Author Page for V. Seenu Srinivasan

A Hidden Markov Model of Customer Relationship Dynamics

Netzer, Oded, James M. Lattin and V. Srinivasan (2008), “A Hidden Markov Model of Customer Relationship Dynamics”, Marketing Science, 27, March-April, 185-204. http://dx.doi.org/10.1287/mksc.1070.0294

Number of pages: 44 Posted: 16 Aug 2005 Last Revised: 07 Nov 2016

Oded Netzer, James Lattin and V. Seenu Srinivasan

Columbia University - Columbia Business School, Marketing, Stanford University - Graduate School of Business and Stanford University - Graduate School of Business

Downloads 1,081 (42,275)

Citation 31

Abstract:

2.

The Impact of Feature Advertising on Customer Store Choice

Stanford University Graduate School of Business Research Paper No. 1935

Number of pages: 46 Posted: 15 May 2006

V. Seenu Srinivasan and Anand V. Bodapati

Stanford University - Graduate School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management

Downloads 601 (92,556)

Citation 5

Abstract:

3.

Adaptive Self-Explication of Multi-Attribute Preferences

Downloads 571 (98,803)

Citation 5

2

Adaptive Self-Explication of Multi-Attribute Preferences

Netzer, Oded and V. Srinivasan (2011), “Adaptive Self-Explication of Multi-Attribute Preferences,” Journal of Marketing Research, 48 February (1), 140-156. doi: http://dx.doi.org/10.1509/jmkr.48.1.140

Number of pages: 44 Posted: 21 Dec 2007 Last Revised: 07 Nov 2016

Oded Netzer and V. Seenu Srinivasan

Columbia University - Columbia Business School, Marketing and Stanford University - Graduate School of Business

Downloads 375 (161,265)

Citation 5

Abstract:

Adaptive Self-Explication of Multi-Attribute Preferences

Journal of Marketing Research, Vol. 48, No. 1, pp. 140-156, 2009 , Columbia Business School Research Paper No. 12-18

Number of pages: 55 Posted: 17 Nov 2011

Oded Netzer and V. Seenu Srinivasan

Columbia University - Columbia Business School, Marketing and Stanford University - Graduate School of Business

Downloads 196 (313,663)

Abstract:

4.

Alternative Models for Capturing the Compromise Effect

Kivetz, Ran, Oded Netzer, and V. Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research 41 (August).

Number of pages: 50 Posted: 11 Mar 2004 Last Revised: 12 Jan 2012

Ran Kivetz, Oded Netzer and V. Seenu Srinivasan

Columbia University - Columbia Business School, Marketing, Columbia University - Columbia Business School, Marketing and Stanford University - Graduate School of Business

Downloads 364 (168,239)

Citation 16

Abstract:

5.

The Impact of Unit Cost Reductions on Gross Profit: Increasing or Decreasing Returns?

Stanford GSB Research Paper No. 1905

Number of pages: 20 Posted: 16 Aug 2005

Ely Dahan and V. Seenu Srinivasan

University of California, Los Angeles (UCLA) - Department of Urology and Stanford University - Graduate School of Business

Downloads 312 (198,619)

Abstract:

6.

An Improved Method for the Quantitative Assessment of Customer Priorities

Stanford University Graduate School of Business Research Paper No. 2028

Number of pages: 24 Posted: 16 Jul 2009 Last Revised: 06 Aug 2009

V. Seenu Srinivasan and Gordon A. Wyner

Stanford University - Graduate School of Business and affiliation not provided to SSRN

Downloads 286 (217,725)

Citation 3

Abstract:

7.

A Multiattribute Model of the Timing of Buyer's Upgrading to Improved Versions of High Technology Products

Stanford University GSB Research Paper No. 1720(R)

Number of pages: 38 Posted: 05 Jan 2004

Sang-Hoon Kim and V. Seenu Srinivasan

Seoul National University - College of Business Administration and Stanford University - Graduate School of Business

Downloads 213 (291,202)

Citation 2

Abstract:

8.

A Conjoint-Hazard Model of the Timing of Buyers' Upgrading to Improved Versions of High Technology Products

Stanford University Graduate School of Business Research Paper No. 1720 (R1)

Number of pages: 30 Posted: 10 May 2006

V. Seenu Srinivasan and Sang-Hoon Kim

Stanford University - Graduate School of Business and Seoul National University - College of Business Administration

Downloads 189 (325,287)

Citation 1

Abstract:

9.

What If Marketers Put Customers Ahead of Profits?

Columbia Business School Research Paper No. 11-9

Number of pages: 40 Posted: 07 Sep 2011 Last Revised: 06 Aug 2014

Scott Shriver and V. Seenu Srinivasan

University of Colorado at Boulder - Department of Marketing and Stanford University - Graduate School of Business

Downloads 153 (391,084)

Citation 1

V. Seenu Srinivasan

Stanford University - Graduate School of Business

Adams Distinguished Professor of Management

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Scholarly Papers (9)

A Hidden Markov Model of Customer Relationship Dynamics

Abstract:

The Impact of Feature Advertising on Customer Store Choice

Abstract:

Adaptive Self-Explication of Multi-Attribute Preferences

Adaptive Self-Explication of Multi-Attribute Preferences

Abstract:

Adaptive Self-Explication of Multi-Attribute Preferences

Abstract:

Alternative Models for Capturing the Compromise Effect

Abstract:

The Impact of Unit Cost Reductions on Gross Profit: Increasing or Decreasing Returns?

Abstract:

An Improved Method for the Quantitative Assessment of Customer Priorities

Abstract:

A Multiattribute Model of the Timing of Buyer's Upgrading to Improved Versions of High Technology Products

Abstract:

A Conjoint-Hazard Model of the Timing of Buyers' Upgrading to Improved Versions of High Technology Products

Abstract:

What If Marketers Put Customers Ahead of Profits?

Abstract: