Jacquelyn Thomas

Northwestern University - Integrated Marketing Communications Program

Evanston, IL

United States

SCHOLARLY PAPERS

2

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CITATIONS
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9

Scholarly Papers (2)

1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Tuck School of Business at Dartmouth, City University of New York, CUNY Baruch College, Zicklin School of Business, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 734 (23,479)
Citation 9

Abstract:

one-to-one marketing, CRM, customization, choice

2.

A Hierarchical Bayesian Approach to Predicting Retail Customers' Share-of-Wallet Loyalty

SMU Cox School of Business Research Paper No. 07-003
Number of pages: 36 Posted: 12 Apr 2007
Edward Fox and Jacquelyn Thomas
Southern Methodist University (SMU) - Edwin L. Cox School of Business and Northwestern University - Integrated Marketing Communications Program
Downloads 243 (96,001)

Abstract:

retail, shopping behavior, customer relationship management, share-of-wallet, loyalty