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Vibhanshu Abhishek

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

Assistant Professor

Pittsburgh, PA 15213-3890

United States

  • Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

SCHOLARLY PAPERS

11

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Rank 4,852

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Top 4,852

in Total Papers Downloads

7,024

CITATIONS

2

Scholarly Papers (11)

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1.

Aggregation Bias in Sponsored Search Data: The Curse and The Cure

Marketing Science 34(1):59-77 (2015)
Number of pages: 44 Posted: 20 Oct 2009 Last Revised: 28 Jan 2015
Vibhanshu Abhishek, Kartik Hosanagar and Peter Fader
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department
Downloads 953 (13,819)
Citation 1

Abstract:

e-commerce, sponsored search, online advertising, aggregation bias, econometrics, probabilistic modeling, consumer behavior, generalized second price auctions

2.

Media Exposure through the Funnel: A Model of Multi-Stage Attribution

Number of pages: 47 Posted: 08 Oct 2012 Last Revised: 18 Dec 2015
Vibhanshu Abhishek, Peter Fader and Kartik Hosanagar
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations & Information Management Department
Downloads 867 (5,610)

Abstract:

Online ad attribution, multi-channel attribution, online advertising, display ads, search ads, HMM, purchase funnel

3.

Agency Selling or Reselling? Channel Structures in Electronic Retailing

Forthcoming, Management Science
Number of pages: 38 Posted: 01 Mar 2012 Last Revised: 05 Apr 2015
Vibhanshu Abhishek, Kinshuk Jerath and Z. John Zhang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Columbia University - Columbia Business School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 827 (13,208)

Abstract:

multi-channel retailing, electronic commerce, distribution channel, cross-channel spillovers, agency model, retail competition, game theory

4.

Optimal Bidding in Multi-Item Multi-Slot Sponsored Search Auctions

Operations Research 61(4): 855-873 (2013)
Number of pages: 47 Posted: 06 Feb 2012 Last Revised: 08 Dec 2013
Kartik Hosanagar and Vibhanshu Abhishek
University of Pennsylvania - Operations & Information Management Department and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 590 (23,629)
Citation 1

Abstract:

Sponsored search, search engine marketing, bid optimization, stochastic optimization, stochastic modeling, optimal bidding

5.

Examining the Impact of Contextual Ambiguity on Search Advertising Keyword Performance: A Topic Model Approach

Number of pages: 68 Posted: 04 Mar 2014 Last Revised: 28 Jul 2016
Jing Gong, Vibhanshu Abhishek and Beibei Li
Temple University - Department of Management Information Systems, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 185 (62,891)

Abstract:

Sponsored search advertising, topic models, contextual ambiguity, machine learning, keyword selection

6.

Effect of Piracy on Adoption of Technological Innovation in the Entertainment Industry

Number of pages: 39 Posted: 19 Sep 2014 Last Revised: 15 May 2017
Vibhanshu Abhishek, Rahul Telang and Yi Zhang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 166 (70,661)

Abstract:

Piracy, information goods, entertainment goods, multi-channel distribution, product differentiation

7.

Multi-Channel Attribution: The Blind Spot of Online Advertising

Number of pages: 58 Posted: 28 Apr 2017
Vibhanshu Abhishek, Stylianos Despotakis and R. Ravi
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 0 (285,312)

Abstract:

Attribution, Advertising, Shapley Value, Multi Touch, Game Theory, Marketing Funnel

8.

The Impact of Mobile Channel Adoption on Customer Omni-Channel Banking Behavior

Number of pages: 41 Posted: 07 Feb 2017 Last Revised: 22 Mar 2017
Jun Liu, Vibhanshu Abhishek and Beibei Li
Agency for Science, Technology and Research, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 0 (180,318)

Abstract:

channel complementarity and substitution, customer behavior, digital banking, econometric analysis, mobile channel, omni-channel banking services, retail banking, big data

9.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan M. Fong, Donna L. Hoffman, Mandy Hu, Thomas P Novak, William Rand and Yuchi Zhang
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 0 (52,213)

Abstract:

Connected Consumers, IoT, Mobile, Smart Cities, Big Data

10.

Business Models in the Sharing Economy: Manufacturing Durable Goods in the Presence of Peer-To-Peer Rental Markets

Number of pages: 54 Posted: 03 Jan 2017
Vibhanshu Abhishek, Jose A Guajardo and Zhe Zhang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of California, Berkeley and Carnegie Mellon University - H. John Heinz III School of Information Systems and Managment
Downloads 0 (63,097)

Abstract:

Business Models, Sharing Economy, Peer-To-Peer Marketplaces, Rentals

11.

Food for Thought: The Impact of m-Health Enabled Interventions on Eating Behavior

Number of pages: 47 Posted: 23 Feb 2016 Last Revised: 19 Apr 2016
Yi-Chin Kato-Lin, Vibhanshu Abhishek, Julie S. Downs and Rema Padman
Hofstra University - Frank G. Zarb School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University and School of Information Systems and Management, The H. John Heinz III College
Downloads 0 (156,214)

Abstract:

mHealth, mobile app, healthy eating, behavioral change, engagement, randomized field experiment

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