Spencer Moore

Queen's University

99 University Ave

Kingston, Ontario K7L 3N6

Canada

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Scholarly Papers (1)

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Towards a Brain-to-Society Systems Model of Individual Choice

Marketing Letters, Volume 19, Issue 3, pp 323-336
Posted: 24 Jun 2016
McGill University - Desautels Faculty of Management, University of Southern California, McGill University - Desautels Faculty of Management, Columbia University - Columbia Business School, Marketing, McGill University - Division of Experimental Medicine, University of South Australia, Pennsylvania State University, McGill University - Division of Experimental Medicine, Brookings Institution - Center on Social and Economic Dynamics, NICHD, Duke University - Department of Psychology and Neuroscience, University of Montreal, McGill University - Department of Psychology, Tilburg University - Tilburg University School of Economics and Management, Queen's University and Erasmus Research Institute of Management (ERIM)

Abstract:

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Choice models, Dual-process models, Agent systems, Sequential sampling process models, Motivated adaptive behavior, Neuroscience, Neuroeconomics