Howard R. Moskowitz

Moskowitz Jacobs Inc.

President/Founder

1025 Westchester Ave., 4th fl

White Plains, NY 10604

United States

  • Moskowitz Jacobs Inc.

SCHOLARLY PAPERS

5

DOWNLOADS

409

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (5)

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1.

Beyond Hedonics: Looking at Purchase Intent and Emotions as Criterion Variables

Number of pages: 13 Posted: 28 Jul 2009 Last Revised: 29 Jul 2009
Jacqueline Beckley, Howard R. Moskowitz and Dulce Paredes
The Understanding and Insight Group, Inc., Moskowitz Jacobs Inc. and Avon Products, Inc.
Downloads 165 (344,750)

Abstract:

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conjoint analysis, rule driven experimentation, purchase intent

2.

In God We Trust: What the God Phrase Does to Relieve Anxiety

Number of pages: 19 Posted: 29 Jul 2009
Howard R. Moskowitz, Gillie Gabay, Jacqueline Beckley and Hollis Ashman
Moskowitz Jacobs Inc., College of Management (Israel), The Understanding and Insight Group, Inc. and The Understanding & Insight Group,Inc.
Downloads 134 (408,068)

Abstract:

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conjoint analysis, psychophysical, rule driven experimentation

3.

Beyond Anxiety and 'Political Correctness': How Experimental Design Trumps 'Gaming It' and Gets More Deeply into the Mind

Number of pages: 14 Posted: 28 Jul 2009 Last Revised: 18 Apr 2010
Howard R. Moskowitz, Jacqueline Beckley and Hollis Ashman
Moskowitz Jacobs Inc., The Understanding and Insight Group, Inc. and The Understanding & Insight Group,Inc.
Downloads 71 (622,790)

Abstract:

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conjoint analysis, genomics, psychophysical, politically correct

4.

Kafka Lives: Reflections on Expert Panels, Choice Based Conjoint, and the World of Testing

Number of pages: 7 Posted: 31 Jul 2009
Howard R. Moskowitz
Moskowitz Jacobs Inc.
Downloads 39 (812,325)

Abstract:

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5.

Improving Customers Targeting with Short Intervention Testing

International Journal of Innovation Management (IJIM), 2010
Posted: 24 Jul 2010
Alex Gofman and Howard R. Moskowitz
Moskowitz Jacobs Inc. and Moskowitz Jacobs Inc.

Abstract:

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Consumer-driven innovation, segmentation, message optimization, conjoint analysis, rule developing experimentation