Chunhua Wu

University of British Columbia (UBC) - Sauder School of Business

2053 Main Mall

Vancouver, BC V6T 1Z2

Canada

SCHOLARLY PAPERS

8

DOWNLOADS

1,274

SSRN CITATIONS
Rank 31,865

SSRN RANKINGS

Top 31,865

in Total Papers Citations

16

CROSSREF CITATIONS

10

Scholarly Papers (8)

1.

Price Match Guarantees in the Age of Showrooming: An Empirical Analysis

Number of pages: 47 Posted: 14 Nov 2018
Chunhua Wu, Kangkang Wang and Ting Zhu
University of British Columbia (UBC) - Sauder School of Business, University of Alberta and Purdue University - Krannert School of Management
Downloads 389 (112,693)
Citation 2

Abstract:

Loading...

Showrooming, Price matching, E-commerce, Price competition

2.

Profiting from the Decoy Effect: A Case Study of the Online Diamond Marketplace

Number of pages: 45 Posted: 14 Nov 2018
Chunhua Wu and Koray Cosguner
University of British Columbia (UBC) - Sauder School of Business and Indiana University - Kelley School of Business - Department of Marketing
Downloads 372 (118,541)

Abstract:

Loading...

Decoy Effect, Attraction Effect, Asymmetric Dominance Effect, Context Dependent Choice, Proportional Hazard Model, Diamond Pricing

3.

The Economic Value of Online Reviews

Marketing Science, Forthcoming
Number of pages: 37 Posted: 11 Jun 2015
Chunhua Wu, Hai Che, Tat Y. Chan and Xianghua Lu
University of British Columbia (UBC) - Sauder School of Business, Indiana University - Kelley School of Business, Washington University in St. Louis - John M. Olin Business School and Fudan University - School of Management
Downloads 165 (263,002)
Citation 12

Abstract:

Loading...

Online Reviews, User-generated Content, Consumer Choice under Uncertainty, Learning, Economic Value to Consumer and Firm

4.

Is Daily Deal a Good Deal for Merchants? An Empirical Analysis of Economic Value in the Daily Deal Market

Number of pages: 34 Posted: 02 Jul 2015
University of British Columbia (UBC) - Sauder School of Business, Tsinghua University - School of Economics and Management and University of British Columbia (UBC) - Sauder School of Business
Downloads 137 (303,896)
Citation 1

Abstract:

Loading...

Daily Deals, Platform Competition, Value Creation

5.

Product Design Outsourcing in Competitive Markets

Number of pages: 49 Posted: 22 Nov 2015 Last Revised: 25 Oct 2018
Kangkang Wang and Chunhua Wu
University of Alberta and University of British Columbia (UBC) - Sauder School of Business
Downloads 124 (327,448)
Citation 1

Abstract:

Loading...

Original Design Manufacturer, Firm Competition, Outsourcing, Supply Chain Management

6.

Design of Online Healthcare Platforms: Motivating Doctors and Benefiting Patients

Number of pages: 52 Posted: 18 Nov 2021
Qiyuan Wang, Charles Weinberg and Chunhua Wu
Assistant Professor of Marketing, University of British Columbia (UBC) and University of British Columbia (UBC) - Sauder School of Business
Downloads 66 (483,585)

Abstract:

Loading...

online health, monetary incentive, pro-social incentive, health consultation, platform markets

7.

Collaborate to Compete: An Empirical Matching Game under Incomplete Information in Rank-Order Tournaments

Forthcoming at Marketing Science
Number of pages: 53 Posted: 20 Oct 2022
Tat Chan, Yijun Chen and Chunhua Wu
Washington University in St. Louis - John M. Olin Business School, Imperial College London, Imperial College Business School and University of British Columbia (UBC) - Sauder School of Business
Downloads 21 (730,077)

Abstract:

Loading...

Matching game, Collaboration, Incomplete information

8.

Measuring the Lifetime Value of Customers Acquired from Google Search Advertising

Posted: 13 Aug 2009 Last Revised: 02 Jul 2015
Tat Y. Chan, Chunhua Wu and Ying Xie
Washington University in St. Louis - John M. Olin Business School, University of British Columbia (UBC) - Sauder School of Business and University of Texas at Dallas

Abstract:

Loading...

Customer Lifetime Value, Multiple-Channel Shopping,Sponsored Search Advertising