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Jana Gálová

affiliation not provided to SSRN

  • affiliation not provided to SSRN

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Scholarly Papers (1)

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Enhancing Retail Loyalty App UX Evaluation: A Multimethod Approach Combining Surveys, EEG, and Eye Tracking

Number of pages: 46 Posted: 11 Mar 2026
Jakub Berčík, Jana Gálová, Pavla Rymešová, Prince Clement Addo, Adriana Rusková and Agnieszka Piekara
affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development (AAMUSTED) - Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development, affiliation not provided to SSRN and Wroclaw University of Economics
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Abstract:

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User experience, Retail loyalty programs, Mobile apps, Biometric UX evaluation, Eye Tracking, Electroencephalography