Author Page for Jean-Pierre Dubé

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003

Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh and Pradeep K. Chintagunta

University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago

Downloads 1,741 (12,571)

Citation 2

Abstract:

2.

Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation

Downloads 1,687 ( 13,171)

Citation 49

2

Improving the Numerical Performance of BLP Static and Dynamic Discrete Choice Random Coefficients Demand Estimation

Chicago Booth School of Business Research Paper No. 11-41

Number of pages: 34 Posted: 05 Feb 2009 Last Revised: 11 Jul 2016

Jean-Pierre Dubé, Jeremy T. Fox and Che-Lin Su

University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business

Downloads 1,630 (13,671)

Citation 53

Abstract:

Improving the Numerical Performance of Blp Static and Dynamic Discrete Choice Random Coefficients Demand Estimation

Number of pages: 52 Posted: 26 May 2009 Last Revised: 19 Jun 2021

Jean-Pierre Dubé, Jeremy T. Fox and Che-Lin Su

University of Chicago - Booth School of Business, University of Michigan and University of Chicago - Booth School of Business

Downloads 57 (465,131)

Citation 6

Abstract:

3.

Personalized Pricing and Consumer Welfare

Downloads 1,474 ( 16,347)

Citation 1

2

Personalized Pricing and Consumer Welfare

Number of pages: 62 Posted: 26 Jun 2017 Last Revised: 24 Jun 2021

Jean-Pierre Dubé and Sanjog Misra

University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Downloads 1,409 (17,157)

Citation 3

Abstract:

Personalized Pricing and Consumer Welfare

Number of pages: 62 Posted: 11 Sep 2017 Last Revised: 28 Jun 2021

Jean-Pierre Dubé and Sanjog Misra

University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Downloads 65 (435,067)

Citation 1

Abstract:

4.

The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic

Downloads 1,285 ( 20,036)

Citation 26

3

The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic

Columbia Business School Research Paper, Forthcoming

Number of pages: 51 Posted: 17 May 2020 Last Revised: 07 Sep 2021

Andrey Simonov, Szymon Sacher, Jean-Pierre Dubé and Shirsho Biswas

Columbia University - Columbia Business School, Columbia University, Department of Economics, University of Chicago - Booth School of Business and University of Washington - Michael G. Foster School of Business

Downloads 1,069 (25,893)

Citation 1

Abstract:

The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2020-67

Number of pages: 70 Posted: 18 May 2020 Last Revised: 03 Aug 2020

Andrey Simonov, Szymon Sacher, Jean-Pierre Dubé and Shirsho Biswas

Columbia University - Columbia Business School, Columbia University, Department of Economics, University of Chicago - Booth School of Business and University of Washington - Michael G. Foster School of Business

Downloads 166 (228,293)

Citation 5

Abstract:

The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic

Number of pages: 70 Posted: 26 May 2020 Last Revised: 27 Jun 2021

Andrey Simonov, Szymon Sacher, Jean-Pierre Dubé and Shirsho Biswas

Columbia University - Columbia Business School, Columbia University, Department of Economics, University of Chicago - Booth School of Business and University of Washington - Michael G. Foster School of Business

Downloads 50 (493,968)

Citation 23

Abstract:

5.

An Empirical Model of Advertising Dynamics

Number of pages: 43 Posted: 18 Dec 2003

Jean-Pierre Dubé, Günter J. Hitsch and Puneet Manchanda

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business

Downloads 1,212 (21,878)

Citation 34

Abstract:

6.

Do Switching Costs Make Markets Less Competitive?

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002

Number of pages: 48 Posted: 13 Jun 2006 Last Revised: 28 Aug 2016

Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 1,089 (25,602)

Citation 45

Abstract:

7.

Product Differentiation and Mergers in the Carbonated Soft Drink Industry

University of Chicago GSB Working Paper

Number of pages: 27 Posted: 04 Sep 2003

Jean-Pierre Dubé

University of Chicago - Booth School of Business

Downloads 951 (31,068)

Citation 12

Abstract:

8.

Food Deserts and the Causes of Nutritional Inequality

Downloads 893 ( 33,922)

Citation 34

2

Food Deserts and the Causes of Nutritional Inequality

Stanford University Graduate School of Business Research Paper No. 18-6

Number of pages: 78 Posted: 05 Jan 2018 Last Revised: 21 Nov 2018

Hunt Allcott, Rebecca Diamond, Jean-Pierre Dubé, Jessie Handbury, Ilya M. Rahkovsky and Molly Schnell

New York University (NYU), Stanford Graduate School of Business, University of Chicago - Booth School of Business, University of Pennsylvania, The Wharton School, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Northwestern University - Department of Economics

Downloads 811 (38,251)

Citation 50

Abstract:

Food Deserts and the Causes of Nutritional Inequality

Number of pages: 79 Posted: 19 Dec 2017 Last Revised: 01 Nov 2021

Hunt Allcott, Rebecca Diamond, Jean-Pierre Dubé, Jessie Handbury, Ilya M. Rahkovsky and Molly Schnell

New York University (NYU), Stanford Graduate School of Business, University of Chicago - Booth School of Business, University of Pennsylvania, The Wharton School, U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and Northwestern University - Department of Economics

Downloads 82 (381,384)

Abstract:

9.

Brand History, Geography, and the Persistence of Brand Shares

Journal of Political Economy 117, No. 1 (February 2009): 87-115, DOI:10.1086/597301, Chicago GSB Research Paper No. 08-21, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 2-003

Number of pages: 34 Posted: 29 Sep 2008 Last Revised: 28 Aug 2016

Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé

Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business

Downloads 803 (39,277)

Citation 10

Abstract:

10.

Market Structure and the Geographic Distribution of Brand Shares in Consumer Package Goods Industries

Number of pages: 46 Posted: 20 Jan 2005

Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre Dubé

Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business

Downloads 591 (58,913)

Citation 14

Abstract:

11.

Tipping and Concentration in Markets with Indirect Network Effects

Chicago GSB Research Paper No. 08-08

Number of pages: 47 Posted: 21 Jan 2008 Last Revised: 11 Aug 2008

Jean-Pierre Dubé, Günter J. Hitsch and Pradeep K. Chintagunta

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago

Downloads 546 (65,041)

Citation 28

Abstract:

12.

State Dependence and Alternative Explanations for Consumer Inertia

Downloads 520 ( 69,189)

Citation 95

2

State Dependence and Alternative Explanations for Consumer Inertia

Chicago Booth School of Business Research Paper No. 09-14

Number of pages: 54 Posted: 18 Mar 2009 Last Revised: 14 Apr 2010

Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 459 (79,803)

Citation 2

Abstract:

State Dependence and Alternative Explanations for Consumer Inertia

Number of pages: 48 Posted: 29 Apr 2009 Last Revised: 07 Oct 2021

Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 61 (449,613)

Citation 23

Abstract:

13.

The Formation of Consumer Brand Preferences

Downloads 509 ( 71,060)

Citation 5

4

The Formation of Consumer Brand Preferences

Number of pages: 47 Posted: 22 Sep 2016

Bart J. Bronnenberg and Jean-Pierre Dubé

Tilburg University, CentER and University of Chicago - Booth School of Business

Downloads 489 (73,873)

Abstract:

The Formation of Consumer Brand Preferences

Number of pages: 49 Posted: 03 Oct 2016 Last Revised: 03 Jul 2021

Bart J. Bronnenberg and Jean-Pierre Dubé

Tilburg University, CentER and University of Chicago - Booth School of Business

Downloads 20 (671,355)

Citation 1

Abstract:

The Formation of Consumer Brand Preferences

Number of pages: 50 Posted: 22 Nov 2016

Bart J. Bronnenberg and Jean-Pierre Dubé

Tilburg University, CentER and University of Chicago - Booth School of Business

Downloads 0

Citation 2

Add to Cart

Abstract:

The Formation of Consumer Brand Preferences

Posted: 14 Aug 2017

Bart J. Bronnenberg and Jean-Pierre Dubé

Tilburg University, CentER and University of Chicago - Booth School of Business

Abstract:

14.

Estimating an Sku-Level Brand Choice Model Combining Household Panel Data and Store Data

University of Chicago Graduate School of Business Working Paper

Number of pages: 28 Posted: 08 Sep 2003

Pradeep K. Chintagunta and Jean-Pierre Dubé

University of Chicago and University of Chicago - Booth School of Business

Downloads 492 (74,060)

Citation 13

Abstract:

15.

Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Downloads 461 ( 80,109)

Citation 14

3

Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Chicago Booth Research Paper No. 15-44

Number of pages: 68 Posted: 11 Oct 2015 Last Revised: 19 May 2017

Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 236 (165,272)

Citation 1

Abstract:

Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Chicago Booth Research Paper No. 15-18, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-036

Number of pages: 63 Posted: 17 Jul 2015

Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 209 (185,757)

Abstract:

Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Number of pages: 63 Posted: 18 Aug 2015 Last Revised: 08 Aug 2021

Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 16 (703,168)

Citation 11

Abstract:

16.

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Downloads 419 ( 89,610)

Citation 36

2

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Quantitavtive Marketing and Economics, Vol. 2, No. 1, pp. 23-58, 2004, Stanford University Graduate School of Business Research Paper No. 1948

Number of pages: 44 Posted: 22 Jul 2003

Harikesh Nair, Pradeep K. Chintagunta and Jean-Pierre Dubé

Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business

Downloads 419 (88,841)

Citation 36

Abstract:

Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

Posted: 08 Jan 2004

Harikesh Nair, Pradeep K. Chintagunta and Jean-Pierre Dubé

Stanford University - Graduate School of Business, University of Chicago and University of Chicago - Booth School of Business

Abstract:

17.

Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series. 1-017, Chicago Booth Research Paper No. 14-17

Number of pages: 46 Posted: 01 Jul 2014

Bart J. Bronnenberg, Jean-Pierre Dubé, Matthew Gentzkow and Jesse M. Shapiro

Tilburg University, CentER, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Brown University - Department of Economics

Downloads 412 (91,394)

Citation 17

Abstract:

18.

Microeconometric Models of Consumer Demand

Downloads 404 ( 93,514)

Citation 2

2

Microeconometric Models of Consumer Demand

Number of pages: 94 Posted: 07 Aug 2018 Last Revised: 26 Oct 2018

Jean-Pierre Dubé

University of Chicago - Booth School of Business

Downloads 363 (104,827)

Abstract:

Microeconometric Models of Consumer Demand

Number of pages: 94 Posted: 05 Nov 2018 Last Revised: 25 Nov 2021

Jean-Pierre Dubé

University of Chicago - Booth School of Business

Downloads 41 (536,433)

Citation 2

Abstract:

19.

Cross-Brand Pass-Through in Supermarket Pricing

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 04-08

Number of pages: 34 Posted: 30 Jan 2008

Jean-Pierre Dubé and Sachin Gupta

University of Chicago - Booth School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management

Downloads 339 (114,010)

Citation 1

Abstract:

20.

A Behavioral Analysis of Shanghai Real Estate Prices

Number of pages: 37 Posted: 29 Aug 2006

Christopher K. Hsee, Jean-Pierre Dubé and Yan Zhang

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Downloads 309 (126,010)

Abstract:

21.

Category Pricing with State Dependent Utility

Number of pages: 42 Posted: 14 Jan 2006

Jean-Pierre Dubé, Günter J. Hitsch, Peter E. Rossi and Maria Ana Vitorino

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and INSEAD

Downloads 264 (148,432)

Citation 4

Abstract:

22.

Prominence Effect in Shanghai Apartment Prices

Journal of Marketing Research, Vol. 45, No. 2, pp. 133-144, 2008

Number of pages: 22 Posted: 23 May 2008

Christopher K. Hsee, Jean-Pierre Dubé and Yan Zhang

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Downloads 228 (171,352)

Abstract:

23.

Competitive Price Targeting with Smartphone Coupons

Downloads 223 (175,039)

Citation 22

2

Competitive Price Targeting with Smartphone Coupons

Fox School of Business Research Paper No. 16-002

Number of pages: 54 Posted: 24 Nov 2015 Last Revised: 16 Dec 2016

Jean-Pierre Dubé, Zheng Fang, Nathan M. Fong and Xueming Luo

University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University

Downloads 209 (185,757)

Abstract:

Competitive Price Targeting with Smartphone Coupons

Number of pages: 46 Posted: 14 Mar 2016 Last Revised: 18 Oct 2021

Jean-Pierre Dubé, Zheng Fang, Nathan M. Fong and Xueming Luo

University of Chicago - Booth School of Business, Sichuan University - Business School, Temple University - Department of Marketing and Supply Chain Management and Temple University

Downloads 14 (719,917)

Citation 12

Abstract:

24.

Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares

Downloads 220 (177,271)

Citation 2

3

Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares

Number of pages: 44 Posted: 10 Mar 2020

Jean-Pierre Dubé, Ali Hortaçsu and Joonhwi Joo

University of Chicago - Booth School of Business, University of Chicago and University of Texas at Dallas, Naveen Jindal School of Management, Department of Finance

Downloads 159 (236,855)

Abstract:

Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2020-13

Number of pages: 45 Posted: 04 Mar 2020 Last Revised: 21 Apr 2020

Jean-Pierre Dubé, Ali Hortaçsu and Joonhwi Joo

University of Chicago - Booth School of Business, University of Chicago and University of Texas at Dallas - Naveen Jindal School of Management

Downloads 56 (468,999)

Abstract:

Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares

Number of pages: 45 Posted: 02 Mar 2020 Last Revised: 19 Nov 2021

Jean-Pierre Dubé, Ali Hortaçsu and Joonhwi Joo

University of Chicago - Booth School of Business, University of Chicago and University of Texas at Dallas - Naveen Jindal School of Management

Downloads 5 (797,008)

Citation 3

Abstract:

25.

Accounting for Primary and Secondary Demand Effects with Aggregate Data

Stanford University Graduate School of Business Research Paper No. 1949

Number of pages: 35 Posted: 17 Nov 2006 Last Revised: 11 Jun 2008

Harikesh Nair, Jean-Pierre Dubé and Pradeep K. Chintagunta

Stanford University - Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago

Downloads 218 (178,837)

Citation 5

Abstract:

26.

State-Dependent Demand Estimation with Initial Conditions Correction

Downloads 215 (181,115)

Citation 2

2

State-Dependent Demand Estimation with Initial Conditions Correction

Columbia Business School Research Paper Forthcoming

Number of pages: 38 Posted: 24 Aug 2019 Last Revised: 14 Apr 2020

Andrey Simonov, Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi

Columbia University - Columbia Business School, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 207 (187,402)

Abstract:

State-Dependent Demand Estimation with Initial Conditions Correction

Number of pages: 37 Posted: 09 Sep 2019 Last Revised: 21 Aug 2021

Andrey Simonov, Jean-Pierre Dubé, Günter J. Hitsch and Peter Rossi

Columbia University - Columbia Business School, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 8 (771,326)

Citation 2

Abstract:

27.

Do DVRs Influence Sales?

Chicago Booth Research Paper No. 10-08

Number of pages: 33 Posted: 28 Oct 2009 Last Revised: 30 Jan 2010

Bart J. Bronnenberg, Jean-Pierre Dubé and Carl F. Mela

Tilburg University, CentER, University of Chicago - Booth School of Business and Duke University - Fuqua School of Business

Downloads 211 (184,354)

Abstract:

28.

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

Downloads 207 (187,621)

Citation 12

2

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

Quantitative Marketing and Economics, Forthcoming, Chicago Booth Research Paper No. 12-48

Number of pages: 53 Posted: 09 Sep 2012 Last Revised: 26 Jul 2014

Jean-Pierre Dubé, Günter J. Hitsch and Pranav Jindal

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School

Downloads 197 (196,271)

Citation 1

Abstract:

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

Number of pages: 47 Posted: 15 Sep 2012 Last Revised: 07 Oct 2021

Jean-Pierre Dubé, Günter J. Hitsch and Pranav Jindal

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School

Downloads 10 (754,100)

Citation 1

Abstract:

29.

Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry

Number of pages: 54 Posted: 18 Feb 2021

Bart Bronnenberg, Jean-Pierre Dubé and Joonhwi Joo

Tilburg University, University of Chicago - Booth School of Business and University of Texas at Dallas - Naveen Jindal School of Management

Downloads 181 (211,727)

Abstract:

30.

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Marketing Research 36 (2), 161-186, 2016, DOI: 10.1287/mksc.2016.1012, Fox School of Business Research Paper No. 16-011

Number of pages: 49 Posted: 14 Dec 2015 Last Revised: 20 Jun 2017

Jean-Pierre Dubé, Xueming Luo and Zheng Fang

University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School

Downloads 172 (221,258)

Citation 11

Abstract:

31.

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Downloads 157 (239,014)

Citation 2

2

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Number of pages: 48 Posted: 17 Oct 2018

Jean-Pierre Dubé, Bart J. Bronnenberg and Robert Evan Sanders

University of Chicago - Booth School of Business, Tilburg University, CentER and University of California, San Diego (UCSD) - Rady School of Management

Downloads 152 (245,979)

Abstract:

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Number of pages: 48 Posted: 05 Nov 2018 Last Revised: 24 Nov 2021

Bart J. Bronnenberg, Jean-Pierre Dubé and Robert Evan Sanders

Tilburg University, CentER, University of Chicago - Booth School of Business and University of California, San Diego (UCSD) - Rady School of Management

Downloads 5 (797,008)

Citation 5

Abstract:

32.

Self-Signaling and Pro-Social Behavior: A Cause Marketing Experiment

Fox School of Business Research Paper No. 15-079

Number of pages: 42 Posted: 26 Jul 2015 Last Revised: 25 Jun 2017

Jean-Pierre Dubé, Xueming Luo and Zheng Fang

University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School

Downloads 151 (246,782)

Citation 5

Abstract:

33.

The Evolution of Brand Preferences: Evidence from Consumer Migration

Number of pages: 57 Posted: 16 Aug 2010

Bart J. Bronnenberg, Jean-Pierre Dubé and Matthew Gentzkow

Tilburg University, CentER, University of Chicago - Booth School of Business and University of Chicago - Booth School of Business

Downloads 57 (458,157)

Citation 32

Abstract:

34.

Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry

Downloads 51 (481,415)

2

Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2021-37

Number of pages: 57 Posted: 06 Apr 2021

Bart J. Bronnenberg, Jean-Pierre Dubé and Joonhwi Joo

Tilburg University, CentER, University of Chicago - Booth School of Business and University of Texas at Dallas, Naveen Jindal School of Management, Department of Finance

Downloads 44 (521,628)

Abstract:

Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry

Number of pages: 56 Posted: 29 Mar 2021 Last Revised: 18 Nov 2021

Bart J. Bronnenberg, Jean-Pierre Dubé and Joonhwi Joo

Tilburg University, CentER, University of Chicago - Booth School of Business and University of Texas at Dallas - Naveen Jindal School of Management

Downloads 7 (779,977)

Add to Cart

Abstract:

35.

The Economics of Brands and Branding

Number of pages: 90 Posted: 12 Dec 2018

Bart J. Bronnenberg, Jean-Pierre Dubé and Sridhar Moorthy

Tilburg University, CentER, University of Chicago - Booth School of Business and University of Toronto - Rotman School of Management

Downloads 32 (572,092)

Citation 2

Abstract:

36.

Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium

Number of pages: 54 Posted: 24 Jul 2014 Last Revised: 16 Jun 2021

Bart J. Bronnenberg, Jean-Pierre Dubé, Matthew Gentzkow and Jesse M. Shapiro

Tilburg University, CentER, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Brown University - Department of Economics

Downloads 21 (642,909)

Citation 17

Abstract:

37.

Self-Signaling and Prosocial Behavior: A Cause Marketing Mobile Field Experiment

Number of pages: 42 Posted: 25 Aug 2015 Last Revised: 07 Mar 2021

Jean-Pierre Dubé, Xueming Luo and Zheng Fang

University of Chicago - Booth School of Business, Temple University and Sichuan University - Business School

Downloads 14 (694,176)

Abstract:

38.

Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry

Number of pages: 57 Posted: 11 Feb 2021

Bart J. Bronnenberg, Jean-Pierre Dubé and Joonhwi Joo

Tilburg University, CentER, University of Chicago - Booth School of Business and University of Texas at Dallas - Naveen Jindal School of Management

Downloads 1 (801,650)

Add to Cart

Abstract:

39.

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Number of pages: 51 Posted: 05 Nov 2018

Bart Bronnenberg, Jean-Pierre Dubé and Robert Evan Sanders

Tilburg University, University of Chicago - Booth School of Business and University of California, San Diego (UCSD) - Rady School of Management

Downloads 1 (801,650)

Add to Cart

Jean-Pierre Dubé

University of Chicago - Booth School of Business

Sigmund E. Edelstone Professor of Marketing

National Bureau of Economic Research (NBER)

Marketing Science Institute (MSI)

39

Top 2,362

18,761

Top 1,315

608

333

Scholarly Papers (39)

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

The Formation of Consumer Brand Preferences

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Abstract:

Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry

Abstract:

Abstract:

Abstract:

Abstract:

Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry

Abstract:

Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test