Jennifer Aaker

Stanford University - Graduate School of Business

General Atlantic Professor of Marketing

655 Knight Way

Stanford, CA 94305-5015

United States

  • Stanford University - Graduate School of Business

SCHOLARLY PAPERS

42

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114

CROSSREF CITATIONS

74

Scholarly Papers (42)

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1.

Dimensions of Brand Personality

Number of pages: 11 Posted: 17 Nov 2006
Jennifer Aaker
Stanford University - Graduate School of Business
Downloads 13,928 (537)
Citation 61

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2.

If Money Doesn't Make You Happy, Consider Time

Journal of Consumer Psychology, 2011, Stanford Graduate School of Business Research Series No. 2067
Number of pages: 20 Posted: 13 Nov 2010 Last Revised: 05 Apr 2012
Jennifer Aaker, Melanie Rudd and Cassie Mogilner
Stanford University - Graduate School of Business, University of Houston - C.T. Bauer College of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,710 (8,655)
Citation 6

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brand management, customer relations/retention, market research, marketing implementation, marketing strategy

3.

Some Key Differences between a Happy Life and a Meaningful Life

Stanford Graduate School of Business Research Paper No. 2119
Number of pages: 24 Posted: 30 Oct 2012
Roy Baumeister, Kathleen Vohs, Jennifer Aaker and Emily N. Garbinsky
Florida State University - College of Arts & Sciences, University of Minnesota, Twin Cities - Carlson School of Management, Stanford University - Graduate School of Business and Independent
Downloads 1,812 (16,425)
Citation 17

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happiness, personal identity

4.

The Malleable Self: The Role of Self-Expression in Persuasion

Number of pages: 14 Posted: 17 Nov 2006
Jennifer Aaker
Stanford University - Graduate School of Business
Downloads 1,485 (22,319)
Citation 17

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5.

Why Do People Give? The Role of Identity in Giving

Stanford University Graduate School of Business Research Paper No. 2027
Number of pages: 14 Posted: 12 Jun 2009 Last Revised: 17 Jun 2009
Jennifer Aaker and Satoshi Akutsu
Stanford University - Graduate School of Business and Hitotsubashi University
Downloads 1,482 (22,390)
Citation 5

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brand management, customer relations/retention, marketing strategy

6.

The Happiness of Giving: The Time-Ask Effect

Downloads 916 (44,788)
Citation 29

The Happiness of Giving: The Time-Ask Effect

Journal of Consumer Research, 2008
Number of pages: 15 Posted: 14 Jan 2008 Last Revised: 23 Jan 2011
Wendy Liu and Jennifer Aaker
University of California, San Diego (UCSD) - Rady School of Management and Stanford University - Graduate School of Business
Downloads 620 (74,190)
Citation 4

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time, money, happiness

The Happiness of Giving: The Time-Ask Effect

Stanford University Graduate School of Business Research Paper No. 1998
Number of pages: 50 Posted: 01 Nov 2008
Jennifer Aaker and Wendy Liu
Stanford University - Graduate School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 296 (175,689)
Citation 6

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7.

Pressed for Time? Goal Conflict Shapes How Time is Perceived, Spent, and Valued

Forthcoming at Journal of Marketing Research, Stanford University Graduate School of Business Research Paper No. 14-45
Number of pages: 47 Posted: 01 Nov 2014
Jordan Etkin, Ioannis Evangelidis and Jennifer Aaker
Duke University - Fuqua School of Business, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Stanford University - Graduate School of Business
Downloads 789 (54,925)

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time perceptions, goals, stress, impatience

8.

Cultivating Admiration in Brands: Warmth, Competence, and Landing in the 'Golden Quadrant'

Downloads 642 (71,962)
Citation 11

Cultivating Admiration in Brands: Warmth, Competence, and Landing in the 'Golden Quadrant'

Journal of Consumer Psychology, Forthcoming
Number of pages: 15 Posted: 03 Nov 2011
Jennifer Aaker, Emily N. Garbinsky and Kathleen Vohs
Stanford University - Graduate School of Business, Independent and University of Minnesota, Twin Cities - Carlson School of Management
Downloads 499 (97,252)

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Cultivating Admiration in Brands: Warmth, Competence, and Landing in the 'Golden Quadrant'

Number of pages: 16 Posted: 20 Nov 2011
Jennifer Aaker, Emily N. Garbinsky and Kathleen Vohs
Stanford University - Graduate School of Business, Independent and University of Minnesota, Twin Cities - Carlson School of Management
Downloads 143 (345,619)
Citation 11

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advertising, brand management, market research, marketing implementation, marketing strategy, communication strategy, expectation theory, motivation, organizational change, power and influence

9.

How Happiness Affects Choice

Journal of Consumer Research, Vol. 39, No. 2, 2012
Number of pages: 16 Posted: 01 Nov 2011 Last Revised: 27 Sep 2012
Cassie Mogilner, Jennifer Aaker and Sepandar Kamvar
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford University - Graduate School of Business and Massachusetts Institute of Technology (MIT) - MIT Media Laboratory
Downloads 579 (81,720)
Citation 3

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brand management, power and influence, marketing implemetation, customer relations, consumer choice, advertising, organizational change, marketing strategy, motivation, market research, happiness

10.

The Effect of Cultural Orientation on Persuasion

Number of pages: 16 Posted: 17 Nov 2006
Durairaj Maheswaran and Jennifer Aaker
New York University (NYU) - Department of Marketing and Stanford University - Graduate School of Business
Downloads 559 (85,508)
Citation 9

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11.

Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion

Downloads 506 (96,702)
Citation 18

Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion

Stanford GSB Research Paper No. 1815
Number of pages: 54 Posted: 02 Jan 2004
Angela Y. Lee and Jennifer Aaker
Northwestern University - Kellogg School of Management and Stanford University - Graduate School of Business
Downloads 506 (95,674)
Citation 18

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Regulatory fit, fluency, framing

Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion

Journal of Personality and Social Psychology, Vol. 86, pp. 205-218, February 2004
Posted: 05 Jan 2004
Angela Y. Lee and Jennifer Aaker
Northwestern University - Kellogg School of Management and Stanford University - Graduate School of Business

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Regulatory Fit, Fluency, and Framing

12.

Non-Profits are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

Journal of Consumer Research, Vol. 37, No. 2, 2010, Rock Center for Corporate Governance at Stanford University Working Paper No. 69
Number of pages: 14 Posted: 23 Jan 2010 Last Revised: 03 Mar 2015
Jennifer Aaker, Kathleen Vohs and Cassie Mogilner
Stanford University - Graduate School of Business, University of Minnesota, Twin Cities - Carlson School of Management and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 505 (96,920)
Citation 21

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Brand Management, customer relations/retention, marketing strategy

13.

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments

Journal of Marketing Research, 2006
Number of pages: 45 Posted: 23 Jan 2006
Donnel A. Briley and Jennifer Aaker
University of Sydney and Stanford University - Graduate School of Business
Downloads 448 (112,119)
Citation 2

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culture, regulatory focus, promotion, prevention, decision making

14.

'The Time vs. Money Effect': Shifting Product Attitudes and Decisions through Personal Connection

Journal of Consumer Research, Vol. 36, 2009
Number of pages: 15 Posted: 05 Feb 2009 Last Revised: 05 Apr 2012
Cassie Mogilner and Jennifer Aaker
University of California, Los Angeles (UCLA) - Anderson School of Management and Stanford University - Graduate School of Business
Downloads 350 (148,019)
Citation 7

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attitudes, time, money

15.

The Shifting Meaning of Happiness

Social Psychological and Personality Science, Vol. 2, No. 4, pp. 395-402, December 2010
Number of pages: 9 Posted: 02 Dec 2010 Last Revised: 05 Apr 2012
Cassie Mogilner, Sep Kamvar and Jennifer Aaker
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford University and Stanford University - Graduate School of Business
Downloads 327 (159,180)
Citation 2

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Happiness, Emotion, Time, Age, Hedonics

16.

Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being

Psychological Science, Forthcoming, Stanford Graduate School of Business Research Paper No. 2095
Number of pages: 23 Posted: 13 Jun 2012
Melanie Rudd, Kathleen Vohs and Jennifer Aaker
Independent, University of Minnesota, Twin Cities - Carlson School of Management and Stanford University - Graduate School of Business
Downloads 275 (190,661)
Citation 2

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17.

Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention

Downloads 265 (197,921)
Citation 8

Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention

Journal of Consumer Research, Vol. 34, 2008
Number of pages: 12 Posted: 18 Jul 2007 Last Revised: 05 Apr 2012
Cassie Mogilner, Jennifer Aaker and Ginger L. Pennington
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford University - Graduate School of Business and University of Chicago - Booth School of Business
Downloads 188 (273,362)

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Time, goals, decision making

Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention

Journal of Consumer Research, Vol. 34, 2008
Number of pages: 12 Posted: 01 Nov 2008 Last Revised: 05 Apr 2012
Cassie Mogilner, Jennifer Aaker and Ginger L. Pennington
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford University - Graduate School of Business and University of Chicago - Booth School of Business
Downloads 77 (534,367)

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18.

Getting Emotional About Health

Number of pages: 46 Posted: 20 Nov 2006
Geeta Menon, Nidhi Agrawal and Jennifer Aaker
New York University - Stern School of Business, Northwestern University - Kellogg School of Management and Stanford University - Graduate School of Business
Downloads 236 (221,745)
Citation 2

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19.

Money in the Bank: Feeling Powerful Increases Saving

Journal of Consumer Research, Forthcoming, Stanford University Graduate School of Business Research Paper No. 14-11
Number of pages: 53 Posted: 13 Apr 2014
Emily N. Garbinsky, Anne-Kathrin Klesse and Jennifer Aaker
Independent, Tilburg University and Stanford University - Graduate School of Business
Downloads 202 (257,760)

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power, money, saving

20.

Recalling Mixed Emotions

Journal of Consumer Research, Forthcoming
Number of pages: 35 Posted: 14 Jan 2008
Jennifer Aaker, Aimee Drolet and Dale W. Griffin
Stanford University - Graduate School of Business, University of California, Los Angeles (UCLA) - Marketing Area and University of British Columbia (UBC) - Division of Marketing
Downloads 197 (262,442)

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Emotions, Mixed Emotions, Memory

21.

Empathy Versus Price: The Influence of Emotional Appeals Across Cultures

Number of pages: 23 Posted: 17 Nov 2006
Patti Williams and Jennifer Aaker
University of Pennsylvania - The Wharton School and Stanford University - Graduate School of Business
Downloads 195 (264,864)
Citation 4

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22.

Do You Look to the Future or Focus on Today? The Impact of Life Experience on Intertemporal Decisions

Number of pages: 14 Posted: 01 Nov 2008
Jennifer Aaker and Wendy Liu
Stanford University - Graduate School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 180 (284,310)
Citation 3

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23.

Can Mixed Emotions Peacefully Coexist?

Number of pages: 15 Posted: 17 Nov 2006
Patti Williams and Jennifer Aaker
University of Pennsylvania - The Wharton School and Stanford University - Graduate School of Business
Downloads 176 (289,919)
Citation 6

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24.

Bridging the Culture Chasm: Ensuring that Consumers are Healthy, Wealthy and Wise

Journal of Public Policy and Marketing, 2006
Number of pages: 47 Posted: 24 Jan 2006
Donnel A. Briley and Jennifer Aaker
University of Sydney and Stanford University - Graduate School of Business
Downloads 164 (308,013)
Citation 1

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international issues, health care issues, economic decisions, consumer goals

25.

Recalling Mixed Emotions: How Did I Feel Again?

Number of pages: 40 Posted: 13 Feb 2008
Jennifer Aaker, Aimee Drolet and Dale W. Griffin
Stanford University - Graduate School of Business, University of California, Los Angeles (UCLA) - Marketing Area and University of British Columbia (UBC) - Division of Marketing
Downloads 120 (394,222)
Citation 2

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26.

Getting the Most Out of Giving: Pursuing Concretely-Framed Prosocial Goals Maximizes Happiness

Stanford Graduate School of Business Research Paper No. 2129
Number of pages: 67 Posted: 04 May 2013
Melanie Rudd, Jennifer Aaker and Michael I. Norton
Independent, Stanford University - Graduate School of Business and Harvard Business School - Marketing Unit
Downloads 81 (516,533)
Citation 1

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happiness, prosocial behavior, goal framing, affective forecasting

27.

Cultivating Optimism: How to Frame Your Future during a Health Challenge

Journal of Consumer Research, Forthcoming, Stanford University Graduate School of Business Research Paper No. 17-46
Number of pages: 61 Posted: 13 Jun 2017
Donnel A. Briley, Melanie Rudd and Jennifer Aaker
University of Sydney, University of Houston - C.T. Bauer College of Business and Stanford University - Graduate School of Business
Downloads 77 (528,188)

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Optimism, Health, Mental Simulation, Framing

28.

Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness

Journal of Experimental Social Psychology, Forthcoming, Stanford University Graduate School of Business Research Paper No. 14-12
Number of pages: 60 Posted: 13 Apr 2014
Melanie Rudd, Jennifer Aaker and Michael I. Norton
University of Houston - C.T. Bauer College of Business, Stanford University - Graduate School of Business and Harvard Business School - Marketing Unit
Downloads 73 (548,668)
Citation 1

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happiness, prosocial behavior, goal framing, affective forecasting

29.

Making Time Matter: A Review of Research on Time and Meaning

Rudd, Melanie, Catapano, Rhia and Aaker, Jennifer "Making Time Matter: A Review of Research on Time and Meaning," Journal of Consumer Psychology, Forthcoming
Number of pages: 61 Posted: 03 Jan 2019
Melanie Rudd, Rhiannon Catapano and Jennifer Aaker
University of Houston - C.T. Bauer College of Business, Stanford University and Stanford University - Graduate School of Business
Downloads 48 (667,613)
Citation 1

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meaning, time, well-being

30.

Delineating Culture

Journal of Consumer Psychology, Vol. 16, No. 4, pp. 343-347, 2006
Posted: 06 Aug 2011
Jennifer Aaker
Stanford University - Graduate School of Business

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delineate, culture, self concept, cultural distinctions, self view, belief, boundary shifting

31.

Understanding Regulatory Fit

Journal of Marketing Research, Vol. 43, pp. 15-19, February 2006
Posted: 06 Aug 2011
Jennifer Aaker and Angela Y. Lee
Stanford University - Graduate School of Business and Northwestern University - Kellogg School of Management

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regulatory fit, process-based, outcome-based, boundary conditions, improved health, well-being

32.

Consumption Symbols as Carriers of Culture

Journal of Personality & Social Psychology, Vol. 81, No. 3, pp. 492-508, 2001
Posted: 06 Aug 2011
Jennifer Aaker, Veronica Benet-Martinez and Jordi Garolera
Stanford University - Graduate School of Business, Universitat Pompeu Fabra and Universitat Pompeu Fabra

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consumption, symbols, brand, culture, symbolic attributes, expressive attributes

33.

Culture-Dependent Assimilation and Differentiation of the Self

Journal of Cross Cultural Psychology, Vol. 32, pp. 561-576, September 2001
Posted: 06 Aug 2011
Jennifer Aaker and Bernd H. Schmitt
Stanford University - Graduate School of Business and Columbia Business School - International Business

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culture, assimilation, differentation, consumption, symbols, consumer

34.

I Seek Pleasures, We Avoid Pains

Journal of Consumer Research, Vol. 28, No. 4, pp. 33-49, 2001
Posted: 06 Aug 2011
Jennifer Aaker and Angela Y. Lee
Stanford University - Graduate School of Business and Northwestern University - Kellogg School of Management

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pleasure, pain, persuasion, self-view, promotion information, prevention information

35.

Accessibility or Diagnosticity?

Journal of Consumer Research, Vol. 26, pp. 340-357, March 2000
Posted: 06 Aug 2011
Jennifer Aaker
Stanford University - Graduate School of Business

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accessibility, diagnosticity, persuasion, consumer psychology, culture

36.

Additivity Versus Attenuation

Journal of Consumer Psychology, Vol. 9, No. 2, pp. 67-82, 2000
Posted: 06 Aug 2011
Jennifer Aaker and Jaideep Sengupta
Stanford University - Graduate School of Business and Hong Kong University of Science & Technology (HKUST) - Department of Marketing

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additivity, attenuation, averaging, product evaluations, culture

37.

The Pleasures and Pains of Distinct Self-Construals

Journal of Personality & Social Psychology, Vol. 78, pp. 1122-1134, June 2000
Posted: 06 Aug 2011
Angela Y. Lee, Jennifer Aaker and Wendi L. Gardner
Northwestern University - Kellogg School of Management, Stanford University - Graduate School of Business and Northwestern University - Department of Psychology

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pleasure, pain, promotion, prevention. self-construals, dominant

38.

Off Target? Changing Cognitive-Based Attitudes

Journal of Consumer Psychology, Vol. 12, No. 1, pp. 59-68, 2002
Posted: 06 Aug 2011
Aimee Drolet and Jennifer Aaker
University of California, Los Angeles (UCLA) - Marketing Area and Stanford University - Graduate School of Business

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cognitive attitude, affective persuasive, specific attribute

39.

Two Roads to Updating Brand Personality Impressions

Journal of Marketing Research, pp. 458-469, November 2005
Posted: 06 Aug 2011
Gita Johar, Jaideep Sengupta and Jennifer Aaker
Columbia University - Columbia Business School, Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Stanford University - Graduate School of Business

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inference updating, brand personality, brand perceptions, chronics, trait implications, evaluative implications

40.

When Does Culture Matter?

Journal of Marketing Research, Vol. 43, pp. 395-408, 2006
Posted: 06 Aug 2011
Donnel A. Briley and Jennifer Aaker
University of Sydney and Stanford University - Graduate School of Business

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culture, culture-based differences, persuasion, promotion, prevention, judgments

41.

Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes

Stanford University Graduate School of Business Research Paper No. 1578, Journal of Consumer Psychology, Vol. 9, No. 3, pp. 127-140, 2002
Posted: 17 Nov 2006
Anne M. Brumbaugh, Sonya A. Grier and Jennifer Aaker
College of Charleston, American University - Kogod School of Business and Stanford University - Graduate School of Business

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42.

When Good Brands Do Bad: Brand Personalities, Acts of Transgression, and the Evolution of Relationship Strength

Posted: 01 Nov 2002
Susan Fournier, Adam Brasel and Jennifer Aaker
Boston University, Independent and Stanford University - Graduate School of Business

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