Tanja Stepanchuk

Independent

SCHOLARLY PAPERS

2

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129

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1

CROSSREF CITATIONS

4

Scholarly Papers (2)

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1.

An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing

International Journal of Research in Marketing, Forthcoming
Number of pages: 41 Posted: 19 Jul 2011 Last Revised: 19 Jun 2014
Nadia Abou Nabout, Bernd Skiera, Tanja Stepanchuk and Eva Charlotte Gerstmeier
WU Vienna, Goethe University Frankfurt, Independent and affiliation not provided to SSRN
Downloads 129 (252,157)
Citation 1

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electronic commerce, internet marketing, advertising, search engine marketing, agency compensation

2.

Optimization and Analysis of the Profitability of Tariff Structures with Two-Part Tariffs

European Journal of Operational Research, Vol. 206, Issue 3, 691-701
Posted: 06 Aug 2014 Last Revised: 07 Aug 2014
Christian Schlereth, Tanja Stepanchuk and Bernd Skiera
WHU - Otto Beisheim School of Management, Independent and Goethe University Frankfurt

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Marketing, Pricing, Two-part tariffs, Mixed integer nonlinear programming