Vibhanshu Abhishek

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

Assistant Professor

Pittsburgh, PA 15213-3890

United States

  • Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

SCHOLARLY PAPERS

16

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15,045

SSRN CITATIONS
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SSRN RANKINGS

Top 14,375

in Total Papers Citations

50

CROSSREF CITATIONS

32

Scholarly Papers (16)

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1.

Media Exposure through the Funnel: A Model of Multi-Stage Attribution

Number of pages: 47 Posted: 08 Oct 2012 Last Revised: 18 Dec 2015
Vibhanshu Abhishek, Peter Fader and Kartik Hosanagar
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations & Information Management Department
Downloads 4,376 (2,654)
Citation 10

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Online ad attribution, multi-channel attribution, online advertising, display ads, search ads, HMM, purchase funnel

2.

Business Models in the Sharing Economy: Manufacturing Durable Goods in the Presence of Peer-to-Peer Rental Markets

Information Systems Research, forthcoming.
Number of pages: 52 Posted: 03 Jan 2017 Last Revised: 18 May 2021
Vibhanshu Abhishek, Jose Guajardo and Zhe Zhang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of California, Berkeley and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,895 (10,748)
Citation 22

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Business Models, Sharing Economy, Peer-To-Peer Marketplaces, Rentals, Manufacturing

3.

Agency Selling or Reselling? Channel Structures in Electronic Retailing

Forthcoming, Management Science
Number of pages: 38 Posted: 01 Mar 2012 Last Revised: 05 Apr 2015
Vibhanshu Abhishek, Kinshuk Jerath and Z. John Zhang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Columbia University - Columbia Business School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 1,493 (15,685)
Citation 26

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multi-channel retailing, electronic commerce, distribution channel, cross-channel spillovers, agency model, retail competition, game theory

4.

Aggregation Bias in Sponsored Search Data: The Curse and The Cure

Marketing Science 34(1):59-77 (2015)
Number of pages: 44 Posted: 20 Oct 2009 Last Revised: 28 Jan 2015
Vibhanshu Abhishek, Kartik Hosanagar and Peter Fader
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department
Downloads 1,285 (19,651)
Citation 5

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e-commerce, sponsored search, online advertising, aggregation bias, econometrics, probabilistic modeling, consumer behavior, generalized second price auctions

5.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan M. Fong, Donna L. Hoffman, Mandy Hu, Thomas Novak, William Rand and Yuchi Zhang
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 1,093 (25,062)
Citation 1

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

6.

Optimal Bidding in Multi-Item Multi-Slot Sponsored Search Auctions

Operations Research 61(4): 855-873 (2013)
Number of pages: 47 Posted: 06 Feb 2012 Last Revised: 08 Dec 2013
Kartik Hosanagar and Vibhanshu Abhishek
University of Pennsylvania - Operations & Information Management Department and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 922 (31,951)
Citation 9

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Sponsored search, search engine marketing, bid optimization, stochastic optimization, stochastic modeling, optimal bidding

7.

Examining the Impact of Keyword Ambiguity on Search Advertising Performance: A Topic Model Approach

MIS Quarterly (Forthcoming)
Number of pages: 75 Posted: 04 Mar 2014 Last Revised: 22 Jul 2020
Jing Gong, Vibhanshu Abhishek and Beibei Li
Lehigh University - College of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 766 (41,202)
Citation 5

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Sponsored search advertising, topic models, contextual ambiguity, machine learning, keyword selection

8.

The Impact of Mobile Channel Adoption on Customer Omni-Channel Banking Behavior

Number of pages: 41 Posted: 07 Feb 2017 Last Revised: 22 Mar 2017
Jun Liu, Vibhanshu Abhishek and Beibei Li
Agency for Science, Technology and Research, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 566 (61,199)
Citation 9

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channel complementarity and substitution, customer behavior, digital banking, econometric analysis, mobile channel, omni-channel banking services, retail banking, big data

9.

Multi-Channel Attribution: The Blind Spot of Online Advertising

Number of pages: 58 Posted: 28 Apr 2017
Vibhanshu Abhishek, Stylianos Despotakis and R. Ravi
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, City University of Hong Kong (CityU) - Department of Marketing and Carnegie Mellon University - David A. Tepper School of Business
Downloads 544 (64,321)
Citation 6

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Attribution, Advertising, Shapley Value, Multi Touch, Game Theory, Marketing Funnel

10.

Effect of Piracy on Adoption of Technological Innovation in the Entertainment Industry

Number of pages: 39 Posted: 19 Sep 2014 Last Revised: 15 May 2017
Vibhanshu Abhishek, Rahul Telang and Yi Zhang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 471 (76,877)

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Piracy, information goods, entertainment goods, multi-channel distribution, product differentiation

11.

Advertising on Online Marketplaces: Information Asymmetry and the Relevance of Sponsored Listings

Number of pages: 42 Posted: 04 Aug 2017 Last Revised: 17 Dec 2019
Vibhanshu Abhishek, Kinshuk Jerath and Siddhartha Sharma
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Columbia University - Columbia Business School and Kelley School of Business, Indiana University
Downloads 439 (83,547)
Citation 5

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E-commerce, Sponsored Search, Advertising, Product Heterogeneity, Platform, Asymmetric Information

12.

Strategic Timing and Dynamic Pricing for Online Resource Allocation

Number of pages: 85 Posted: 14 Jun 2018 Last Revised: 10 Apr 2020
Vibhanshu Abhishek, Mustafa Dogan and Alexandre Jacquillat
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, MIT Sloan School of Management and Carnegie Mellon University
Downloads 430 (85,618)
Citation 4

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Dynamic Mechanism Design, Dynamic Pricing, Strategic Timing, Online Platforms.

13.

When the Bank Comes to You: Branch Network and Customer Omni-Channel Banking Behavior

Number of pages: 46 Posted: 11 Sep 2017 Last Revised: 31 Jul 2019
Mi Zhou, Dan Geng, Vibhanshu Abhishek and Beibei Li
University of British Columbia (UBC) - Sauder School of Business, Singapore Management University - School of Information Systems, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 428 (86,092)
Citation 4

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Branch network, branch openings, branch closures, online banking, omni-channel, propensity score matching, difference-in-differences

14.

Food for Thought: The Impact of m-Health Enabled Interventions on Eating Behavior

Number of pages: 47 Posted: 23 Feb 2016 Last Revised: 19 Apr 2016
Yi-Chin Kato-Lin, Vibhanshu Abhishek, Julie S. Downs and Rema Padman
Hofstra University - Frank G. Zarb School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University and School of Information Systems and Management, The H. John Heinz III College
Downloads 275 (140,343)
Citation 4

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mHealth, mobile app, healthy eating, behavioral change, engagement, randomized field experiment

15.

Seller Incentives in Sponsored Product Listings on Online Marketplaces

Number of pages: 56 Posted: 18 Aug 2021 Last Revised: 24 Aug 2021
Mingyu Joo, Jiaqi Shi and Vibhanshu Abhishek
University of California, Riverside - School of Business, University of California, Irvine - University of California, Irvine, Paul Merage School of Business, Students and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 62 (433,966)

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Sponsored Listings, Online Marketplace, Field Experiment, Native Ads, Persuasion Knowledge

16.

Linking Clicks to Bricks: Spillover Benefits of Email Advertising on Offline Sales

Posted: 09 May 2018 Last Revised: 02 Nov 2020
Mi Zhou, Vibhanshu Abhishek, Edward Kennedy, Kannan Srinivasan and Ritwik Sinha
University of British Columbia (UBC) - Sauder School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - Department of Statistics, Carnegie Mellon University - David A. Tepper School of Business and Adobe Systems, Inc.

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online advertising, offline sales, email ads, doubly robust estimator, machine learning, causal inference