Puneet Manchanda

University of Michigan, Stephen M. Ross School of Business

Isadore and Leon Winkelman Professor & Professor of Marketing

701 Tappan Street

Ann Arbor, MI MI 48109

United States

  • University of Michigan, Stephen M. Ross School of Business

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    • Tel: 734-936-2445
    • Fax: 734-936-8716
SCHOLARLY PAPERS

31

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128

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61

Scholarly Papers (31)

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1.

The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage

Number of pages: 48 Posted: 11 Mar 2007
Sungjoon Nam, Puneet Manchanda and Pradeep K. Chintagunta
City University of Hong Kong, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 3,896 (2,431)
Citation 5

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Services, New Products, Service Quality, Word of Mouth, Contagion, Social Interaction, Social Networks, High Technology, Hazard Models

2.

Banner Advertising as a Customer Retention Tool in Customer Relationship Management

Number of pages: 38 Posted: 17 Dec 2003
Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of Chicago - Booth School of Business, National University of Singapore (NUS) and University of Chicago
Downloads 1,712 (9,747)
Citation 1

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Advertising response, banner advertising, e-commerce, internet retailing, targeting, micromarketing, survival models, hierarchical Bayesian models, Markov Chain Monte Carlo methods

3.

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

Forthcoming, Marketing Science
Number of pages: 52 Posted: 13 Jan 2012 Last Revised: 07 Feb 2015
Puneet Manchanda, Grant M. Packard and Adithya Pattabhiramaiah
University of Michigan, Stephen M. Ross School of Business, Wilfrid Laurier University - Lazaridis School of Business & Economics and Georgia Institute of Technology - Scheller College of Business
Downloads 1,537 (11,590)
Citation 5

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Online Customer Communities, Online Customer Behavior, Social Networks, User-Generated Content, Retailing, Field Data

4.

Response Modeling with Non-Random Marketing Mix Variables

Number of pages: 46 Posted: 31 Mar 2003
Puneet Manchanda, Peter E. Rossi and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago
Downloads 1,485 (12,233)
Citation 24

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Response Models, Salesforce Effectiveness, Micromarketing, Pharmaceutical Industry, Hierarchical Bayes Models, Metropolis-Hastings Algorithm, Gibbs Sampler, Markov Chain Monte Carlo Methods

5.

The Informative Versus Persuasive Role of Marketing Communication in New Product Categories: An Application to the Prescription Antihistamines Market

Number of pages: 47 Posted: 26 Nov 2003
Sridhar Narayanan, Puneet Manchanda and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 1,170 (17,742)
Citation 34

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Marketing Communication, Detailing, Learning Models, Discrete Choice Models, Structural Models, Generalized Method of Moments, Pharmaceutical Industry, Antihistamines

6.

An Empirical Model of Advertising Dynamics

Number of pages: 43 Posted: 18 Dec 2003
Jean-Pierre Dubé, Günter J. Hitsch and Puneet Manchanda
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 1,094 (19,617)
Citation 23

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Dynamic Oligopoly, Markov Perfection, Advertising

7.

Marketing Activity, Blogging and Sales

Number of pages: 44 Posted: 14 Oct 2009 Last Revised: 30 Jun 2011
Hiroshi Onishi and Puneet Manchanda
Dentsu Innovation Institute and University of Michigan, Stephen M. Ross School of Business
Downloads 1,018 (21,800)
Citation 5

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Consumer Generated Media, Blogs, Social Media, TV Advertising, Response Models, Text-Mining, Japan, Movies, Cellular Phone Service

8.

The Dynamic Effect of Innovation on Market Structure

Journal of Marketing Research, Vol. 41, May 2004
Number of pages: 46 Posted: 26 May 2004
Harald J. van Heerde, Carl F. Mela and Puneet Manchanda
Massey University - Dept of Communication, Journalism & Marketing, Duke University - Fuqua School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 886 (26,699)
Citation 1

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Innovation, Brand Entry, Market Structure, Frozen Pizza, Time Series Methods, Dynamic Linear Models, Bayesian Methods, Gibbs Sampler, Long-term Effects

9.

Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders

Stanford University Graduate School of Business Research Paper No. 1970
Number of pages: 41 Posted: 13 Oct 2006 Last Revised: 30 Jul 2014
Harikesh Nair, Puneet Manchanda and Tulikaa Bhatia
Stanford University - Graduate School of Business, University of Michigan, Stephen M. Ross School of Business and Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick
Downloads 768 (32,582)
Citation 18

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Social Interactions, Peer effects, Social Multiplier, Contagion, Physician Prescription Behavior, Pharmaceutical Industry

10.

Bayesian Analysis of Random Coefficient Logit Models Using Aggregate Data

Number of pages: 43 Posted: 16 Jun 2007 Last Revised: 09 Sep 2008
Renna Jiang, Puneet Manchanda and Peter E. Rossi
University of California, Davis - Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 675 (38,823)
Citation 2

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random coefficient logit, aggregate share models, Bayesian analysis

11.

Leveraging High-Frequency Service Data: The Interplay of Objective Performance, Perceived Quality and Purchase

Ross School of Business Paper No. 1283
Number of pages: 49 Posted: 16 Jul 2015 Last Revised: 20 Nov 2019
Jihoon Cho, Anocha Aribarg and Puneet Manchanda
Kansas State University - College of Business Administration, University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 671 (39,130)
Citation 2

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Service Quality, Performance Inconsistency, Quick Service Restaurants Industry, Selection Bias, Machine Learning

12.

Heterogeneous Learning and the Targeting of Marketing Communication for New Products

Number of pages: 43 Posted: 12 Oct 2006
Sridhar Narayanan and Puneet Manchanda
Stanford Graduate School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 663 (39,764)
Citation 10

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Resource Allocation, Pharmaceutical Markets, Learning Models, Markov Chain Monte Carlo Methods

13.

'Let the Sun Shine in': The Impact of Industry Payment Disclosure on Physician Prescription Behavior

Number of pages: 53 Posted: 17 Apr 2017 Last Revised: 10 Apr 2019
Tong Guo, S. Sriram and Puneet Manchanda
Duke University, Fuqua School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 647 (41,101)
Citation 3

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Pharmaceutical Marketing, Physician Payments, Disclosure, Causal Inference, Difference-In-Difference, Generalized Synthetic Control, Sunshine Law, Public Policy, Quasi-Experiment

14.

An Empirical Analysis of Individual Level Casino Gambling Behavior

Stanford University Graduate School of Business Research Paper No. 2003 (R1)
Number of pages: 51 Posted: 22 Oct 2008 Last Revised: 09 Jan 2012
Sridhar Narayanan and Puneet Manchanda
Stanford Graduate School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 609 (44,555)
Citation 7

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addiction, gambling behavior, selection models, casino gaming and gambling, Hierarchical Bayes Methods, slots

15.

Quantifying Cross and Direct Network Effects in Online C2C Platforms

Marketing Science, Forthcoming, Ross School of Business Paper No. 1248
Number of pages: 48 Posted: 13 Sep 2014 Last Revised: 08 Dec 2015
Junhong Chu and Puneet Manchanda
NUS Business School and University of Michigan, Stephen M. Ross School of Business
Downloads 606 (44,881)
Citation 11

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Platforms, Two-sided markets, Cross-network effect, Direct network effect, E-commerce, Emerging markets, China

16.

Searching and Researching Offline Products during the Mobile Customer Journey

Ross School of Business Paper No. 1275
Number of pages: 48 Posted: 08 May 2015 Last Revised: 04 Nov 2019
Dominik Molitor, Stephan Daurer, Martin Spann and Puneet Manchanda
Fordham University - Gabelli School of Business, DHBW Ravensburg, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of Michigan, Stephen M. Ross School of Business
Downloads 602 (45,281)
Citation 1

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Consumer Search, Consideration Sets, Location-Based Services, Big Data

17.

Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior

Number of pages: 50 Posted: 17 Oct 2006
Xiaojing Dong, Puneet Manchanda and Pradeep K. Chintagunta
Santa Clara University - Marketing, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 568 (48,840)
Citation 8

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Targeted Marketing, Response Models, Firm Strategic Behavior, Pharmaceutical Industry, Detailing, MCMC Methods

18.

A New Multivariate Count Data Model to Study Multi-Category Physician Prescription Behavior

Chicago Booth School of Business Research Paper No. 09-10
Number of pages: 51 Posted: 07 Feb 2009 Last Revised: 22 Mar 2018
Xiaojing Dong, Pradeep K. Chintagunta and Puneet Manchanda
Santa Clara University - Marketing, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 563 (49,371)
Citation 2

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19.

The Effect of Information Disclosure on Industry Payments to Physicians

Number of pages: 56 Posted: 06 Nov 2017 Last Revised: 14 Aug 2019
Tong Guo, S. Sriram and Puneet Manchanda
Duke University, Fuqua School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 531 (53,161)
Citation 6

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Information Disclosure, Causal Inference, Machine Learning, Causal Forest, Heterogeneous Treatment Effect, Public Policy, Quasi-Experiment, Pharmaceutical Marketing, Physician Payments

20.

Paywalls: Monetizing Online Content

Georgia Tech Scheller College of Business Research Paper No. 17-8
Number of pages: 57 Posted: 15 Feb 2017 Last Revised: 18 Dec 2018
Adithya Pattabhiramaiah, S. Sriram and Puneet Manchanda
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 524 (65,168)

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Paywalls, Online Content Monetization, Cross-Channel Spillover Effects, Pricing, Advertising, Newspapers, Online Newspapers, Synthetic Control Method.

21.

'Level Up': Leveraging Skill and Engagement to Maximize Player Game-Play in Online Video Games

Number of pages: 52 Posted: 14 Dec 2016 Last Revised: 14 Nov 2018
Yan Huang, Stefanus Jasin and Puneet Manchanda
Carnegie Mellon University - David A. Tepper School of Business, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 516 (55,110)

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Online Video Games, Gamer Behavior, Customer Engagement, Hidden Markov Models, Optimization

22.

Gamification and Mobile Marketing Effectiveness

Journal of Interactive Marketing, Forthcoming
Number of pages: 36 Posted: 01 May 2015 Last Revised: 15 Dec 2015
Charles Hofacker, Ko de Ruyter, Nicholas H. Lurie, Puneet Manchanda and Jeff Donaldson
Florida State University, Maastricht University - Department of Marketing & Supply Chain Management, University of Connecticut School of Business, University of Michigan, Stephen M. Ross School of Business and Gamestop, Inc.
Downloads 420 (71,015)

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Mobile Markets, Gamification, Game Design, Mobile Marketing

23.

Irrelevant Information and Mediated Intertemporal Choice

Journal of Consumer Psychology, Vol. 14, No. 2, 2004
Number of pages: 47 Posted: 08 Jun 2004
Stijn M. J. van Osselaer, Joseph W. Alba and Puneet Manchanda
Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Florida - Warrington College of Business Administration and University of Michigan, Stephen M. Ross School of Business
Downloads 347 (88,719)
Citation 1

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medium effects, loyalty programs, frequent flyer programs, intertemporal choice, distributed choice, choice over time, dual-process, associative influence, medium maximization, sequences of outcomes

24.

'Meet Me Halfway': The Value of Bargaining

Number of pages: 60 Posted: 19 Jun 2017 Last Revised: 08 Nov 2018
Xu Zhang, Puneet Manchanda and Junhong Chu
London Business School, University of Michigan, Stephen M. Ross School of Business and NUS Business School
Downloads 268 (117,472)
Citation 5

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Bargaining, Pricing, Platforms, Digital Markets, Structural Models, Alibaba, China

25.

The Social Impact of Profit-Maximizing Firms

Number of pages: 11 Posted: 20 Nov 2018 Last Revised: 01 Dec 2018
Paul Clyde, Jagadeesh Sivadasan, Aneel G. Karnani, Puneet Manchanda and M. P. Narayanan
University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 204 (154,575)

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social enterprise, profit-maximization, corporate social responsibility, free markets, social welfare

26.

Service Quality Variability and Termination Behavior

Ross School of Business Paper No. 1224, Management Science, Forthcoming
Number of pages: 54 Posted: 22 May 2013 Last Revised: 26 Sep 2014
S. Sriram, Pradeep K. Chintagunta and Puneet Manchanda
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 201 (155,996)
Citation 5

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Service quality, customer retention, Bayesian learning, dynamic models

27.

When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior

Marketing Science, Forthcoming
Number of pages: 38 Posted: 28 Nov 2012 Last Revised: 29 Sep 2014
Hee Mok Park and Puneet Manchanda
University of Connecticut - School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 196 (159,749)
Citation 3

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Peer Effects, Structural Models, Simultaneous Equation Models, Hierarchical Bayes Methods, MELO Estimator, Casino Gaming and Gambling

28.

The Existence and Persistence of the Pay-Per-Use Bias in Car Sharing Services

Number of pages: 36 Posted: 16 Jul 2018 Last Revised: 04 Nov 2019
Katharina Dowling, Puneet Manchanda and Martin Spann
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of Michigan, Stephen M. Ross School of Business and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 147 (205,139)

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Sharing Economy, Car sharing, Pricing, Pay-per-use Bias, Flat-rate Bias

29.

Platforms: A Multiplicity of Research Opportunities

Ross School of Business Paper No. 1271, Columbia Business School Research Paper No. 15-33, Simon Business School Working Paper No. FR 15-15
Number of pages: 21 Posted: 24 Mar 2015 Last Revised: 02 Aug 2015
S. Sriram, Puneet Manchanda, Mercedes Esteban-Bravo, Junhong Chu, Liye Ma, Minjae Song, Scott Shriver and Upender Subramanian
The Stephen M. Ross School of Business at the University of Michigan, University of Michigan, Stephen M. Ross School of Business, Universidad Carlos III de Madrid, NUS Business School, Carnegie Mellon University - David A. Tepper School of Business, Bates White Economic Consulting, University of Colorado at Boulder - Department of Marketing and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 134 (221,088)
Citation 2

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Platforms, Two-sided Markets, Internet Commerce, Simultaneity

30.

Finding the Sweet Spot: Ad Scheduling on Streaming Media

Number of pages: 73 Posted: 17 Dec 2019 Last Revised: 29 Dec 2019
Prashant Rajaram, Puneet Manchanda and Eric M. Schwartz
University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 89 (294,746)

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Advertising Scheduling, Streaming Media, Binge-Watching, Machine Learning, Optimization

31.

Identification and Estimation of Endogenous Peer Effects in the Presence of Multiple Reference Groups

Number of pages: 60 Posted: 10 Jan 2018 Last Revised: 28 Jul 2019
Sadat Reza, Puneet Manchanda and Juin-Kuan Chong
Nanyang Technological University, University of Michigan, Stephen M. Ross School of Business and National University of Singapore (NUS) - NUS Business School
Downloads 89 (294,746)

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Peer Effects, Social Influence, Reference Groups, Linear-in-Means Models