K. Sudhir

Yale School of Management

James L. Frank Professor of Marketing, Private Enterprise and Management

135 Prospect Street

P.O. Box 208200

New Haven, CT 06520-8200

United States

Yale University-Department of Economics

Professor of Economics (by Courtesy)

28 Hillhouse Ave

New Haven, CT 06520-8268

United States

Yale University - Cowles Foundation

Research Staff

Box 208281

New Haven, CT 06520-8281

United States

  • Yale School of Management

    • Email
    • Tel: 203-432-3289
    • Fax: 203-432-3003

  • Yale University-Department of Economics

  • Yale University - Cowles Foundation

SCHOLARLY PAPERS

51

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216

Scholarly Papers (51)

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1.

Privacy Rights and Data Security: GDPR and Personal Data Markets

Number of pages: 68 Posted: 17 Jul 2020 Last Revised: 15 Sep 2022
T. Tony Ke and K. Sudhir
The Chinese University of Hong Kong (CUHK) and Yale School of Management
Downloads 1,686 (21,903)
Citation 20

Abstract:

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GDPR, privacy, data security, personalization, price discrimination, digital marketing

2.

Investigating New Product Diffusion Across Products and Countries

Number of pages: 45 Posted: 31 Oct 2001
Debabrata Talukdar, K. Sudhir and Andrew Ainslie
State University of New York at Buffalo - School of Management, Yale School of Management and University of Rochester - Simon Business School
Downloads 1,382 (29,570)
Citation 10

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Diffusion, International Marketing, Hierarchical Bayes Forecasting

3.

Can AI and AI-Hybrids detect persuasion skills? Salesforce hiring with conversational video interviews

Number of pages: 56 Posted: 27 Jun 2022 Last Revised: 12 Jun 2024
Ishita Chakraborty, Khai Chiong, Howard Dover and K. Sudhir
University of Wisconsin-Madison - Department of Marketing, University of Texas at Dallas - Naveen Jindal School of Management, University of Texas at Dallas and Yale School of Management
Downloads 1,068 (42,975)

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AI-human, Video Analytics, B2B, Salesforce, Machine Learning

4.

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

Harvard Business School Marketing Unit Working Paper No. 13-066
Number of pages: 44 Posted: 19 Oct 2009 Last Revised: 14 Aug 2013
Doug Chung, Thomas J. Steenburgh and K. Sudhir
Harvard Business School - Marketing Unit, University of Virginia - Darden Graduate School of Business and Yale School of Management
Downloads 993 (47,570)
Citation 53

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Sales force compensation, bonuses, quotas, dynamic structural models, two step estimation, discount factors

5.

A Theory-Based Explainable Deep Learning Architecture for Music Emotion

Number of pages: 54 Posted: 09 Feb 2022 Last Revised: 23 Jul 2024
Hortense Fong, Vineet Kumar and K. Sudhir
Columbia University - Columbia Business School, Yale School of Management and Yale School of Management
Downloads 747 (70,017)
Citation 5

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Audio Data, Deep Learning, Explainable and Interpretable AI, Emotion, Digital Advertising, Music theory

6.

Effects of Cost-Information Transparency on Intertemporal Price Discrimination

Jiang, Baojun, K. Sudhir, and Tianxin Zou. "Effects of cost‐information transparency on intertemporal price discrimination." Production and Operations Management 30.2 (2021): 390-401.
Number of pages: 28 Posted: 16 Feb 2016 Last Revised: 16 May 2024
Baojun Jiang, K. Sudhir and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Yale School of Management and University of Florida - Warrington College of Business Administration
Downloads 718 (73,746)
Citation 6

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dynamic pricing, intertemporal price discrimination, strategic consumer, cost transparency, pricing strategy, innovation

7.

Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India

Johnson School Research Paper Series No. 27-2012
Number of pages: 44 Posted: 05 Jul 2012 Last Revised: 27 Mar 2015
Vishal Narayan, Vithala R. Rao and K. Sudhir
NUS Business School, Cornell University - Samuel Curtis Johnson Graduate School of Management and Yale School of Management
Downloads 651 (83,501)
Citation 2

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Emerging Markets, Retailing, Middle Class, Segmentation, Socioeconomic Status

8.

A Structural Model of a Multitasking Salesforce: Multidimensional Incentives and Plan Design

Downloads 650 (83,672)
Citation 2

A Structural Model of a Multitasking Salesforce: Multidimensional Incentives and Plan Design

Cowles Foundation Discussion Paper No. 2199, September 2019
Number of pages: 63 Posted: 13 Sep 2019 Last Revised: 14 May 2020
Minkyung Kim, K. Sudhir and Kosuke Uetake
Carnegie Mellon University - David A. Tepper School of Business, Yale School of Management and Yale School of Management
Downloads 598 (91,861)
Citation 2

Abstract:

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Salesforce compensation, Multitasking, Multi-dimensional incentives, Private information, Adverse selection, Moral hazard

A Structural Model of a Multitasking Salesforce: Multidimensional Incentives and Plan Design

Cowles Foundation Discussion Paper No. 2199R
Number of pages: 55 Posted: 22 Apr 2021
Minkyung Kim, K. Sudhir and Kosuke Uetake
Carnegie Mellon University - David A. Tepper School of Business, Yale School of Management and Yale School of Management
Downloads 52 (785,080)

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Salesforce compensation, Multitasking, Multidimensional incentives, Job design, Private information, Adverse selection

9.

When Shopbots Meet Emails: Implications for Price Competition on the Internet

Yale SOM Working Paper No. MK-10; Review of Marketing Science Working Paper No. 20021139
Number of pages: 36 Posted: 20 Nov 2001
Yuxin Chen and K. Sudhir
New York University (NYU) - Department of Marketing and Yale School of Management
Downloads 633 (86,551)
Citation 4

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Internet Marketing, Search Costs, Shopbots, Targeted Marketing, Permission Marketing, Email Marketing

10.

Pricing Behavior in Markets with State-Dependence in Demand

Number of pages: 48 Posted: 29 Sep 2003
Hai Che, Seethu Seetharaman and K. Sudhir
University of California, Berkeley - Marketing Group, Washington University in St. Louis - John M. Olin Business School and Yale School of Management
Downloads 613 (90,193)
Citation 6

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11.

Managing Customer Relationships under Competition: Punish or Reward Current Customers?

Number of pages: 40 Posted: 13 Aug 2007
Jiwoong Shin and K. Sudhir
Yale School of Management and Yale School of Management
Downloads 576 (97,648)
Citation 2

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CRM, behavior-based price discrimination, competitive strategy, forward-looking consumers, forward-looking firms, game theory

12.

A Multiple Ideal Point Model: Capturing Multiple Preference Effects from within an Ideal Point Framework

Number of pages: 40 Posted: 23 Oct 2001
Jack K. H. Lee, K. Sudhir and Joel Steckel
City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business, Yale School of Management and New York University (NYU) - Department of Marketing
Downloads 421 (142,636)
Citation 5

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Multidimensional Scaling, Variety Seeking, Inertia

13.

Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content

Cowles Foundation Discussion Paper No. 1940
Number of pages: 53 Posted: 15 Mar 2014 Last Revised: 30 Jan 2016
K. Sudhir, Subroto Roy and Mathew Cherian
Yale School of Management, University of New Haven - Department of Marketing and Quantitative Analysis and HelpAge India
Downloads 403 (150,075)
Citation 22

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Charitable giving, Sympathy biases, Identified victim effect, Non-profit marketing, Advertising, Behavioral economics, Conceptual replications

14.

Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing

Cowles Foundation Discussion Paper No. 2302
Number of pages: 40 Posted: 22 Sep 2021 Last Revised: 19 Jul 2022
K. Sudhir, Seung Yoon Lee and Subroto Roy
Yale School of Management, Yale School of Management and University of New Haven - Department of Marketing and Quantitative Analysis
Downloads 390 (155,582)

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Digital advertising, Targeting, Algorithmic targeting, Lookalike targeting, Nonprofit marketing

15.

Do Private Labels Increase Retailer Bargaining Power?

Number of pages: 44 Posted: 09 Feb 2010
Sergio Meza and K. Sudhir
University of Guelph and Yale School of Management
Downloads 389 (156,039)
Citation 12

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bargaining power, store brand, private label, retailer pricing, NEIO, BLP, chanel power, category profit maximization

16.

The Causal Effect of Service Satisfaction on Customer Loyalty

Number of pages: 41 Posted: 06 Jun 2019 Last Revised: 27 Jul 2020
Guofang Huang and K. Sudhir
Purdue University and Yale School of Management
Downloads 359 (171,669)
Citation 1

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service satisfaction, customer loyalty, common-method bias, measurement error, cross-sectional data

17.

The 'Peter Pan Syndrome' in Emerging Markets: The Productivity-Transparency Tradeoff in IT Adoption

Cowles Foundation Discussion Paper No. 1980
Number of pages: 51 Posted: 21 Jan 2015 Last Revised: 30 Apr 2015
K. Sudhir and Debabrata Talukdar
Yale School of Management and State University of New York at Buffalo - School of Management
Downloads 346 (177,604)
Citation 4

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Retailing, Information technology, Productivity, Corruption, Informal economy, Emerging markets, Propensity score matching, Treatment effects models

18.

Short Run Needs and Long Term Goals: A Dynamic Model of Thirst Management

Cowles Foundation Discussion Paper No. 1856
Number of pages: 49 Posted: 26 Mar 2012
Yale Cowles Submitter, Guofang Huang, Ahmed Khwaja and K. Sudhir
Yale University - Cowles Foundation, Purdue University, University of Cambridge - Judge Business SchoolYale School of Management and Yale School of Management
Downloads 333 (185,104)
Citation 1

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Dynamic discrete choice, EM algorithm, Self-regulation, Stockpiling, Health care, Needs, Goals, Obesity, Beverages, New product introductions

19.

Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity

Cowles Foundation Discussion Paper No. 1941
Number of pages: 34 Posted: 15 Mar 2014
K. Sudhir and Nathan Yang
Yale School of Management and Cornell University
Downloads 280 (222,367)

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Consumer dynamics, Heterogeneity, Quasi-experiment econometrics, Service industry, State dependence

20.

Slotting Allowances: An Empirical Investigation

Number of pages: 37 Posted: 24 Jun 2004
K. Sudhir and Vithala R. Rao
Yale School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 270 (230,624)

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Slotting Allowances, New Products, Retailing, Signaling, Asymetric Information, Risk Sharing

21.

Time Varying Competition

Number of pages: 27 Posted: 24 Jun 2004
K. Sudhir, Pradeep K. Chintagunta and Vrinda Kadiyali
Yale School of Management, University of Chicago and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 263 (236,893)
Citation 6

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Pricing Research, Competition, Competitive Strategy, Game Theory, Estimation and Other Statistical Techniques

22.

Greedy or Grateful? Asking for More when Thanking Donors

Downloads 262 (237,781)
Citation 2

Greedy or Grateful? Asking for More when Thanking Donors

Cowles Foundation Discussion Paper No. 2183, June 2019
Number of pages: 53 Posted: 18 Jun 2019
K. Sudhir, Hortense Fong and Subroto Roy
Yale School of Management, Columbia University - Columbia Business School and University of New Haven - Department of Marketing and Quantitative Analysis
Downloads 162 (372,001)
Citation 1

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Gratitude, Field experiments, Reactance, Fundraising, Donor relationship management, Nonprofits, Altruism

Greedy or Grateful? Asking for More When Thanking Donors

Cowles Foundation Discussion Paper No. 2183R
Number of pages: 47 Posted: 28 Sep 2021
K. Sudhir, Hortense Fong and Subroto Roy
Yale School of Management, Columbia University - Columbia Business School and University of New Haven - Department of Marketing and Quantitative Analysis
Downloads 100 (545,523)
Citation 1

Abstract:

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Gratitude, Field experiments, Reactance, Fundraising, Donor relationship management, Nonprofits

23.

The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data

Journal of Marketing Research, Vol. 45, No. 2, pp. 226-240, April 2008
Number of pages: 49 Posted: 02 Jan 2007 Last Revised: 08 Aug 2008
Dinesh K. Gauri, K. Sudhir and Debabrata Talukdar
Walton College of Business, Yale School of Management and State University of New York at Buffalo - School of Management
Downloads 259 (240,481)
Citation 6

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Price Search, Cherry Picking, Profit Impact

24.

Price Search Across Stores and Across Time

Cowles Foundation Discussion Paper No. 1942
Number of pages: 38 Posted: 18 Mar 2014 Last Revised: 22 Mar 2016
Navid Mojir and K. Sudhir
Harvard Business School and Yale School of Management
Downloads 258 (242,415)
Citation 1

Abstract:

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Structural models, Sales promotions, Dynamic Programming, Retailing

25.

Can Friends Seed More Buzz and Adoption?

Downloads 237 (262,730)
Citation 2

Can Friends Seed More Buzz and Adoption?

Cowles Foundation Discussion Paper No. 2178 (2019)
Number of pages: 31 Posted: 29 May 2019
Vineet Kumar and K. Sudhir
Yale School of Management and Yale School of Management
Downloads 129 (449,058)

Abstract:

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Word of mouth, Networks, seeding, Friendship paradox, Product adoption, diffusion

Can Random Friends Seed More Buzz and Adoption? Leveraging the Friendship Paradox

Cowles Foundation Discussion Paper No. 2178R
Number of pages: 46 Posted: 11 Oct 2021 Last Revised: 25 Feb 2022
Vineet Kumar and K. Sudhir
Yale School of Management and Yale School of Management
Downloads 108 (515,591)
Citation 2

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Word of mouth, Networks, Seeding, Friendship paradox, Product adoption, Diffusion

26.

A Model of Multi-Pass Search: Price Search Across Stores and Time

Cowles Foundation Discussion Paper No. 1942R2
Number of pages: 53 Posted: 25 Feb 2020
Navid Mojir and K. Sudhir
Harvard Business School and Yale School of Management
Downloads 227 (273,741)
Citation 2

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Consumer Search, Multi-pass Search, Price Search, Store Search, Spatial Search, Temporal Search, Spatiotemporal Search, Dynamic Structural Models, MPEC, Price Promotions, Store Loyalty

27.

When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private Information

Cowles Foundation Discussion Paper No. 2122
Number of pages: 74 Posted: 02 Mar 2018 Last Revised: 09 Jan 2019
Minkyung Kim, K. Sudhir, Kosuke Uetake and Rodrigo Canales
Carnegie Mellon University - David A. Tepper School of Business, Yale School of Management, Yale School of Management and Yale School of Management
Downloads 212 (292,216)
Citation 2

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Salesforce compensation, CRM, Private information, Adverse selection, Moral hazard

28.

Multidimensional Sales Incentives in CRM Settings: Customer Adverse Selection and Moral Hazard

Cowles Foundation Discussion Paper No. 2085
Number of pages: 40 Posted: 02 Mar 2017 Last Revised: 05 Apr 2017
Minkyung Kim, K. Sudhir, Kosuke Uetake and Rodrigo Canales
Carnegie Mellon University - David A. Tepper School of Business, Yale School of Management, Yale School of Management and Yale School of Management
Downloads 197 (312,822)
Citation 3

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29.

Consumer Guilt and Sustainable Choice: Environmental Impact of Durable Goods Innovation

Cowles Foundation Discussion Paper No. 2320
Number of pages: 78 Posted: 02 Apr 2022
K. Sudhir, Ramesh Shankar and Jin Yuan
Yale School of Management, University of Connecticut - Department of Operations & Information Management and Texas Tech University - Rawls College of Business
Downloads 178 (343,045)

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Durable goods, Planned Obsolescence, Sustainability, Innovation, Environmental Costs

30.

Demand Externalities from Co-Location

Cowles Foundation Discussion Paper No. 1850, Yale SOM Working Paper
Number of pages: 35 Posted: 10 Feb 2012 Last Revised: 07 Mar 2012
Boudhayan Sen, Jiwoong Shin and K. Sudhir
Yale School of Management, Yale School of Management and Yale School of Management
Downloads 176 (346,413)
Citation 7

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31.

A Structural Model of Organizational Buying for B2B Markets: Innovation Adoption with Share of Wallet Contracts

Cowles Foundation Discussion Paper No. 2315
Number of pages: 59 Posted: 28 Nov 2021
Navid Mojir and K. Sudhir
Harvard Business School and Yale School of Management
Downloads 165 (366,405)

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Organizational Buying Behavior, healthcare marketing, B2B Markets, B2B Innovation, New Product Diffusion, New Product Adoption

32.

Long Term Effects of Experience During Youth: Evidence from Consumption in China

Cowles Foundation Discussion Paper No. 2025R
Number of pages: 52 Posted: 21 Apr 2016 Last Revised: 21 May 2016
K. Sudhir and Ishani Tewari
Yale School of Management and Yale School of Management
Downloads 155 (386,405)

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Cohort effects, Lifecycle effects, Emerging markets, China, Prosperity in youth, Impressionable years hypothesis, Long-term effects

33.

Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety

Cowles Foundation Discussion Paper No. 1851
Number of pages: 49 Posted: 10 Dec 2010 Last Revised: 10 Sep 2012
Sumon Datta and K. Sudhir
Krannert School of Management, Purdue University and Yale School of Management
Downloads 148 (401,500)
Citation 9

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Product Variety, Zoning, Entry, Retail Competition, Discrete Games, Multiple Equilibria

34.

Research Opportunities in Emerging Markets: An Inter-Disciplinary Perspective from Marketing, Economics, and Psychology

Cust. Need. and Solut. (2015) 2:264-276
Number of pages: 13 Posted: 23 Mar 2016
Matthew Shum, K. Sudhir, Joseph R. Priester, Daniel Keniston, Andrew D. Foster, Ginger Zhe Jin, David Atkin, Ganesh Iyer, Yi Qian, Ahmed Mushfiq Mobarak, Wendy Wood, Shinobu Kitayama and Ishani Tewari
California Institute of Technology (Caltech), Yale School of Management, University of Southern California - Marshall School of Business, Yale University, Brown University - Department of Economics, University of Maryland - Department of Economics, Massachusetts Institute of Technology (MIT) - Department of Economics, University of California, Berkeley - Marketing Group, Northwestern University - Kellogg School of Management, Yale School of Management, University of Southern California, University of Michigan at Ann Arbor and Yale School of Management
Downloads 120 (473,201)
Citation 1

Abstract:

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35.

Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research

Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625
Number of pages: 21 Posted: 14 Jul 2014
Kusum L. Ailawadi, Eric Bradlow, Michaela Draganska, Vincent R. Nijs, Robert P. Rooderkerk, K. Sudhir, Kenneth C. Wilbur and Jie Zhang
Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, Drexel University, Northwestern University - Department of Marketing, Rotterdam School of Management, Erasmus University, Yale School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business
Downloads 120 (473,201)
Citation 6

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channel power, vertical strategic interaction, channel profit, trade promotions, private label

36.

Using Advanced LLMs to Enhance Smaller LLMs: An Interpretable Knowledge Distillation Approach

Number of pages: 34 Posted: 16 Sep 2024
Tong Wang, K. Sudhir and Dat Hong
Yale University, Yale School of Management and Yale School of Management
Downloads 118 (479,250)

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Large Language Models, Knowledge Distillation, Interpretability, Customer Satisfaction

37.

Long Term Effects of 'Prosperity in Youth' on Consumption: Evidence from China

Cowles Foundation Discussion Paper No. 2025
Number of pages: 48 Posted: 28 Oct 2015 Last Revised: 01 Dec 2015
K. Sudhir and Ishani Tewari
Yale School of Management and Yale School of Management
Downloads 110 (504,954)
Citation 8

Abstract:

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Cohort effects, Lifecycle effects, Emerging markets, China, Prosperity in youth, Impressionable years hypothesis, Long-term effects

38.

The State of AI Research in Marketing: Active, Fertile, and Ready for Explosive Growth

Number of pages: 19 Posted: 22 Nov 2023
K. Sudhir and Olivier Toubia
Yale School of Management and Columbia University - Columbia Business School, Marketing
Downloads 106 (518,761)

Abstract:

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39.

Price Search Across Time and Across Stores

Cowles Foundation Discussion Paper No. 1492R, July 2019, Yale ICF Working Paper No. 2019-14
Number of pages: 53 Posted: 09 Jul 2019
Navid Mojir and K. Sudhir
Harvard Business School and Yale School of Management
Downloads 92 (570,357)
Citation 1

Abstract:

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Consumer Search, Price Search, Store search, Spatial search, Temporal search, Spatiotemporal Search, Dynamic Structural Models, MPEC

40.

Coresets for Time Series Clustering

Cowles Foundation Discussion Paper No. 2310
Number of pages: 26 Posted: 17 Nov 2021
Lingxiao Huang, K. Sudhir and Nisheeth Vishnoi
Huawei TCS Lab, Yale School of Management and Yale University
Downloads 39 (862,737)
Citation 1

Abstract:

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41.

Coresets for Regressions with Panel Data

Cowles Foundation Discussion Paper No. 2309
Number of pages: 28 Posted: 17 Nov 2021
Lingxiao Huang, K. Sudhir and Nisheeth Vishnoi
Huawei TCS Lab, Yale School of Management and Yale University
Downloads 26 (984,068)
Citation 4

Abstract:

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42.

Separating substitution and psychological effects of price with a two-step conjoint approach: Application to luxury goods

Number of pages: 17 Posted: 20 Jul 2021 Last Revised: 05 Aug 2024
Yao (Alex) Yao, Sha Yang and K. Sudhir
Fowler College of Business, San Diego State University, University of Southern California - Marshall School of Business and Yale School of Management
Downloads 14 (1,124,695)

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psychology effect of price, drivers, two-step conjoint design, segmentation

43.

Optimal Inter-Release Time between Sequentially Released Products

Cowles Foundation Discussion Paper No. 2325
Posted: 02 Apr 2022
Jackie Luan and K. Sudhir
Independent and Yale School of Management

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Movies, sequential releases, entertainment industry, structural model, segmentation.

44.

Two-Sided Matching between Fashion Firms and Publishers: When Firms Strategically Target Consumers for Brand Image

NET Institute Working Paper No. 21-07
Posted: 02 Nov 2021 Last Revised: 22 Feb 2022
Yao (Alex) Yao, Sha Yang and K. Sudhir
Fowler College of Business, San Diego State University, University of Southern California - Marshall School of Business and Yale School of Management

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fashion market, publishers, two-sided matching, consumer network

45.

Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes

Cowles Foundation Discussion Paper No. 2176, March 2019
Posted: 29 May 2019 Last Revised: 27 Sep 2021
Ishita Chakraborty, Minkyung Kim and K. Sudhir
University of Wisconsin-Madison - Department of Marketing, Carnegie Mellon University - David A. Tepper School of Business and Yale School of Management

Abstract:

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Text mining, Natural language processing (NLP), Convolutional neural networks (CNN), Long-short term memory (LSTM) Networks, Deep learning, Lexicons, Endogeneity, Self-selection, Online reviews, Online ratings, Customer satisfaction

46.

When to Fire Customers? Customer Cost-Based Pricing

Management Science, Forthcoming
Posted: 08 Feb 2012
Jiwoong Shin, K. Sudhir and Dae-Hee Yoon
Yale School of Management, Yale School of Management and Yonsei University

Abstract:

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customer cost information, activity-based costing, behavior-based price discrimination, forward-looking customers, customer relationship management

47.

Forecasting Marketing Mix Responsiveness for New Products

Journal of Marketing Research, Forthcoming
Posted: 01 Nov 2007 Last Revised: 27 Aug 2009
Y. Jackie Luan and K. Sudhir
Independent and Yale School of Management

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Advertising Budgeting, Marketing Mix Modeling, New Product Introduction, Endogeneity, DVD

48.

The Role of Strategic Pricing by Retailers in the Success of Store Brands

Posted: 24 Jun 2004
K. Sudhir and Sergio Meza
Yale School of Management and University of Guelph

Abstract:

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Store brands, retailing, competition, breakfast cereal

49.

Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing

Posted: 16 Jan 2002
Vrinda Kadiyali, K. Sudhir and Vithala R. Rao
Cornell University - Samuel Curtis Johnson Graduate School of Management, Yale School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management

Abstract:

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New Empiricial Industrial Organization, Structural Models, Competition

50.

Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer

Posted: 23 Oct 2001
K. Sudhir, Vrinda Kadiyali and Vithala R. Rao
Yale School of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management

Abstract:

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Structural Models, Horizontal Strategic Interaction, Vertical Strategic Interaction, Retailer Pricing, Promotional Planning, New Empirical Industrial Organization

51.

Competitive Pricing Behavior in the Us Auto Market: A Structural Analysis

Marketing Science, Pp. 42-60, Winter 2001
Posted: 03 Oct 2001
K. Sudhir
Yale School of Management

Abstract:

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Auto Market, Competition, Structural Models, New Empirical Industrial Organization, Game Theory, Ability-Motivation Paradigm