Vibhanshu Abhishek

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

Assistant Professor

Pittsburgh, PA 15213-3890

United States

SCHOLARLY PAPERS

15

DOWNLOADS
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12,550

SSRN CITATIONS
Rank 18,722

SSRN RANKINGS

Top 18,722

in Total Papers Citations

17

CROSSREF CITATIONS

28

Scholarly Papers (15)

1.

Media Exposure through the Funnel: A Model of Multi-Stage Attribution

Number of pages: 47 Posted: 08 Oct 2012 Last Revised: 18 Dec 2015
Vibhanshu Abhishek, Peter Fader and Kartik Hosanagar
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations & Information Management Department
Downloads 3,424 (3,066)
Citation 7

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Online ad attribution, multi-channel attribution, online advertising, display ads, search ads, HMM, purchase funnel

2.

Agency Selling or Reselling? Channel Structures in Electronic Retailing

Forthcoming, Management Science
Number of pages: 38 Posted: 01 Mar 2012 Last Revised: 05 Apr 2015
Vibhanshu Abhishek, Kinshuk Jerath and Z. John Zhang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Columbia University - Columbia Business School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 1,392 (13,721)
Citation 10

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multi-channel retailing, electronic commerce, distribution channel, cross-channel spillovers, agency model, retail competition, game theory

3.

Business Models in the Sharing Economy: Manufacturing Durable Goods in the Presence of Peer-to-Peer Rental Markets

Number of pages: 50 Posted: 03 Jan 2017 Last Revised: 12 Feb 2020
Vibhanshu Abhishek, Jose Guajardo and Zhe Zhang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of California, Berkeley and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,382 (13,883)
Citation 16

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Business Models, Sharing Economy, Peer-To-Peer Marketplaces, Rentals, Manufacturing

4.

Aggregation Bias in Sponsored Search Data: The Curse and The Cure

Marketing Science 34(1):59-77 (2015)
Number of pages: 44 Posted: 20 Oct 2009 Last Revised: 28 Jan 2015
Vibhanshu Abhishek, Kartik Hosanagar and Peter Fader
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department
Downloads 1,259 (16,036)
Citation 4

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e-commerce, sponsored search, online advertising, aggregation bias, econometrics, probabilistic modeling, consumer behavior, generalized second price auctions

5.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 974 (23,511)
Citation 1

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

6.

Optimal Bidding in Multi-Item Multi-Slot Sponsored Search Auctions

Operations Research 61(4): 855-873 (2013)
Number of pages: 47 Posted: 06 Feb 2012 Last Revised: 08 Dec 2013
Kartik Hosanagar and Vibhanshu Abhishek
University of Pennsylvania - Operations & Information Management Department and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 896 (26,565)
Citation 4

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Sponsored search, search engine marketing, bid optimization, stochastic optimization, stochastic modeling, optimal bidding

7.

Examining the Impact of Keyword Ambiguity on Search Advertising Performance: A Topic Model Approach

MIS Quarterly (Forthcoming)
Number of pages: 75 Posted: 04 Mar 2014 Last Revised: 10 May 2018
Jing Gong, Vibhanshu Abhishek and Beibei Li
Lehigh University - College of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 650 (41,224)
Citation 3

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Sponsored search advertising, topic models, contextual ambiguity, machine learning, keyword selection

8.

Effect of Piracy on Adoption of Technological Innovation in the Entertainment Industry

Number of pages: 39 Posted: 19 Sep 2014 Last Revised: 15 May 2017
Vibhanshu Abhishek, Rahul Telang and Yi Zhang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 438 (68,044)

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Piracy, information goods, entertainment goods, multi-channel distribution, product differentiation

9.

The Impact of Mobile Channel Adoption on Customer Omni-Channel Banking Behavior

Number of pages: 41 Posted: 07 Feb 2017 Last Revised: 22 Mar 2017
Jun Liu, Vibhanshu Abhishek and Beibei Li
Agency for Science, Technology and Research, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 417 (72,478)
Citation 6

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channel complementarity and substitution, customer behavior, digital banking, econometric analysis, mobile channel, omni-channel banking services, retail banking, big data

10.

Multi-Channel Attribution: The Blind Spot of Online Advertising

Number of pages: 58 Posted: 28 Apr 2017
Vibhanshu Abhishek, Stylianos Despotakis and R. Ravi
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, City University of Hong Kong (CityUHK) - Department of Marketing and Carnegie Mellon University - David A. Tepper School of Business
Downloads 386 (79,030)
Citation 5

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Attribution, Advertising, Shapley Value, Multi Touch, Game Theory, Marketing Funnel

11.

When the Bank Comes to You: Branch Network and Customer Omni-Channel Banking Behavior

Number of pages: 46 Posted: 11 Sep 2017 Last Revised: 31 Jul 2019
Mi Zhou, Dan Geng, Vibhanshu Abhishek and Beibei Li
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Singapore Management University - School of Information Systems, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 311 (101,008)
Citation 1

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Branch network, branch openings, branch closures, online banking, omni-channel, propensity score matching, difference-in-differences

12.

Advertising on Online Marketplaces: Information Asymmetry and the Relevance of Sponsored Listings

Number of pages: 42 Posted: 04 Aug 2017 Last Revised: 17 Dec 2019
Vibhanshu Abhishek, Kinshuk Jerath and Siddhartha Sharma
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Columbia University - Columbia Business School and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 299 (105,448)
Citation 1

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E-commerce, Sponsored Search, Advertising, Product Heterogeneity, Platform, Asymmetric Information

13.

Strategic Timing and Dynamic Pricing In On-Demand Platforms

Number of pages: 71 Posted: 14 Jun 2018 Last Revised: 17 Mar 2019
Vibhanshu Abhishek, Mustafa Dogan and Alexandre Jacquillat
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, MIT Sloan School of Management and Carnegie Mellon University
Downloads 261 (121,779)
Citation 2

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14.

Linking Clicks to Bricks: Spillover Benefits of Online Advertising

Number of pages: 38 Posted: 09 May 2018
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - Department of Statistics, Carnegie Mellon University - David A. Tepper School of Business and Adobe Systems, Inc.
Downloads 236 (134,950)
Citation 1

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online advertising, offline sales, email ads, doubly robust estimator, machine learning, causal inference

15.

Food for Thought: The Impact of m-Health Enabled Interventions on Eating Behavior

Number of pages: 47 Posted: 23 Feb 2016 Last Revised: 19 Apr 2016
Yi-Chin Kato-Lin, Vibhanshu Abhishek, Julie S. Downs and Rema Padman
Hofstra University - Frank G. Zarb School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University and School of Information Systems and Management, The H. John Heinz III College
Downloads 225 (141,320)
Citation 4

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mHealth, mobile app, healthy eating, behavioral change, engagement, randomized field experiment