Gopal Das

NSHM Business School

Lecturer -Retailing

Kolkata

India

SCHOLARLY PAPERS

2

DOWNLOADS
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Top 10,887

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4,528

SSRN CITATIONS

2

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0

Scholarly Papers (2)

1.

Impact of Sales Promotion on Buyer Behaviour: An Empirical Study of Indian Retail Customers

Journal of Management, Vol. 3, No. 1, pp. 11-24, January-June 2009
Number of pages: 14 Posted: 24 Jun 2010
Gopal Das and Rohit Vishal Kumar
NSHM Business School and IMI Bhubaneswar
Downloads 4,243 (2,157)
Citation 2

Abstract:

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Consumer Behaviour, Retail Sales, Promotion

2.

Strategic Positioning of Store Brands

Number of pages: 7 Posted: 28 Jan 2009
Gopal Das
NSHM Business School
Downloads 285 (112,064)

Abstract:

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Organised Retailing, Store Brands, Strategy