Yu Liu

Universiti Malaya

Universiti Malaya (UM). 50603, Kuala Lumpur, Malay

Kuala LUmper, 50603

Malaysia

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Making Sense of Scent: Cultural Styles, Cognitive Schemas, and the Situated Logic of Online Perfume Reviews

Number of pages: 31 Posted: 28 Feb 2026 Last Revised: 04 Jun 2026

Larisa Nikitina, Yu Liu and Fumitaka Furuoka

University of Malaya (UM), Universiti Malaya and Independent

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