,316)
Citation 3

Abstract:

Loading...

Visual Processing, Verbal Processing, Consumer Psychology, Visual Perspective, Mental Imagery

7.

The Role of Visual Perspective in Information Processing

Journal of Experimental Social Psychology, 2009, 45.
Number of pages: 10 Posted: 08 Mar 2014
Yuwei Jiang and Robert S. Wyer
Hong Kong Polytechnic University and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 46 (745,329)
Citation 1

Abstract:

Loading...

Mental Imagery, Visual Perspective, Language Comprehension, Imagination, Reaction Time, Information Processing, Social Cognition