Christopher Lovelock

Independent

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Services Marketing: People, Technology, Strategy, 8th Edition

Jochen Wirtz and Christopher Lovelock (2016), Services Marketing: People, Technology, Strategy, 8th ed., World Scientific, ISBN 9781944659004 (hardcover), 9781944659011(paperback)
Posted: 16 Mar 2016
Jochen Wirtz and Christopher Lovelock
National University of Singapore (NUS) - NUS Business School and Independent

Abstract:

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Services Marketing, Service Management