Sharad Borle

Rice University

Assistant Professor of Management

6100 South Main Street

P.O. Box 1892

Houston, TX 77005-1892

United States

SCHOLARLY PAPERS

5

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CITATIONS
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10

Scholarly Papers (5)

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1.

A Generalized Framework for Estimating Customer Lifetime Value When Customer Lifetimes are Not Observed

Number of pages: 32 Posted: 06 Jul 2008
Siddharth S. Singh, Sharad Borle and Dipak C. Jain
Rice University - Jones Graduate School of Management, Rice University and Independent
Downloads 687 (34,297)
Citation 5

Abstract:

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Customer Lifetime Value, Pareto/NBD, BG/NBD, Forecasting, Simulation, Data Augmentation, MCMC methods

2.

The Impact of Customer Community Participation on Customer Behaviors: An Empirical Investigation

Number of pages: 39 Posted: 23 Nov 2009
René Algesheimer, Sharad Borle, Utpal M. Dholakia and Siddharth S. Singh
University of Zurich, Rice University, Rice University - Jesse H. Jones Graduate School of Business and Rice University - Jones Graduate School of Management
Downloads 633 (38,302)
Citation 4

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Customer community, online social interactions, customer relationship management, Hierarchical Bayes, MCMC, Multivariate Tobit

3.

The Impact of Facebook Fan Page Participation on Customer Behavior: An Empirical Investigation

Number of pages: 37 Posted: 31 Jan 2015
Sharad Borle, Utpal M. Dholakia, Siddharth S. Singh and Emily Durham
Rice University, Rice University - Jesse H. Jones Graduate School of Business, Rice University - Jones Graduate School of Management and Independent
Downloads 316 (89,569)
Citation 1

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Facebook, social networks, social media marketing, online community, mere measurement effect, restaurants

4.

A Review of Choice Modeling in the Marketing-Operations Management Interface

Kelley School of Business Research Paper No. 17-60, Columbia Business School Research Paper No. 17-85
Number of pages: 31 Posted: 16 Aug 2017
Andres Musalem, Marcelo Olivares, Sharad Borle, Hai Che, Christopher T. Conlon, Karan Girotra, Sachin Gupta, Kanishka Misra, Julie H. Mortimer, Gustavo Vulcano and Fanyin Zheng
Universidad de Chile, Columbia University - Columbia Business School - Decision Risk and Operations, Rice University, Indiana University - Kelley School of Business, Columbia University, Cornell Tech, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan, Stephen M. Ross School of Business, Boston College, Universidad Torcuato Di Tella - School of Business and Columbia University - Columbia Business School
Downloads 199 (143,755)

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Choice Models, Marketing-Operations Interface, Econometrics, Empirical Research

5.

Does Membership in a Nominal Online Group Affect Long-Term Customer Behaviors? Results from a Naturalistic Field Experiment on Kiva.org

Number of pages: 42 Posted: 27 Jan 2015 Last Revised: 18 Jun 2015
Siddharth S. Singh, Utpal M. Dholakia and Sharad Borle
Rice University - Jones Graduate School of Management, Rice University - Jesse H. Jones Graduate School of Business and Rice University
Downloads 78 (292,641)

Abstract:

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Online community, financial decision making, minimal groups, microfinance, lending decisions, MCMC, Hierarchical Bayes