Vibhanshu Abhishek

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

Assistant Professor

Pittsburgh, PA 15213-3890

United States

  • Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

SCHOLARLY PAPERS

15

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CITATIONS

2

Scholarly Papers (15)

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1.

Media Exposure through the Funnel: A Model of Multi-Stage Attribution

Number of pages: 47 Posted: 08 Oct 2012 Last Revised: 18 Dec 2015
Vibhanshu Abhishek, Peter Fader and Kartik Hosanagar
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Operations & Information Management Department
Downloads 2,871 (3,615)

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Online ad attribution, multi-channel attribution, online advertising, display ads, search ads, HMM, purchase funnel

2.

Agency Selling or Reselling? Channel Structures in Electronic Retailing

Forthcoming, Management Science
Number of pages: 38 Posted: 01 Mar 2012 Last Revised: 05 Apr 2015
Vibhanshu Abhishek, Kinshuk Jerath and Z. John Zhang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Columbia University - Columbia Business School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 1,321 (13,207)

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multi-channel retailing, electronic commerce, distribution channel, cross-channel spillovers, agency model, retail competition, game theory

3.

Aggregation Bias in Sponsored Search Data: The Curse and The Cure

Marketing Science 34(1):59-77 (2015)
Number of pages: 44 Posted: 20 Oct 2009 Last Revised: 28 Jan 2015
Vibhanshu Abhishek, Kartik Hosanagar and Peter Fader
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - Marketing Department
Downloads 1,233 (14,652)
Citation 1

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e-commerce, sponsored search, online advertising, aggregation bias, econometrics, probabilistic modeling, consumer behavior, generalized second price auctions

4.

Business Models in the Sharing Economy: Manufacturing Durable Goods in the Presence of Peer-to-Peer Rental Markets

Number of pages: 43 Posted: 03 Jan 2017 Last Revised: 21 Oct 2018
Vibhanshu Abhishek, Jose Guajardo and Zhe Zhang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of California, Berkeley and Carnegie Mellon University - H. John Heinz III School of Information Systems and Managment
Downloads 1,038 (18,996)

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Business Models, Sharing Economy, Peer-To-Peer Marketplaces, Rentals, Manufacturing

5.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan M. Fong, Donna L. Hoffman, Mandy Hu, Thomas Novak, William Rand and Yuchi Zhang
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 881 (24,276)

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

6.

Optimal Bidding in Multi-Item Multi-Slot Sponsored Search Auctions

Operations Research 61(4): 855-873 (2013)
Number of pages: 47 Posted: 06 Feb 2012 Last Revised: 08 Dec 2013
Kartik Hosanagar and Vibhanshu Abhishek
University of Pennsylvania - Operations & Information Management Department and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 868 (24,761)
Citation 1

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Sponsored search, search engine marketing, bid optimization, stochastic optimization, stochastic modeling, optimal bidding

7.

Examining the Impact of Keyword Ambiguity on Search Advertising Performance: A Topic Model Approach

MIS Quarterly (Forthcoming)
Number of pages: 75 Posted: 04 Mar 2014 Last Revised: 10 May 2018
Jing Gong, Vibhanshu Abhishek and Beibei Li
Temple University - Department of Management Information Systems, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 577 (43,223)

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Sponsored search advertising, topic models, contextual ambiguity, machine learning, keyword selection

8.

Effect of Piracy on Adoption of Technological Innovation in the Entertainment Industry

Number of pages: 39 Posted: 19 Sep 2014 Last Revised: 15 May 2017
Vibhanshu Abhishek, Rahul Telang and Yi Zhang
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 413 (65,630)

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Piracy, information goods, entertainment goods, multi-channel distribution, product differentiation

9.

The Impact of Mobile Channel Adoption on Customer Omni-Channel Banking Behavior

Number of pages: 41 Posted: 07 Feb 2017 Last Revised: 22 Mar 2017
Jun Liu, Vibhanshu Abhishek and Beibei Li
Agency for Science, Technology and Research, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 328 (86,124)

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channel complementarity and substitution, customer behavior, digital banking, econometric analysis, mobile channel, omni-channel banking services, retail banking, big data

10.

Multi-Channel Attribution: The Blind Spot of Online Advertising

Number of pages: 58 Posted: 28 Apr 2017
Vibhanshu Abhishek, Stylianos Despotakis and R. Ravi
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 302 (94,452)

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Attribution, Advertising, Shapley Value, Multi Touch, Game Theory, Marketing Funnel

11.

Effect of Sponsored Listings on Online Marketplaces: The Role of Information Asymmetry

Number of pages: 46 Posted: 04 Aug 2017 Last Revised: 11 Aug 2017
Siddhartha Sharma and Vibhanshu Abhishek
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 220 (130,662)

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E-commerce; Marketplace, Sponsored Search, Advertising, Product Heterogeneity, Platform, Externality, Information Asymmetry

12.

Food for Thought: The Impact of m-Health Enabled Interventions on Eating Behavior

Number of pages: 47 Posted: 23 Feb 2016 Last Revised: 19 Apr 2016
Yi-Chin Kato-Lin, Vibhanshu Abhishek, Julie S. Downs and Rema Padman
Hofstra University - Frank G. Zarb School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University and School of Information Systems and Management, The H. John Heinz III College
Downloads 210 (136,483)

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mHealth, mobile app, healthy eating, behavioral change, engagement, randomized field experiment

13.

When the Bank Comes to You: Branch Network and Customer Omni-Channel Banking Behavior

Number of pages: 32 Posted: 11 Sep 2017
Vibhanshu Abhishek, Dan Geng, Beibei Li and Mi Zhou
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Singapore Management University - School of Information Systems, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 175 (161,484)

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branch network, online banking, omni-channel, propensity score matching, difference-in-differences

14.

Strategic Timing and Pricing In On-Demand Platforms

Number of pages: 58 Posted: 14 Jun 2018 Last Revised: 18 Jul 2018
Vibhanshu Abhishek, Mustafa Dogan and Alexandre Jacquillat
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University and Carnegie Mellon University
Downloads 146 (189,442)

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15.

Linking Clicks to Bricks: Spillover Benefits of Online Advertising

Number of pages: 38 Posted: 09 May 2018
Mi Zhou, Vibhanshu Abhishek, Edward Kennedy, Kannan Srinivasan and Ritwik Sinha
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Carnegie Mellon University - Department of Statistics, Carnegie Mellon University - David A. Tepper School of Business and Adobe Systems, Inc.
Downloads 118 (223,989)

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online advertising, offline sales, email ads, doubly robust estimator, machine learning, causal inference