Vasily Klucharev

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Rotterdam

Netherlands

Radboud University Nijmegen

Postbus 9108

Nijmegen, 6500 HK

Netherlands

National Research University Higher School of Economics (Moscow)

Myasnitskaya street, 20

Moscow, Moscow 119017

Russia

SCHOLARLY PAPERS

5

DOWNLOADS

1,461

TOTAL CITATIONS

2

Scholarly Papers (5)

1.

Celebrities and Shoes on the Female Brain: The Neural Correlates of Product Evaluation in the Context of Fame

ERIM Report Series Reference No. ERS-2009-048-MKT
Number of pages: 26 Posted: 31 Aug 2009
Erasmus Research Institute of Management (ERIM), Erasmus Research Institute of Management (ERIM), Radboud University Nijmegen, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Radboud University Nijmegen and Radboud University Nijmegen - Donders Institute for Brain, Cognition and Behaviour
Downloads 569 (100,130)

Abstract:

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neuroeconomics, neuromarketing, affect transfer, celebrity endorsement, medial orbital frontal cortex, persuasion

2.

Path Dependence in Risky Choice: Affective and Deliberative Processes in Brain and Behavior

Journal of Economic Behavior and Organization, Vol. 107 (Part B), pp. 566-581, November 2014
Number of pages: 40 Posted: 28 Jan 2014 Last Revised: 06 Dec 2014
Laurea University of Applied Sciences, Erasmus University Rotterdam (EUR), Vrije Universiteit Amsterdam, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Arizona and Erasmus Research Institute of Management (ERIM)
Downloads 325 (191,913)
Citation 2

Abstract:

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house money effect, break even effect, neuroeconomics, functional magnetic resonance imaging (fMRI), brain imaging, risky choice

3.

Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes

ERIM Report Series Reference No. ERS-2008-038-MKT
Number of pages: 45 Posted: 18 Jul 2008
Vasily Klucharev, A. Smidts and Guillén Fernandez
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus Research Institute of Management (ERIM) and affiliation not provided to SSRN
Downloads 320 (195,025)

Abstract:

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persuasion, expertise, memory encoding, attitude, social influence, celebrities, neuroeconomics

4.

Neural Mechanisms of the Postdecisional Spreading-of-Alternatives Effect: EEG Study

Higher School of Economics Research Paper No. WP BRP 50/PSY/2015
Number of pages: 20 Posted: 09 Dec 2015
National Research University Higher School of Economics (Moscow), National Research University Higher School of Economics (Moscow) - Centre for Cognition and Decision Making, National Research University Higher School of Economics (Moscow), National Research University Higher School of Economics (Moscow) and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 195 (319,072)

Abstract:

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cognitive dissonance, ERN, brain, spread of alternatives, Eriksen Flanker task

5.

Short-Term Plasticity in Auditory Cortical Circuit Evoked by Monetary Incentive Delay Task

Higher School of Economics Research Paper No. WP BRP 55/PSY/2015
Number of pages: 19 Posted: 22 Dec 2015
National Research University Higher School of Economics (Moscow), National Research University Higher School of Economics (Moscow), National Research University Higher School of Economics (Moscow) - Centre for Cognition and Decision Making and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 52 (789,713)

Abstract:

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expected value, auditory cortex, neuroplasticity, EEG, mismatch negativity, MMN, P300