Minha Hwang

McGill University - Faculty of Management

Assistant Professor

1001 Sherbrooke St. West

Montreal, Quebec H3A1G5 H3A 2M1

Canada

http://bigdataco.blogspot.ca

SCHOLARLY PAPERS

4

DOWNLOADS

747

SSRN CITATIONS
Rank 47,381

SSRN RANKINGS

Top 47,381

in Total Papers Citations

6

CROSSREF CITATIONS

5

Scholarly Papers (4)

1.

The Impact of Wal-Mart Supercenter Conversion on Consumer Shopping Behaviors

Number of pages: 53 Posted: 13 Nov 2012 Last Revised: 28 Oct 2013
Minha Hwang and Sungho Park
McGill University - Faculty of Management and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 255 (126,473)

Abstract:

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Wal-Mart supercenter, retailer competition, demand externality, revenue economy of scope, one stop shopping, demand spill-over, inter-format competition

2.

Channel Capabilities, Product Characteristics, and Impacts of Mobile Channel Introduction

Number of pages: 33 Posted: 29 Oct 2013
McGill University, Hansung University, McGill University, McGill University - Faculty of Management and College of Business, Korea Advanced Institute of Science and Technology (KAIST)
Downloads 183 (173,525)
Citation 4

Abstract:

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Counterfactual analysis, mobile commerce, multichannel strategy, substitute and complement, vector autoregression, multivariate baseline analysis

3.

An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets

Marketing Science (2010), Vol. 29, No. 5, pp 858-879
Number of pages: 43 Posted: 23 Sep 2008 Last Revised: 13 Nov 2012
McGill University - Faculty of Management, Tilburg University, CentER and Olin School - Washington University in St. Louis
Downloads 174 (181,420)
Citation 4

Abstract:

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Retailing, assortment, supermarket, dyadic data

4.

When Push Comes to Shelf: How Point-of-Sale Marketing Mix Impacts National-Brand Purchase Shares

Number of pages: 32 Posted: 13 Nov 2012
Minha Hwang and Raphael Thomadsen
McGill University - Faculty of Management and Olin School - Washington University in St. Louis
Downloads 135 (224,138)
Citation 3

Abstract:

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retailing, brand market share, assortment, supermarket, distribution, consumer packaged goods