Kowloon Tong
Hong Kong
City University of Hong Kong
mobile app, IT investment, abnormal returns, firm value, business value of IT, event study
livestreaming commerce, impulsive buying, SOR theory, streamers characteristics, promotion strategies, emotional arousal
Bring-Your-Own-Device (BYOD), information security policies, security training, cognitive elaboration, opt-in
Information and Communication Technologies
software trial version, functionality restriction, time restriction, field quasi-experiment