Ramon Corona

National University

Professor

11255 North Torrey Pines Road

La Jolla, CA 92037

United States

http://www.nu.edu

  • National University

    • Email
    • Tel: 858-642-8427
SCHOLARLY PAPERS

6

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Scholarly Papers (6)

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1.

Is Costco Better than Walmart? A Comparative Analysis Based on Enterprise Marketing Efficiency

Number of pages: 34 Posted: 14 Apr 2009 Last Revised: 29 Apr 2009
Ramon Corona
National University
Downloads 1,825 (14,126)

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marketing, enterprise marketing, market value, efficiency, market share, Costco, Walmart, retail industry

2.

Is the Treasure Hunt Strategy Working for Costco?

International Journal of Management and Marketing Research, Vol. 3, No. 3, pp. 83-93, 2010
Number of pages: 11 Posted: 08 Jul 2011
Ramon Corona and Nelson Altamirano
National University and Algerian National University
Downloads 1,015 (33,894)

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Costco, treasure hunt, merchandising strategy, marketing, consumer behavior, shopping habits, strategy

3.

Sustainability for Hispanics in California: Do They Really Care?

Global Journal of Business Research, v. 7 (2) pp. 103-112, 2013
Number of pages: 10 Posted: 29 Jan 2013
Mary Beth McCabe, Ramon Corona and Richard Weaver
Point Loma Nazarene University, National University and National University
Downloads 131 (324,823)

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Hispanics, Sustainability, Environmental, Marketing Strategies, Eco-friendly Behavior

4.

Best Practices in Marketing Education: Undergraduate Marketing Programs at National University

Downloads 79 (454,910)

Best Practices in Marketing Education: Undergraduate Marketing Programs at National University

Business Education & Accreditation, Vol. 8, No. 1, pp. 71-88, 2016
Number of pages: 18 Posted: 19 Dec 2016
Ramon Corona, Mary Beth McCabe and Susan Silverstone
National University, Point Loma Nazarene University and National University
Downloads 58 (543,490)

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Marketing, Undergraduate Education, Adult Learners, Accelerated Studie

Best Practices in Marketing Education: Undergraduate Marketing Programs at National University

Business Education & Accreditation, v. 8 (1) p. 71-88 (2016)
Number of pages: 18 Posted: 01 Sep 2016
Ramon Corona, Mary Beth McCabe and Susan Silverstone
National University, Point Loma Nazarene University and National University
Downloads 21 (782,525)

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Marketing, Undergraduate Education, Adult Learners, Accelerated Studies

5.

An Empirical Examination of Facebook Use by Hispanics and Non-Hispanics

Global Journal of Business Research, v. 10 (3) p. 85-91
Number of pages: 8 Posted: 23 Feb 2017
Mary Beth McCabe and Ramon Corona
Point Loma Nazarene University and National University
Downloads 45 (597,168)

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Social Media; Facebook; Consumer Behavior; Purchase Behavior

6.

A Study of Sustainable Behaviors Among California Hispanics Regarding Transportation

Review of Business & Finance Studies, v. 4 (2) p. 21-28
Number of pages: 8 Posted: 05 Sep 2013
Mary Beth McCabe, Ramon Corona and Richard Weaver
Point Loma Nazarene University, National University and National University
Downloads 45 (597,168)

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Sustainable Transportation, Hybrid Vehicles, Hispanic Marketing, Sustainable Behavior, Green Transportation, Marketing Strategies, Shared Transportation, Green Advertising, MPG, Eco-Friendly