Vibhanshu Abhishek

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

Assistant Professor

Pittsburgh, PA 15213-3890

United States

SCHOLARLY PAPERS

15

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11,699

CITATIONS
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Top 11,170

in Total Papers Citations

48

Scholarly Papers (15)

1.

Media Exposure through the Funnel: A Model of Multi-Stage Attribution

Number of pages: 47 Posted: 08 Oct 2012 Last Revised: 18 Dec 2015
Vibhanshu Abhishek, Peter Fader and Kartik Hosanagar
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations & Information Management Department
Downloads 3,168 (3,262)
Citation 6

Abstract:

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Online ad attribution, multi-channel attribution, online advertising, display ads, search ads, HMM, purchase funnel

2.

Agency Selling or Reselling? Channel Structures in Electronic Retailing

Forthcoming, Management Science
Number of pages: 38 Posted: 01 Mar 2012 Last Revised: 05 Apr 2015
Vibhanshu Abhishek, Kinshuk Jerath and Z. John Zhang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Columbia University - Columbia Business School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 1,361 (13,338)
Citation 22

Abstract:

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multi-channel retailing, electronic commerce, distribution channel, cross-channel spillovers, agency model, retail competition, game theory

3.

Aggregation Bias in Sponsored Search Data: The Curse and The Cure

Marketing Science 34(1):59-77 (2015)
Number of pages: 44 Posted: 20 Oct 2009 Last Revised: 28 Jan 2015
Vibhanshu Abhishek, Kartik Hosanagar and Peter Fader
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department
Downloads 1,250 (15,207)
Citation 3

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e-commerce, sponsored search, online advertising, aggregation bias, econometrics, probabilistic modeling, consumer behavior, generalized second price auctions

4.

Business Models in the Sharing Economy: Manufacturing Durable Goods in the Presence of Peer-to-Peer Rental Markets

Number of pages: 42 Posted: 03 Jan 2017 Last Revised: 11 Apr 2019
Vibhanshu Abhishek, Jose Guajardo and Zhe Zhang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of California, Berkeley and Carnegie Mellon University - H. John Heinz III School of Information Systems and Managment
Downloads 1,206 (16,100)
Citation 10

Abstract:

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Business Models, Sharing Economy, Peer-To-Peer Marketplaces, Rentals, Manufacturing

5.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 928 (23,732)
Citation 3

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

6.

Optimal Bidding in Multi-Item Multi-Slot Sponsored Search Auctions

Operations Research 61(4): 855-873 (2013)
Number of pages: 47 Posted: 06 Feb 2012 Last Revised: 08 Dec 2013
Kartik Hosanagar and Vibhanshu Abhishek
University of Pennsylvania - Operations & Information Management Department and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 882 (25,588)
Citation 9

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Sponsored search, search engine marketing, bid optimization, stochastic optimization, stochastic modeling, optimal bidding

7.

Examining the Impact of Keyword Ambiguity on Search Advertising Performance: A Topic Model Approach

MIS Quarterly (Forthcoming)
Number of pages: 75 Posted: 04 Mar 2014 Last Revised: 10 May 2018
Jing Gong, Vibhanshu Abhishek and Beibei Li
Temple University - Department of Management Information Systems, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 623 (41,133)
Citation 4

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Sponsored search advertising, topic models, contextual ambiguity, machine learning, keyword selection

8.

Effect of Piracy on Adoption of Technological Innovation in the Entertainment Industry

Number of pages: 39 Posted: 19 Sep 2014 Last Revised: 15 May 2017
Vibhanshu Abhishek, Rahul Telang and Yi Zhang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 426 (66,544)

Abstract:

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Piracy, information goods, entertainment goods, multi-channel distribution, product differentiation

9.

The Impact of Mobile Channel Adoption on Customer Omni-Channel Banking Behavior

Number of pages: 41 Posted: 07 Feb 2017 Last Revised: 22 Mar 2017
Jun Liu, Vibhanshu Abhishek and Beibei Li
Agency for Science, Technology and Research, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 373 (77,824)
Citation 1

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channel complementarity and substitution, customer behavior, digital banking, econometric analysis, mobile channel, omni-channel banking services, retail banking, big data

10.

Multi-Channel Attribution: The Blind Spot of Online Advertising

Number of pages: 58 Posted: 28 Apr 2017
Vibhanshu Abhishek, Stylianos Despotakis and R. Ravi
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 348 (84,408)
Citation 4

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Attribution, Advertising, Shapley Value, Multi Touch, Game Theory, Marketing Funnel

11.

Effect of Sponsored Listings on Online Marketplaces: The Role of Information Asymmetry

Number of pages: 46 Posted: 04 Aug 2017 Last Revised: 11 Aug 2017
Siddhartha Sharma and Vibhanshu Abhishek
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 255 (118,203)
Citation 1

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E-commerce; Marketplace, Sponsored Search, Advertising, Product Heterogeneity, Platform, Externality, Information Asymmetry

12.

When the Bank Comes to You: Branch Network and Customer Omni-Channel Banking Behavior

Number of pages: 32 Posted: 11 Sep 2017
Vibhanshu Abhishek, Dan Geng, Beibei Li and Mi Zhou
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Singapore Management University - School of Information Systems, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 244 (123,612)
Citation 1

Abstract:

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branch network, online banking, omni-channel, propensity score matching, difference-in-differences

13.

Food for Thought: The Impact of m-Health Enabled Interventions on Eating Behavior

Number of pages: 47 Posted: 23 Feb 2016 Last Revised: 19 Apr 2016
Yi-Chin Kato-Lin, Vibhanshu Abhishek, Julie S. Downs and Rema Padman
Hofstra University - Frank G. Zarb School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University and School of Information Systems and Management, The H. John Heinz III College
Downloads 222 (135,753)
Citation 2

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mHealth, mobile app, healthy eating, behavioral change, engagement, randomized field experiment

14.

Strategic Timing and Dynamic Pricing In On-Demand Platforms

Number of pages: 71 Posted: 14 Jun 2018 Last Revised: 17 Mar 2019
Vibhanshu Abhishek, Mustafa Dogan and Alexandre Jacquillat
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University and Carnegie Mellon University
Downloads 217 (138,766)

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15.

Linking Clicks to Bricks: Spillover Benefits of Online Advertising

Number of pages: 38 Posted: 09 May 2018
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - Department of Statistics, Carnegie Mellon University - David A. Tepper School of Business and Adobe Systems, Inc.
Downloads 196 (152,727)

Abstract:

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online advertising, offline sales, email ads, doubly robust estimator, machine learning, causal inference