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Puneet Manchanda

University of Michigan, Stephen M. Ross School of Business

Isadore and Leon Winkelman Professor & Professor of Marketing

701 Tappan Street

Ann Arbor, MI MI 48109

United States

  • University of Michigan, Stephen M. Ross School of Business

    • Email
    • Tel: 734-936-2445
    • Fax: 734-936-8716
SCHOLARLY PAPERS

26

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CITATIONS
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132

Scholarly Papers (26)

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1.

The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage

Number of pages: 48 Posted: 11 Mar 2007
Sungjoon Nam, Puneet Manchanda and Pradeep K. Chintagunta
City University of Hong Kong, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 3,320 (1,997)
Citation 6

Abstract:

Services, New Products, Service Quality, Word of Mouth, Contagion, Social Interaction, Social Networks, High Technology, Hazard Models

2.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,465 (8,403)

Abstract:

Advertising response, banner advertising, e-commerce, internet retailing, targeting, micromarketing, survival models, hierarchical Bayesian models, Markov Chain Monte Carlo methods

3.

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

Forthcoming, Marketing Science
Number of pages: 52 Posted: 13 Jan 2012 Last Revised: 07 Feb 2015
Puneet Manchanda, Grant M. Packard and Adithya Pattabhiramaiah
University of Michigan, Stephen M. Ross School of Business, Wilfrid Laurier University - Lazaridis School of Business & Economics and Georgia Institute of Technology - Scheller College of Business
Downloads 1,276 (10,024)
Citation 1

Abstract:

Online Customer Communities, Online Customer Behavior, Social Networks, User-Generated Content, Retailing, Field Data

4.

Response Modeling with Non-random Marketing Mix Variables

Number of pages: 46 Posted: 31 Mar 2003
Puneet Manchanda, Peter E. Rossi and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads 1,250 (10,314)
Citation 35

Abstract:

Response Models, Salesforce Effectiveness, Micromarketing, Pharmaceutical Industry, Hierarchical Bayes Models, Metropolis-Hastings Algorithm, Gibbs Sampler, Markov Chain Monte Carlo Methods

5.

The Informative versus Persuasive Role of Marketing Communication in New Product Categories: An Application to the Prescription Antihistamines Market

Number of pages: 47 Posted: 26 Nov 2003
Sridhar Narayanan, Puneet Manchanda and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 1,040 (14,826)

Abstract:

Marketing Communication, Detailing, Learning Models, Discrete Choice Models, Structural Models, Generalized Method of Moments, Pharmaceutical Industry, Antihistamines

6.

An Empirical Model of Advertising Dynamics

Number of pages: 43 Posted: 18 Dec 2003
Jean-Pierre Dubé, Günter J. Hitsch and Puneet Manchanda
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 947 (16,821)
Citation 18

Abstract:

Dynamic Oligopoly, Markov Perfection, Advertising

7.

Marketing Activity, Blogging and Sales

Number of pages: 44 Posted: 14 Oct 2009 Last Revised: 30 Jun 2011
Hiroshi Onishi and Puneet Manchanda
Dentsu Innovation Institute and University of Michigan, Stephen M. Ross School of Business
Downloads 899 (18,222)
Citation 4

Abstract:

Consumer Generated Media, Blogs, Social Media, TV Advertising, Response Models, Text-Mining, Japan, Movies, Cellular Phone Service

8.

The Dynamic Effect of Innovation on Market Structure

Journal of Marketing Research, Vol. 41, May 2004
Number of pages: 46 Posted: 26 May 2004
Harald J. van Heerde, Carl F. Mela and Puneet Manchanda
Massey University - Dept of Communication, Journalism & Marketing, Duke University - Fuqua School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 800 (22,251)
Citation 9

Abstract:

Innovation, Brand Entry, Market Structure, Frozen Pizza, Time Series Methods, Dynamic Linear Models, Bayesian Methods, Gibbs Sampler, Long-term Effects

9.

Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders

Stanford University Graduate School of Business Research Paper No. 1970
Number of pages: 41 Posted: 13 Oct 2006 Last Revised: 30 Jul 2014
Harikesh Nair, Puneet Manchanda and Tulikaa Bhatia
Stanford University - Graduate School of Business, University of Michigan, Stephen M. Ross School of Business and Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick
Downloads 694 (27,449)
Citation 13

Abstract:

Social Interactions, Peer effects, Social Multiplier, Contagion, Physician Prescription Behavior, Pharmaceutical Industry

10.

Heterogeneous Learning and the Targeting of Marketing Communication for New Products

Number of pages: 43 Posted: 12 Oct 2006
Sridhar Narayanan and Puneet Manchanda
Stanford Graduate School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 637 (32,319)
Citation 19

Abstract:

Resource Allocation, Pharmaceutical Markets, Learning Models, Markov Chain Monte Carlo Methods

11.

Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data

Number of pages: 43 Posted: 16 Jun 2007 Last Revised: 09 Sep 2008
Renna Jiang, Puneet Manchanda and Peter E. Rossi
University of California, Davis - Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 571 (33,377)
Citation 9

Abstract:

random coefficient logit, aggregate share models, Bayesian analysis

12.

An Empirical Analysis of Individual Level Casino Gambling Behavior

Stanford University Graduate School of Business Research Paper No. 2003 (R1)
Number of pages: 51 Posted: 22 Oct 2008 Last Revised: 09 Jan 2012
Sridhar Narayanan and Puneet Manchanda
Stanford Graduate School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 558 (37,285)

Abstract:

addiction, gambling behavior, selection models, casino gaming and gambling, Hierarchical Bayes Methods, slots

13.

Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior

Number of pages: 50 Posted: 17 Oct 2006
Xiaojing Dong, Puneet Manchanda and Pradeep K. Chintagunta
Santa Clara University - Marketing, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 499 (41,326)
Citation 8

Abstract:

Targeted Marketing, Response Models, Firm Strategic Behavior, Pharmaceutical Industry, Detailing, MCMC Methods

14.

A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior

Chicago Booth School of Business Research Paper No. 09-10
Number of pages: 51 Posted: 07 Feb 2009 Last Revised: 03 Feb 2011
Xiaojing Dong, Pradeep K. Chintagunta and Puneet Manchanda
Santa Clara University - Marketing, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 481 (42,102)
Citation 1

Abstract:

15.

Quantifying Cross and Direct Network Effects in Online C2C Platforms

Marketing Science, Forthcoming, Ross School of Business Paper No. 1248
Number of pages: 48 Posted: 13 Sep 2014 Last Revised: 08 Dec 2015
Junhong Chu and Puneet Manchanda
NUS Business School and University of Michigan, Stephen M. Ross School of Business
Downloads 268 (43,974)

Abstract:

Platforms, Two-sided markets, Cross-network effect, Direct network effect, E-commerce, Emerging markets, China

16.

Irrelevant Information and Mediated Intertemporal Choice

Journal of Consumer Psychology, Vol. 14, No. 2, 2004
Number of pages: 47 Posted: 08 Jun 2004
Stijn M. J. van Osselaer, Joseph W. Alba and Puneet Manchanda
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Florida - Warrington College of Business Administration and University of Michigan, Stephen M. Ross School of Business
Downloads 230 (78,635)
Citation 8

Abstract:

medium effects, loyalty programs, frequent flyer programs, intertemporal choice, distributed choice, choice over time, dual-process, associative influence, medium maximization, sequences of outcomes

17.

Service Quality Variability and Termination Behavior

Ross School of Business Paper No. 1224, Management Science, Forthcoming
Number of pages: 54 Posted: 22 May 2013 Last Revised: 26 Sep 2014
S. Sriram, Pradeep K. Chintagunta and Puneet Manchanda
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 146 (138,420)
Citation 1

Abstract:

Service quality, customer retention, Bayesian learning, dynamic models

18.

When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior

Marketing Science, Forthcoming
Number of pages: 38 Posted: 28 Nov 2012 Last Revised: 29 Sep 2014
Hee Mok Park and Puneet Manchanda
University of Connecticut - School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 134 (141,115)

Abstract:

Peer Effects, Structural Models, Simultaneous Equation Models, Hierarchical Bayes Methods, MELO Estimator, Casino Gaming and Gambling

19.

Consumer Search Behavior on the Mobile Internet: An Empirical Analysis

Ross School of Business Paper No. 1275
Number of pages: 47 Posted: 08 May 2015 Last Revised: 22 Dec 2016
Stephan Daurer, Dominik Molitor, Martin Spann and Puneet Manchanda
DHBW Ravensburg, Gabelli School of Business, Fordham University, Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management) and University of Michigan, Stephen M. Ross School of Business
Downloads 122 (59,313)

Abstract:

Consumer Search, Product Information, Mobile Marketing, Location-Based Services, Big Data

20.

Gamification and Mobile Marketing Effectiveness

Journal of Interactive Marketing, Forthcoming
Number of pages: 36 Posted: 01 May 2015 Last Revised: 15 Dec 2015
Charles Hofacker, Ko de Ruyter, Nicholas H. Lurie, Puneet Manchanda and Jeff Donaldson
Florida State University, Maastricht University - Department of Marketing & Supply Chain Management, University of Connecticut School of Business, University of Michigan, Stephen M. Ross School of Business and Gamestop, Inc.
Downloads 118 (68,224)

Abstract:

Mobile Markets, Gamification, Game Design, Mobile Marketing

21.

The Value of Measuring Customer Satisfaction

Ross School of Business Paper No. 1283
Number of pages: 53 Posted: 16 Jul 2015 Last Revised: 14 Jan 2017
Jihoon Cho, Anocha Aribarg and Puneet Manchanda
University of Michigan, Stephen M. Ross School of Business, Students, University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 94 (57,394)

Abstract:

Customer Satisfaction, Service Quality, Expectation Disconfirmation, Performance Inconsistency, Selection Bias, Quick Service Restaurants, Auto Rental

22.

Platforms: A Multiplicity of Research Opportunities

Ross School of Business Paper No. 1271, Columbia Business School Research Paper No. 15-33, Simon Business School Working Paper No. FR 15-15
Number of pages: 21 Posted: 24 Mar 2015 Last Revised: 02 Aug 2015
S. Sriram, Puneet Manchanda, Mercedes Esteban-Bravo, Junhong Chu, Liye Ma, Minjae Song, Scott Shriver and Upender Subramanian
The Stephen M. Ross School of Business at the University of Michigan, University of Michigan, Stephen M. Ross School of Business, Universidad Carlos III de Madrid, NUS Business School, Carnegie Mellon University - David A. Tepper School of Business, Bates White Economic Consulting, Columbia Business School - Marketing and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 70 (212,676)

Abstract:

Platforms, Two-sided Markets, Internet Commerce, Simultaneity

23.

'Meet Me Halfway': The Value of Bargaining

Number of pages: 45 Posted: 19 Jun 2017
Xu Zhang, Puneet Manchanda and Junhong Chu
University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business and NUS Business School
Downloads 0 (275,511)

Abstract:

Bargaining, Pricing, Digital Markets, Structural Models, Alibaba, China

24.

'Let the Sun Shine in': The Impact of Industry Payment Disclosure on Physician Prescription Behavior

Number of pages: 55 Posted: 17 Apr 2017 Last Revised: 19 Apr 2017
Tong Guo, S. Sriram and Puneet Manchanda
University of Michigan, Stephen M Ross School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 0 (127,410)

Abstract:

Pharmaceutical Marketing, Physician Payments, Disclosure, Causal Inference, Difference-In-Difference, Generalized Synthetic Control, Sunshine Law, Public Policy, Quasi-Experiment

25.

Paywalls: Monetizing Online Content

Georgia Tech Scheller College of Business Research Paper No. 17-8
Number of pages: 57 Posted: 15 Feb 2017
Adithya Pattabhiramaiah, S. Sriram and Puneet Manchanda
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 0 (100,332)

Abstract:

Paywalls, Online Content Monetization, Cross-Channel Spillover Effects, Pricing, Advertising, Newspapers, Online Newspapers

26.

'Level Up': Leveraging Skill and Engagement to Maximize Player Retention in Online Video Games

Number of pages: 40 Posted: 14 Dec 2016 Last Revised: 19 May 2017
Yan Huang, Stefanus Jasin and Puneet Manchanda
University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 0 (148,654)

Abstract:

Online Video Games, Gamer Behavior, Customer Engagement, Hidden Markov Models, Optimization

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