Chunhua Wu

University of British Columbia (UBC) - Sauder School of Business

2053 Main Mall

Vancouver, BC V6T 1Z2

Canada

SCHOLARLY PAPERS

6

DOWNLOADS

706

SSRN CITATIONS
Rank 39,040

SSRN RANKINGS

Top 39,040

in Total Papers Citations

7

CROSSREF CITATIONS

9

Scholarly Papers (6)

1.

Profiting from the Decoy Effect: A Case Study of the Online Diamond Marketplace

Number of pages: 45 Posted: 14 Nov 2018
Chunhua Wu and Koray Cosguner
University of British Columbia (UBC) - Sauder School of Business and Indiana University - Kelley School of Business - Department of Marketing
Downloads 203 (160,479)

Abstract:

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Decoy Effect, Attraction Effect, Asymmetric Dominance Effect, Context Dependent Choice, Proportional Hazard Model, Diamond Pricing

2.

Price Match Guarantees in the Age of Showrooming: An Empirical Analysis

Number of pages: 47 Posted: 14 Nov 2018
Chunhua Wu, Kangkang Wang and Ting Zhu
University of British Columbia (UBC) - Sauder School of Business, University of Alberta and Purdue University - Krannert School of Management
Downloads 148 (211,552)

Abstract:

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Showrooming, Price matching, E-commerce, Price competition

3.

The Economic Value of Online Reviews

Marketing Science, Forthcoming
Number of pages: 37 Posted: 11 Jun 2015
Chunhua Wu, Hai Che, Tat Y. Chan and Xianghua Lu
University of British Columbia (UBC) - Sauder School of Business, Indiana University - Kelley School of Business, Washington University in St. Louis - John M. Olin Business School and Fudan University - School of Management
Downloads 134 (229,028)
Citation 7

Abstract:

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Online Reviews, User-generated Content, Consumer Choice under Uncertainty, Learning, Economic Value to Consumer and Firm

4.

Is Daily Deal a Good Deal for Merchants? An Empirical Analysis of Economic Value in the Daily Deal Market

Number of pages: 34 Posted: 02 Jul 2015
University of British Columbia (UBC) - Sauder School of Business, Tsinghua University - School of Economics and Management and University of British Columbia (UBC) - Sauder School of Business
Downloads 118 (255,313)
Citation 1

Abstract:

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Daily Deals, Platform Competition, Value Creation

5.

Product Design Outsourcing in Competitive Markets

Number of pages: 49 Posted: 22 Nov 2015 Last Revised: 25 Oct 2018
Kangkang Wang and Chunhua Wu
University of Alberta and University of British Columbia (UBC) - Sauder School of Business
Downloads 103 (277,600)
Citation 1

Abstract:

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Original Design Manufacturer, Firm Competition, Outsourcing, Supply Chain Management

6.

Measuring the Lifetime Value of Customers Acquired from Google Search Advertising

Posted: 13 Aug 2009 Last Revised: 02 Jul 2015
Tat Y. Chan, Chunhua Wu and Ying Xie
Washington University in St. Louis - John M. Olin Business School, University of British Columbia (UBC) - Sauder School of Business and University of Texas at Dallas

Abstract:

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Customer Lifetime Value, Multiple-Channel Shopping,Sponsored Search Advertising