Jacquelyn Thomas

Northwestern University - Integrated Marketing Communications Program

Evanston, IL

United States

SCHOLARLY PAPERS

2

DOWNLOADS
Rank 35,922

SSRN RANKINGS

Top 35,922

in Total Papers Downloads

1,203

CITATIONS

3

Scholarly Papers (2)

1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Dartmouth College - Tuck School of Business, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 918 (24,165)
Citation 18

Abstract:

Loading...

one-to-one marketing, CRM, customization, choice

2.

A Hierarchical Bayesian Approach to Predicting Retail Customers' Share-of-Wallet Loyalty

SMU Cox School of Business Research Paper No. 07-003
Number of pages: 36 Posted: 12 Apr 2007
Edward Fox and Jacquelyn Thomas
Southern Methodist University (SMU) - Marketing Department and Northwestern University - Integrated Marketing Communications Program
Downloads 285 (105,252)

Abstract:

Loading...

retail, shopping behavior, customer relationship management, share-of-wallet, loyalty