Jacquelyn Thomas

Northwestern University - Integrated Marketing Communications Program

Evanston, IL

United States

SCHOLARLY PAPERS

2

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CITATIONS
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9

Scholarly Papers (2)

1.

Putting One-to-One Marketing to Work: Personalization, Customization and Choice

Marketing Letters, 2008
Number of pages: 25 Posted: 14 Apr 2008 Last Revised: 04 Apr 2012
University of Wisconsin - Madison - Department of Marketing, University of Pennsylvania - The Wharton School, New York University (NYU) - Leonard N. Stern School of Business, University of Houston, University of Pennsylvania - Marketing Department, New York University (NYU) - Department of Information, Operations, and Management Sciences, University of Maryland - Department of Marketing, Georgia State University, University of Connecticut School of Business, Tuck School of Business at Dartmouth, University of Nebraska - Lincoln, Guanghua School of Management, University of Houston - C.T. Bauer College of Business, Northwestern University - Integrated Marketing Communications Program and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 734 (23,737)
Citation 9

Abstract:

one-to-one marketing, CRM, customization, choice

2.

A Hierarchical Bayesian Approach to Predicting Retail Customers' Share-of-Wallet Loyalty

SMU Cox School of Business Research Paper No. 07-003
Number of pages: 36 Posted: 12 Apr 2007
Edward Fox and Jacquelyn Thomas
Southern Methodist University (SMU) - Edwin L. Cox School of Business and Northwestern University - Integrated Marketing Communications Program
Downloads 243 (98,701)

Abstract:

retail, shopping behavior, customer relationship management, share-of-wallet, loyalty