Anurekha Thiyagu

M.O.P. Vaishnav College for Women

Technical Head, School of Media Head, Post Graduate Dept. of Communications

20, Nungambakkam High Road, GAA 4th Ln

Chennai, Tamil Nadu 600034

India

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 27,668

SSRN RANKINGS

Top 27,668

in Total Papers Downloads

1,640

CITATIONS

0

Scholarly Papers (5)

1.

Emotion in Advertising Builds Enduring Bond with Consumers

Posted: 18 Jul 2008
Anurekha Thiyagu
M.O.P. Vaishnav College for Women
Downloads 747 (32,258)

Abstract:

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elm, emotion, international brand, consumers

2.

Analysis of Television Commercial Directed for Young Adults - ELM and Social Identification Perspective

Posted: 22 Jul 2008
Anurekha Thiyagu
M.O.P. Vaishnav College for Women
Downloads 436 (64,758)

Abstract:

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elm, young adults, commercial text

3.

Establishing a Strong Identity through Cyber Branding

Posted: 30 Jul 2008
Anurekha Thiyagu
M.O.P. Vaishnav College for Women
Downloads 321 (92,473)

Abstract:

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branding, business identity, ecommerce, cyber portals, marketing communication

4.

Trends in Television Commercials Directed Towards Young Adults

Number of pages: 9 Posted: 25 Feb 2016
Anurekha Thiyagu
M.O.P. Vaishnav College for Women
Downloads 73 (317,896)

Abstract:

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Television commercial, young adult, emotional appeal

5.

Cultural Imperialism and Web Communication

Number of pages: 4 Posted: 25 May 2010
Anurekha Thiyagu
M.O.P. Vaishnav College for Women
Downloads 63 (343,861)

Abstract:

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web technology, communication, cultural imperialism