Sharad Borle

Rice University

Assistant Professor of Management

6100 South Main Street

P.O. Box 1892

Houston, TX 77005-1892

United States

SCHOLARLY PAPERS

5

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2,996

TOTAL CITATIONS
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Top 44,821

in Total Papers Citations

14

Scholarly Papers (5)

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1.

A Generalized Framework for Estimating Customer Lifetime Value When Customer Lifetimes are Not Observed

Number of pages: 32 Posted: 06 Jul 2008
Siddharth S. Singh, Sharad Borle and Dipak C. Jain
Rice University - Jones Graduate School of Management, Rice University and Independent
Downloads 919 (55,277)
Citation 6

Abstract:

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Customer Lifetime Value, Pareto/NBD, BG/NBD, Forecasting, Simulation, Data Augmentation, MCMC methods

2.

The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation

Number of pages: 39 Posted: 23 Nov 2009
René Algesheimer, Sharad Borle, Utpal M. Dholakia and Siddharth S. Singh
University of Zurich, Rice University, Rice University - Jesse H. Jones Graduate School of Business and Rice University - Jones Graduate School of Management
Downloads 853 (61,223)

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Customer community, online social interactions, customer relationship management, Hierarchical Bayes, MCMC, Multivariate Tobit

3.

A Review of Choice Modeling in the Marketing-Operations Management Interface

Kelley School of Business Research Paper No. 17-60, Columbia Business School Research Paper No. 17-85
Number of pages: 31 Posted: 16 Aug 2017
Andres Musalem, Marcelo Olivares, Sharad Borle, Hai Che, Christopher T. Conlon, Karan Girotra, Sachin Gupta, Kanishka Misra, Julie H. Mortimer, Gustavo Vulcano and Fanyin Zheng
University of Chile - Industrial Engineering, University of Chile, Rice University, Indiana University - Kelley School of Business, Columbia University, Cornell Tech, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan, Stephen M. Ross School of Business, Boston College, Universidad Torcuato Di Tella - School of Business and Columbia University - Columbia Business School
Downloads 570 (103,311)
Citation 3

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Choice Models, Marketing-Operations Interface, Econometrics, Empirical Research

4.

The Impact of Facebook Fan Page Participation on Customer Behavior: An Empirical Investigation

Indian School of Business
Number of pages: 37 Posted: 31 Jan 2015
Sharad Borle, Utpal M. Dholakia, Siddharth S. Singh and Emily Durham
Rice University, Rice University - Jesse H. Jones Graduate School of Business, Rice University - Jones Graduate School of Management and Independent
Downloads 504 (120,233)
Citation 5

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Facebook, social networks, social media marketing, online community, mere measurement effect, restaurants

5.

Does Membership in a Nominal Online Group Affect Long-Term Customer Behaviors? Results from a Naturalistic Field Experiment on Kiva.org

Indian School of Business
Number of pages: 42 Posted: 27 Jan 2015 Last Revised: 28 Apr 2020
Siddharth S. Singh, Utpal M. Dholakia and Sharad Borle
Rice University - Jones Graduate School of Management, Rice University - Jesse H. Jones Graduate School of Business and Rice University
Downloads 150 (416,382)

Abstract:

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Online community, financial decision making, minimal groups, microfinance, lending decisions, MCMC, Hierarchical Bayes