Sharad Borle

Rice University

Assistant Professor of Management

6100 South Main Street

P.O. Box 1892

Houston, TX 77005-1892

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 23,025

SSRN RANKINGS

Top 23,025

in Total Papers Downloads

1,913

CITATIONS
Rank 25,332

SSRN RANKINGS

Top 25,332

in Total Papers Citations

10

Scholarly Papers (5)

1.

A Generalized Framework for Estimating Customer Lifetime Value When Customer Lifetimes are Not Observed

Number of pages: 32 Posted: 06 Jul 2008
Siddharth S. Singh, Sharad Borle and Dipak C. Jain
Rice University - Jones Graduate School of Management, Rice University and Independent
Downloads 687 (34,297)
Citation 5

Abstract:

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Customer Lifetime Value, Pareto/NBD, BG/NBD, Forecasting, Simulation, Data Augmentation, MCMC methods

2.

The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation

Number of pages: 39 Posted: 23 Nov 2009
University of Zurich, Rice University, Rice University - Jesse H. Jones Graduate School of Business and Rice University - Jones Graduate School of Management
Downloads 633 (38,302)
Citation 4

Abstract:

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Customer community, online social interactions, customer relationship management, Hierarchical Bayes, MCMC, Multivariate Tobit

3.

The Impact of Facebook Fan Page Participation on Customer Behavior: An Empirical Investigation

Number of pages: 37 Posted: 31 Jan 2015
Rice University, Rice University - Jesse H. Jones Graduate School of Business, Rice University - Jones Graduate School of Management and Independent
Downloads 316 (89,569)
Citation 1

Abstract:

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Facebook, social networks, social media marketing, online community, mere measurement effect, restaurants

4.

A Review of Choice Modeling in the Marketing-Operations Management Interface

Kelley School of Business Research Paper No. 17-60, Columbia Business School Research Paper No. 17-85
Number of pages: 31 Posted: 16 Aug 2017
Universidad de Chile, Columbia University - Columbia Business School - Decision Risk and Operations, Rice University, Indiana University - Kelley School of Business, Columbia University, Cornell Tech, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan, Stephen M. Ross School of Business, Boston College, Universidad Torcuato Di Tella - School of Business and Columbia University - Columbia Business School
Downloads 199 (143,755)

Abstract:

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Choice Models, Marketing-Operations Interface, Econometrics, Empirical Research

5.

Does Membership in a Nominal Online Group Affect Long-Term Customer Behaviors? Results from a Naturalistic Field Experiment on Kiva.org

Number of pages: 42 Posted: 27 Jan 2015 Last Revised: 18 Jun 2015
Rice University - Jones Graduate School of Management, Rice University - Jesse H. Jones Graduate School of Business and Rice University
Downloads 78 (292,641)

Abstract:

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Online community, financial decision making, minimal groups, microfinance, lending decisions, MCMC, Hierarchical Bayes