Peter Ebbes

HEC Paris - Marketing

Paris

France

SCHOLARLY PAPERS

15

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Scholarly Papers (15)

1.

Sampling Designs for Recovering Local and Global Characteristics of Social Networks

Forthcoming in the International Journal of Research in Marketing, HEC Paris Research Paper No. MKG-2014-1027
Number of pages: 58 Posted: 30 Mar 2010 Last Revised: 03 Nov 2015
Peter Ebbes, Zan Huang and Arvind Rangaswamy
HEC Paris - Marketing, Pennsylvania State University and Pennsylvania State University - Department of Marketing
Downloads 493 (55,294)

Abstract:

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social networks, sampling, subgraph sampling, social network structure

2.

Beyond the Target Customer: Social Effects of CRM Campaigns

HEC Paris Research Paper No. MKG-2015-1111, Columbia Business School Research Paper No. 15-82
Number of pages: 67 Posted: 25 Sep 2015 Last Revised: 18 Apr 2016
Harvard Business School, HEC Paris - Marketing, Columbia Business School - Marketing and Globys
Downloads 373 (77,422)

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Customer Relationship Management (CRM), Field experiments, Targeting, Churn, Retention, Mobile

3.

Properties of Instrumental Variables Estimation in Logit-Based Demand Models: Finite Sample Results

Journal of Modelling in Management (2014, vol. 9, iss. 3), HEC Paris Research Paper No. MKG-2013-1006
Number of pages: 43 Posted: 16 Apr 2013 Last Revised: 12 Aug 2014
Rick Andrews and Peter Ebbes
University of Delaware - Alfred Lerner College of Business and Economics and HEC Paris - Marketing
Downloads 261 (114,781)

Abstract:

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Choice Models, Endogeneity, Econometric Models, Instrumental Variables

4.

The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity

Marketing Science, Vol. 30, No. 6, pp. 1115-1122, November-December 2011
Number of pages: 42 Posted: 07 Jul 2010 Last Revised: 16 Apr 2013
HEC Paris - Marketing, University of Tuebingen - Faculty of Economics and Social Sciences and University of Waikato. Management School
Downloads 223 (134,525)

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Instrumental Variables, Holdout Sample Validation, Endogeneity

5.

Attribute-Level Heterogeneity

Forthcoming in Management Science, HEC Paris Research Paper No. MKG-2014-1028
Number of pages: 25 Posted: 04 Oct 2010 Last Revised: 21 Jan 2014
Peter Ebbes, John Liechty and Rajdeep Grewal
HEC Paris - Marketing, Pennsylvania State University, University Park and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 168 (174,522)

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Segmentation, Mixture Models, Hierarchical Bayes, Conjoint Analysis, Reversible Jump MCMC

6.

A Statistical Framework for Dealing with Endogeneity

Robert H. Smith School Research Paper No. RHS 2460497
Number of pages: 42 Posted: 30 Jun 2014
Peter Ebbes, Peter Lenk and Michel Wedel
HEC Paris - Marketing, University of Michigan, Stephen M. Ross School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 141 (201,887)

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Instrumental Variables, Hierarchical Model, Mixed Outcome Model, Endogeneity, Dirichlet Process Prior

7.

Enhancing Marketing with Engineering: Optimal Product Line Design for Heterogeneous Markets

International Journal of Research in Marketing (IJRM), Vol. 28, No. 1, pp. 1-12, March 2011
Number of pages: 35 Posted: 08 Aug 2010 Last Revised: 01 Jul 2014
Carnegie Mellon University, HEC Paris - Marketing, Erasmus University Rotterdam (EUR), University of Michigan at Ann Arbor - Marketing and University of Michigan at Ann Arbor
Downloads 130 (215,565)

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Product Line Design, Heterogeneity, Decomposition, Analytical Target Cascading, Hierarchical Bayes, Conjoint Analysis, Discrete Choice Analysis, Design Optimization

8.

A Heterogeneous Bayesian Regression Model for Cross-Sectional Data Involving a Single Observation Per Response Unit

Psychometrika, Volume 77, Issue 2 (2012), Page 293-314
Number of pages: 42 Posted: 30 Aug 2011 Last Revised: 09 Mar 2013
Pennsylvania State University, HEC Paris - Marketing and Pennsylvania State University
Downloads 113 (239,283)

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Bayesian estimation, cross-sectional analysis, heterogeneity, consumer psychology, inequality sign constraints

9.

Accounting for Regressor-Error Dependencies in Educational Data: A Bayesian Mixture Approach

Robert H. Smith School Research Paper No. RHS 2466533
Number of pages: 27 Posted: 16 Jul 2014
HEC Paris - Marketing, Northwestern University, University of Maryland - Robert H. Smith School of Business and Erasmus University Rotterdam (EUR)
Downloads 95 (269,407)

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endogeneity, mixture model, fixed-effects estimator, random-effects estimator, omitted variables, regressor-error dependencies

10.

Using Social Network Activity Data to Identify and Target Job Seekers

HEC Paris Research Paper No. MKG-2018-1284, Columbia Business School Research Paper No. 18-56
Number of pages: 48 Posted: 29 Jun 2018 Last Revised: 17 Jul 2018
Peter Ebbes and Oded Netzer
HEC Paris - Marketing and Columbia Business School - Marketing
Downloads 88 (282,796)

Abstract:

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Hidden Markov Models, Data Fusion, Targeting, Customer Analytics

11.

Gremlins in the Data: Identifying the Information Content of Research Subjects

HEC Paris Research Paper No. MKG-2017-1223
Number of pages: 50 Posted: 16 Aug 2017 Last Revised: 16 Nov 2017
Pennsylvania State University, HEC Paris - Marketing, Pennsylvania State University, University Park and Pennsylvania State University, Smeal College of Business, Students
Downloads 75 (311,259)

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Multinomial Logit, Conjoint Analysis, Data Quality, Finite Mixture Models

12.

Marketing Department Power and Board Interlocks

Wharton Customer Analytics Initiative Research Paper, Kenan Institute of Private Enterprise Research Paper No. 19-6, HEC Paris Research Paper No. MKG-2019-1330
Number of pages: 48 Posted: 01 Feb 2019 Last Revised: 16 May 2019
Peter Ebbes, Frank Germann and Rajdeep Grewal
HEC Paris - Marketing, University of Notre Dame and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 59 (353,214)

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board interlocks, endogeneity, marketing department power, social networks

13.

Web Appendix for: Attribute-Level Heterogeneity

Management Science, Forthcoming, HEC Paris Research Paper No. MKG-2014-1029
Number of pages: 36 Posted: 22 Dec 2013 Last Revised: 19 Mar 2014
Peter Ebbes, John Liechty and Rajdeep Grewal
HEC Paris - Marketing, Pennsylvania State University, University Park and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 43 (405,602)

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heterogeneity, mixture models, hierarchical Bayes, conjoint analysis, reversible jump MCMC, segmentation

14.

Modeling Strategic Group Dynamics: A Hidden Markov Approach

Quantitative Marketing and Economics, Volume 8, Issue 2, pp 241-274 (2010)
Posted: 17 Jun 2016
Peter Ebbes, Rajdeep Grewal and Wayne S. DeSarbo
HEC Paris - Marketing, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Pennsylvania State University

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Strategic groups, Competition, Dynamic analysis, Hidden Markov models, Banking strategy, Marketing strategy

15.

Revisiting Customer Value Analysis in a Heterogeneous Market

Journal of Modelling in Management 5:1, pp 8-24 (2010)
Posted: 17 Jun 2016
Pennsylvania State University, HEC Paris - Marketing, Pennsylvania State University and Pennsylvania State University

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Value analysis, Customer relations, Demand, Bayesian statistical decision theory, Prices, Quality