V. Seenu Srinivasan

Stanford University - Graduate School of Business

Adams Distinguished Professor of Management

655 Knight Way

Stanford, CA 94305-5015

United States

  • Stanford University - Graduate School of Business

    • Email
    • Tel: 650-723-8505
    • Fax: 650-725-6152
SCHOLARLY PAPERS

9

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2,982

SSRN CITATIONS
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Top 32,103

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15

CROSSREF CITATIONS

4

Scholarly Papers (9)

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1.

A Hidden Markov Model of Customer Relationship Dynamics

Netzer, Oded, James M. Lattin and V. Srinivasan (2008), “A Hidden Markov Model of Customer Relationship Dynamics”, Marketing Science, 27, March-April, 185-204. http://dx.doi.org/10.1287/mksc.1070.0294
Number of pages: 44 Posted: 16 Aug 2005 Last Revised: 07 Nov 2016
Oded Netzer, James Lattin and V. Seenu Srinivasan
Columbia Business School - Marketing, Stanford University - Graduate School of Business and Stanford University - Graduate School of Business
Downloads 938 (23,930)
Citation 6

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Dynamic choice models, direct marketing, customer relationship management, segmentation, hidden Markov models

2.

The Impact of Feature Advertising on Customer Store Choice

Stanford University Graduate School of Business Research Paper No. 1935
Number of pages: 46 Posted: 15 May 2006
V. Seenu Srinivasan and Anand V. Bodapati
Stanford University - Graduate School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 508 (54,700)
Citation 4

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distribution, store choice, feature advertising

3.

Adaptive Self-Explication of Multi-Attribute Preferences

Downloads 386 ( 76,385)
Citation 1

Adaptive Self-Explication of Multi-Attribute Preferences

Netzer, Oded and V. Srinivasan (2011), “Adaptive Self-Explication of Multi-Attribute Preferences,” Journal of Marketing Research, 48 February (1), 140-156. doi: http://dx.doi.org/10.1509/jmkr.48.1.140
Number of pages: 44 Posted: 21 Dec 2007 Last Revised: 07 Nov 2016
Oded Netzer and V. Seenu Srinivasan
Columbia Business School - Marketing and Stanford University - Graduate School of Business
Downloads 244 (125,595)
Citation 5

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conjoint analysis, market research, multiattribute models

Adaptive Self-Explication of Multi-Attribute Preferences

Journal of Marketing Research, Vol. 48, No. 1, pp. 140-156, 2009 , Columbia Business School Research Paper No. 12-18
Number of pages: 55 Posted: 17 Nov 2011
Oded Netzer and V. Seenu Srinivasan
Columbia Business School - Marketing and Stanford University - Graduate School of Business
Downloads 142 (206,296)

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4.

The Impact of Unit Cost Reductions on Gross Profit: Increasing or Decreasing Returns?

Stanford GSB Research Paper No. 1905
Number of pages: 20 Posted: 16 Aug 2005
Ely Dahan and V. Seenu Srinivasan
University of California, Los Angeles (UCLA) - Department of Urology and Stanford University - Graduate School of Business
Downloads 265 (115,870)

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Product management, operations management

5.

An Improved Method for the Quantitative Assessment of Customer Priorities

Stanford University Graduate School of Business Research Paper No. 2028
Number of pages: 24 Posted: 16 Jul 2009 Last Revised: 06 Aug 2009
V. Seenu Srinivasan and Gordon A. Wyner
Stanford University - Graduate School of Business and affiliation not provided to SSRN
Downloads 226 (136,147)
Citation 3

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market research

6.

Alternative Models for Capturing the Compromise Effect

Kivetz, Ran, Oded Netzer, and V. Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research 41 (August).
Number of pages: 50 Posted: 11 Mar 2004 Last Revised: 12 Jan 2012
Ran Kivetz, Oded Netzer and V. Seenu Srinivasan
Columbia Business School - Marketing, Columbia Business School - Marketing and Stanford University - Graduate School of Business
Downloads 220 (139,760)
Citation 14

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7.

A Multiattribute Model of the Timing of Buyer's Upgrading to Improved Versions of High Technology Products

Stanford University GSB Research Paper No. 1720(R)
Number of pages: 38 Posted: 05 Jan 2004
Sang-Hoon Kim and V. Seenu Srinivasan
Seoul National University - College of Business Administration and Stanford University - Graduate School of Business
Downloads 179 (169,161)
Citation 1

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8.

A Conjoint-Hazard Model of the Timing of Buyers' Upgrading to Improved Versions of High Technology Products

Stanford University Graduate School of Business Research Paper No. 1720 (R1)
Number of pages: 30 Posted: 10 May 2006
V. Seenu Srinivasan and Sang-Hoon Kim
Stanford University - Graduate School of Business and Seoul National University - College of Business Administration
Downloads 147 (200,080)
Citation 1

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product upgrades, multiattribute models, hazard rate modeling, high-tech marketing, conjoint analysis, personal digital assistants

9.

What If Marketers Put Customers Ahead of Profits?

Columbia Business School Research Paper No. 11-9
Number of pages: 40 Posted: 07 Sep 2011 Last Revised: 06 Aug 2014
Scott Shriver and V. Seenu Srinivasan
Columbia Business School - Marketing and Stanford University - Graduate School of Business
Downloads 113 (245,175)
Citation 1

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