Olivier Toubia

Columbia University - Columbia Business School, Marketing

Glaubinger Professor of Business

New York, NY 10027

United States

SCHOLARLY PAPERS

27

DOWNLOADS
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SSRN RANKINGS

Top 9,644

in Total Papers Downloads

9,175

SSRN CITATIONS
Rank 9,078

SSRN RANKINGS

Top 9,078

in Total Papers Citations

123

CROSSREF CITATIONS

66

Scholarly Papers (27)

1.

Deriving Value from Social Commerce Networks

Journal of Marketing Research, Forthcoming
Number of pages: 57 Posted: 25 Jun 2008 Last Revised: 22 Jun 2014
Andrew T. Stephen and Olivier Toubia
University of Oxford - Said Business School and Columbia University - Columbia Business School, Marketing
Downloads 3,808 (5,529)
Citation 20

Abstract:

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social commerce, marketing, e-commerce, social networks

2.

Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design

Columbia Business School Research Paper Forthcoming
Number of pages: 74 Posted: 28 Jun 2019 Last Revised: 08 Apr 2021
Ryan Dew, Asim Ansari and Olivier Toubia
University of Pennsylvania - Marketing Department, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 1,247 (31,771)
Citation 2

Abstract:

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logos, branding, machine learning, multiview learning, deep generative modeling, image processing

3.

Explaining the Power-Law Degree Distribution in a Social Commerce Network

Social Networks, Vol. 31, No. 4, pp. 262-270, 2009
Number of pages: 9 Posted: 01 Jul 2008 Last Revised: 04 Aug 2014
Andrew T. Stephen and Olivier Toubia
University of Oxford - Said Business School and Columbia University - Columbia Business School, Marketing
Downloads 501 (107,269)

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network evolution, social networks, mixture model, social commerce, empirical statistical modeling

4.

How Should Artificial Intelligence Explain Itself? Understanding Preferences for Explanations Generated by XAI Algorithms

Columbia Business School Research Paper
Number of pages: 36 Posted: 08 Jul 2021
University of Antwerp, University of Antwerp, University of Antwerp, INSEAD and Columbia University - Columbia Business School, Marketing
Downloads 420 (132,429)
Citation 5

Abstract:

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Algorithmic Decision Making; Explainable Artificial Intelligence; Algorithmic Explainability; Choice-Based Conjoint Analysis

5.

The Challenge of Using LLMs to Simulate Human Behavior: A Causal Inference Perspective

Columbia Business School Research Paper No. 4650172
Number of pages: 27 Posted: 08 Dec 2023 Last Revised: 13 Mar 2024
George Gui and Olivier Toubia
Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 390 (143,726)
Citation 1

Abstract:

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LLM; GPT; Causal Inference; Human Behavior Simulation; Endogeneity

6.

A Bounded Rationality Model of Information Search and Choice in Preference Measurement

Journal of Marketing Research Forthcoming, HEC Paris Research Paper No. MKG-2015-1072, Columbia Business School Research Paper No. 15-12
Number of pages: 49 Posted: 16 Jan 2015 Last Revised: 04 Mar 2015
Cathy L. Yang, Olivier Toubia and Martijn G. de Jong
HEC Paris - Department of Information Systems and Operations Management, Columbia University - Columbia Business School, Marketing and Erasmus University Rotterdam (EUR)
Downloads 353 (160,499)
Citation 4

Abstract:

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Preference Measurement, Eye Tracking, Dynamic Discrete Choice Models

7.

Prompt Architecture Can Induce Methodological Artifacts in Large Language Models

Number of pages: 19 Posted: 25 Jun 2023 Last Revised: 10 Jul 2023
Melanie Brucks and Olivier Toubia
Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 303 (188,780)

Abstract:

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Generative AI, GPT, methodological artifacts, choice architecture

8.

The More You Ask, the Less You Get: When Additional Questions Hurt External Validity

Number of pages: 86 Posted: 11 Dec 2020 Last Revised: 28 Jan 2022
University of California, Riverside (UCR) - Department of Management and Marketing, Columbia University - Columbia Business School, University of Pennsylvania, Columbia University - Columbia Business School, Marketing, Columbia University - Columbia Business School, Marketing and University of Chicago - Booth School of Business
Downloads 268 (214,156)
Citation 5

Abstract:

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9.

The Summarization of Creative Content

Columbia Business School Research Paper No. 17-86
Number of pages: 64 Posted: 21 Aug 2017
Olivier Toubia
Columbia University - Columbia Business School, Marketing
Downloads 259 (221,558)
Citation 1

Abstract:

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Bayesian Estimation, Innovations, Machine Learning, Creativity, Topic Models

10.

Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments

HEC Paris Research Paper No. MKG-2015-1114, Columbia Business School Research Paper No. 15-90
Number of pages: 56 Posted: 17 Oct 2015 Last Revised: 05 Sep 2017
Cathy L. Yang, Olivier Toubia and Martijn G. de Jong
HEC Paris - Department of Information Systems and Operations Management, Columbia University - Columbia Business School, Marketing and Erasmus University Rotterdam (EUR)
Downloads 238 (240,883)
Citation 1

Abstract:

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incentive alignment, choice experiments, preference measurement, eye tracking

The Silver Lining Effect: Formal Analysis and Experiments

Management Science, Forthcoming
Number of pages: 29 Posted: 08 Aug 2009
Peter Jarnebrant, Olivier Toubia and Eric J. Johnson
Independent, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 107 (473,567)
Citation 1

Abstract:

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Mental accounting, Prospect Theory, Loss Aversion

The Silver Lining Effect: Formal Analysis and Experiments

Managem Science, Vol. 55, No. 11, pp. 1832-1841, November 2009, Columbia Business School Research Paper
Number of pages: 10 Posted: 09 Nov 2011
Peter Jarnebrant, Olivier Toubia and Eric J. Johnson
Independent, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 62 (663,015)

Abstract:

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utility-preference, estimation, theory, prospect theory, loss aversion

The Silver Lining Effect: Formal Analysis and Experiments

Management Science, Vol. 55, No. 11, pp. 1832–1841, 2009
Number of pages: 10 Posted: 17 Nov 2011
Peter Jarnebrant, Olivier Toubia and Eric Johnson
Independent, Columbia University - Columbia Business School, Marketing and affiliation not provided to SSRN
Downloads 36 (840,926)

Abstract:

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12.

Pricing Fairness in a Pandemic: Navigating Unintended Changes to Value or Cost

Journal of the Association for Consumer Research, Forthcoming
Number of pages: 41 Posted: 09 Jul 2020 Last Revised: 25 Sep 2020
Elizabeth Friedman and Olivier Toubia
Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 190 (296,683)

Abstract:

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Pricing, Fairness, COVID-19

13.

Idea Generation, Creativity and Prototypicality

Marketing Science, Forthcoming, Columbia Business School Research Paper No. 16-80
Number of pages: 44 Posted: 07 Nov 2016
Olivier Toubia and Oded Netzer
Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 165 (335,851)
Citation 28

Abstract:

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Ideation, Text Mining, New Products, Idea Generation

14.

Improving Diffusion Forecasts Using Social Interactions Data

Number of pages: 45 Posted: 08 Sep 2011
Olivier Toubia, Jacob Goldenberg and Rosanna Garcia
Columbia University - Columbia Business School, Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Northeastern University - Marketing Area
Downloads 161 (343,072)
Citation 1

Abstract:

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diffusion models, forecasting, innovations, measurement, social networks

15.

Understanding Fairness Perceptions in Demographic Segmentation and Targeting

Number of pages: 51 Posted: 14 May 2023
Elizabeth Friedman, Franklin Shaddy and Olivier Toubia
Columbia University - Columbia Business School, University of California, Los Angeles (UCLA) and Columbia University - Columbia Business School, Marketing
Downloads 159 (346,572)

Abstract:

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fairness, segmentation, targeting, advertising, field experiments

16.

Estimation of Risk and Time Preferences: Response Error, Heterogeneity, Adaptive Questionnaires, and Experimental Evidence from Mortgagers

INSEAD Working Paper No. 2010/52/DS/TOM
Number of pages: 35 Posted: 09 Aug 2010
Columbia University - Columbia Business School, Marketing, Columbia University - Columbia Business School, Marketing, INSEAD and George Washington University - School of Business
Downloads 134 (397,770)
Citation 1

Abstract:

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Prospect Theory, Time Discounting, Bayesian Statistics, Adaptive Experimental Design, Revealed Preference

17.

Search Query Formation by Strategic Consumers

Columbia Business School Research Paper No. 18-30
Number of pages: 20 Posted: 13 Mar 2018
Jia Liu and Olivier Toubia
Microsoft Corporation - Microsoft Research, New York City and Columbia University - Columbia Business School, Marketing
Downloads 119 (435,288)
Citation 3

Abstract:

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search engines, search models

18.

Electronic Companion for: 'Improving Penetration Forecasts Using Social Interactions Data'

Number of pages: 9 Posted: 19 Jan 2014
Olivier Toubia, Jacob Goldenberg and Rosanna Garcia
Columbia University - Columbia Business School, Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Northeastern University - Marketing Area
Downloads 89 (531,902)
Citation 2

Abstract:

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diffusion models, forecasting, social interactions

19.

Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters

Management Science, Articles in Advance, pp. 1-28, 2012
Number of pages: 28 Posted: 13 Jul 2013
Columbia University - Columbia Business School, Marketing, Columbia University - Columbia Business School, Marketing, INSEAD and George Washington University - School of Business
Downloads 80 (567,538)
Citation 18

Abstract:

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prospect theory, time discounting, Bayesian statistics, adaptive experimental design, revealed preference

20.

The State of AI Research in Marketing: Active, Fertile, and Ready for Explosive Growth

Number of pages: 19 Posted: 22 Nov 2023
K. Sudhir and Olivier Toubia
Yale School of Management and Columbia University - Columbia Business School, Marketing
Downloads 46 (745,870)

Abstract:

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21.

Affect as an Ordinal System of Utility Assessment

Organizational Behavior and Human Decision Processes, 131(Nov), 81-94, 2015, Columbia Business School Research Paper No. 16-8
Number of pages: 59 Posted: 15 Jan 2016 Last Revised: 05 Mar 2018
Columbia University - Columbia Business School, Nanyang Business School, Nanyang Technological University, Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 32 (851,250)

Abstract:

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22.

Using AI for Controllable Stimuli Generation: An Application to Gender Discrimination with Faces

Number of pages: 44 Posted: 21 Jun 2024
Lan E. Luo and Olivier Toubia
Columbia University - Columbia Business School, Marketing and Columbia University - Columbia Business School, Marketing
Downloads 8 (1,112,999)

Abstract:

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machine learning, representation learning, deep generative models, unstructured data, causal inference, gender discrimination, field experiment

23.

Content-Based Model of Web Search Behavior: An Application to TV Show Search

Posted: 07 May 2019 Last Revised: 06 Oct 2022
Jia Liu, Olivier Toubia and Shawndra Hill
HKUST Business School, Columbia University - Columbia Business School, Marketing and Microsoft Corporation - Microsoft Research, New York City

Abstract:

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marketing, search, interpretable machine learning, recommendation systems, Poisson factorization, variational inference, big data

24.

A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries

Columbia Business School Research Paper No. 16-2
Posted: 19 Dec 2015 Last Revised: 06 Oct 2022
Jia Liu and Olivier Toubia
HKUST Business School and Columbia University - Columbia Business School, Marketing

Abstract:

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search engine optimization, search engine marketing, search queries, content preferences, semantic relationships, topic modeling

25.

How do Consumers Form Online Search Queries? The Importance of Activation Probabilities between Queries and Results

Columbia Business School Research Paper No. 15-91
Posted: 18 Oct 2015 Last Revised: 09 Aug 2020
Jia Liu and Olivier Toubia
HKUST Business School and Columbia University - Columbia Business School, Marketing

Abstract:

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online search queries, consumer search, content preferences, digital marketing

26.

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

Marketing Science, Vol. 32, No. 3, 2013; pp. 368-392; DOI: 10.1287/mksc.2013.0773, Columbia Business School Research Paper No. 13-78
Posted: 13 Nov 2013
Olivier Toubia and Andrew T. Stephen
Columbia University - Columbia Business School, Marketing and University of Oxford - Said Business School

Abstract:

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social media, field experiments, dynamic discrete choice models

27.

Measuring Consumer Preferences Using Conjoint Poker

Marketing Science, Vol. 31, No. 1, 2012; pp. 138-156; DOI: 10.1287/mksc.1110.0672
Posted: 24 Oct 2012
Olivier Toubia, Martijn G. de Jong and Daniel Stieger
Columbia University - Columbia Business School, Marketing, Erasmus University Rotterdam (EUR) and University of Innsbruck

Abstract:

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conjoint analysis, product, measurement and inference, experimental economics