Olivier Toubia

Columbia Business School - Marketing

David W. Zalaznick Associate Professor of Business

New York, NY 10027

United States

SCHOLARLY PAPERS

15

DOWNLOADS
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4,686

CITATIONS
Rank 12,365

SSRN RANKINGS

Top 12,365

in Total Papers Citations

32

Scholarly Papers (15)

1.

Deriving Value from Social Commerce Networks

Journal of Marketing Research, Forthcoming
Number of pages: 57 Posted: 25 Jun 2008 Last Revised: 22 Jun 2014
Andrew T. Stephen and Olivier Toubia
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads 3,241 (2,058)
Citation 16

Abstract:

social commerce, marketing, e-commerce, social networks

2.

Explaining the Power-Law Degree Distribution in a Social Commerce Network

Social Networks, Vol. 31, No. 4, pp. 262-270, 2009
Number of pages: 9 Posted: 01 Jul 2008 Last Revised: 04 Aug 2014
Andrew T. Stephen and Olivier Toubia
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads 390 (53,984)
Citation 3

Abstract:

network evolution, social networks, mixture model, social commerce, empirical statistical modeling

3.

A Bounded Rationality Model of Information Search and Choice in Preference Measurement

Journal of Marketing Research Forthcoming, HEC Paris Research Paper No. MKG-2015-1072, Columbia Business School Research Paper No. 15-12
Number of pages: 49 Posted: 16 Jan 2015 Last Revised: 04 Mar 2015
Cathy L. Yang, Olivier Toubia and Martijn G. de Jong
HEC Paris - Marketing, Columbia Business School - Marketing and Erasmus University Rotterdam (EUR)
Downloads 119 (116,452)

Abstract:

Preference Measurement, Eye Tracking, Dynamic Discrete Choice Models

4.

Improving Diffusion Forecasts Using Social Interactions Data

Number of pages: 45 Posted: 08 Sep 2011
Olivier Toubia, Jacob Goldenberg and Rosanna Garcia
Columbia Business School - Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Northeastern University - Marketing Area
Downloads 113 (182,043)
Citation 1

Abstract:

diffusion models, forecasting, innovations, measurement, social networks

The Silver Lining Effect: Formal Analysis and Experiments

Management Science, Forthcoming
Number of pages: 29 Posted: 08 Aug 2009
Peter Jarnebrant, Olivier Toubia and Eric J. Johnson
Independent, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 69 (272,340)
Citation 1

Abstract:

Mental accounting, Prospect Theory, Loss Aversion

The Silver Lining Effect: Formal Analysis and Experiments

Management Science, Vol. 55, No. 11, pp. 1832–1841, 2009,
Number of pages: 10 Posted: 17 Nov 2011
Peter Jarnebrant, Olivier Toubia and Eric Johnson
Independent, Columbia Business School - Marketing and affiliation not provided to SSRN
Downloads 17 (461,688)
Citation 1

Abstract:

The Silver Lining Effect: Formal Analysis and Experiments

Managem Science, Vol. 55, No. 11, pp. 1832-1841, November 2009, Columbia Business School Research Paper
Number of pages: 10 Posted: 09 Nov 2011
Peter Jarnebrant, Olivier Toubia and Eric J. Johnson
Independent, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 12 (490,371)
Citation 1

Abstract:

utility-preference, estimation, theory, prospect theory, loss aversion

6.

Estimation of Risk and Time Preferences: Response Error, Heterogeneity, Adaptive Questionnaires, and Experimental Evidence from Mortgagers

INSEAD Working Paper No. 2010/52/DS/TOM
Number of pages: 35 Posted: 09 Aug 2010
Columbia Business School - Marketing, Columbia Business School - Marketing, INSEAD and George Washington University - School of Business
Downloads 75 (243,570)

Abstract:

Prospect Theory, Time Discounting, Bayesian Statistics, Adaptive Experimental Design, Revealed Preference

7.

Electronic Companion for: 'Improving Penetration Forecasts Using Social Interactions Data'

Number of pages: 9 Posted: 19 Jan 2014
Olivier Toubia, Jacob Goldenberg and Rosanna Garcia
Columbia Business School - Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Northeastern University - Marketing Area
Downloads 49 (294,648)

Abstract:

diffusion models, forecasting, social interactions

8.

Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters

Management Science, Articles in Advance, pp. 1-28, 2012
Number of pages: 28 Posted: 13 Jul 2013
Columbia Business School - Marketing, Columbia Business School - Marketing, INSEAD and George Washington University - School of Business
Downloads 28 (370,736)

Abstract:

prospect theory, time discounting, Bayesian statistics, adaptive experimental design, revealed preference

9.

Idea Generation, Creativity and Prototypicality

Marketing Science, Forthcoming, Columbia Business School Research Paper No. 16-80
Number of pages: 44 Posted: 07 Nov 2016
Olivier Toubia and Oded Netzer
Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 0 (386,665)
Citation 11

Abstract:

Ideation, Text Mining, New Products, Idea Generation

10.

Affect as an Ordinal System of Utility Assessment

Organizational Behavior and Human Decision Processes, 131(Nov), 81-94, 2015, Columbia Business School Research Paper No. 16-8
Posted: 15 Jan 2016 Last Revised: 12 Feb 2016
Columbia Business School - Marketing, Nanyang Technological University (NTU) - Nanyang Business School, Columbia Business School - Marketing and Columbia Business School - Marketing

Abstract:

11.

A Semantic Approach for Estimating Consumer Information Needs from Online Search Queries

Columbia Business School Research Paper No. 16-2
Number of pages: 39 Posted: 19 Dec 2015
Jia Liu and Olivier Toubia
Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 0 (299,771)

Abstract:

search engine optimization, search engine marketing, search queries, information needs, semantic mapping, topic modeling, Latent Dirichlet Allocation

12.

How do Consumers Form Online Search Queries? The Importance of Semantic Relationships Between Queries and Results

Columbia Business School Research Paper No. 15-91
Number of pages: 51 Posted: 18 Oct 2015 Last Revised: 15 Jan 2017
Jia Liu and Olivier Toubia
Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 0 (192,621)

Abstract:

online search queries, content preferences, semantic relationships, lab experiments

13.

Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments

HEC Paris Research Paper No. MKG-2015-1114, Columbia Business School Research Paper No. 15-90
Number of pages: 49 Posted: 17 Oct 2015 Last Revised: 06 Nov 2015
Cathy L. Yang, Olivier Toubia and Martijn G. de Jong
HEC Paris - Marketing, Columbia Business School - Marketing and Erasmus University Rotterdam (EUR)
Downloads 0 (310,332)

Abstract:

incentive alignment, choice experiments, preference measurement, eye tracking

14.

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

Marketing Science, Vol. 32, No. 3, 2013; pp. 368-392; DOI: 10.1287/mksc.2013.0773, Columbia Business School Research Paper No. 13-78
Posted: 13 Nov 2013
Olivier Toubia and Andrew T. Stephen
Columbia Business School - Marketing and University of Oxford - Said Business School

Abstract:

social media, field experiments, dynamic discrete choice models

15.

Measuring Consumer Preferences Using Conjoint Poker

Marketing Science, Vol. 31, No. 1, 2012; pp. 138-156; DOI: 10.1287/mksc.1110.0672
Posted: 24 Oct 2012
Olivier Toubia, Martijn G. de Jong and Daniel Stieger
Columbia Business School - Marketing, Erasmus University Rotterdam (EUR) and University of Innsbruck

Abstract:

conjoint analysis, product, measurement and inference, experimental economics