Pierre Chandon

INSEAD

Boulevard de Constance

77305 Fontainebleau Cedex

France

SCHOLARLY PAPERS

26

DOWNLOADS
Rank 5,065

SSRN RANKINGS

Top 5,065

in Total Papers Downloads

8,447

SSRN CITATIONS
Rank 4,125

SSRN RANKINGS

Top 4,125

in Total Papers Citations

36

CROSSREF CITATIONS

229

Scholarly Papers (26)

1.

Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data

INSEAD Business School Research Paper No. 2007/22/MKT/ACGRD
Number of pages: 46 Posted: 24 Nov 2007
INSEAD, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and Perception Research Services
Downloads 2,099 (6,916)
Citation 16

Abstract:

Loading...

2.

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

INSEAD Working Paper No. 2009/24/MKT/ACGRD
Number of pages: 49 Posted: 21 May 2009 Last Revised: 04 Apr 2012
INSEAD, University of Pennsylvania - Marketing Department, Perception Research Services and University of Pennsylvania - Marketing Department
Downloads 1,419 (13,179)
Citation 3

Abstract:

Loading...

3.

Is Food Marketing Making Us Fat? A Multi-Disciplinary Review

Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre
Number of pages: 74 Posted: 31 May 2011 Last Revised: 30 Apr 2017
Pierre Chandon and Brian Wansink
INSEAD and Cornell University
Downloads 1,058 (20,573)
Citation 2

Abstract:

Loading...

obesity, nutrition, food, marketing, advertising, pricing, packaging, labeling, calorie

Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Marketing Science (forthcoming)
Number of pages: 54 Posted: 21 Dec 2017 Last Revised: 03 Jan 2019
Romain Cadario and Pierre Chandon
Boston University - Questrom School of Business and INSEAD
Downloads 900 (25,682)
Citation 1

Abstract:

Loading...

Meta-analysis, Health, Food, Field Experiment, Nudge, Choice Architecture

Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Marketing Science (forthcoming)
Number of pages: 54 Posted: 21 Dec 2017
Romain Cadario and Pierre Chandon
Boston University - Questrom School of Business and INSEAD
Downloads 77 (324,981)
Citation 5

Abstract:

Loading...

Meta-analysis, Health, Food, Field Experiment, Nudge, Choice Architecture

5.

How Package Design and Packaged-Based Marketing Claims Lead to Overeating

INSEAD Working Paper No. 2012/61/MKT
Number of pages: 41 Posted: 13 Jun 2012
Pierre Chandon
INSEAD
Downloads 747 (33,825)
Citation 4

Abstract:

Loading...

6.

Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating

Wansink, Brian and Pierre Chandon (2014), "Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating," Journal of Consumer Psychology, 24:413-431., INSEAD Working Paper No. 2014/26/MKT
Number of pages: 57 Posted: 14 Jan 2014 Last Revised: 29 Apr 2017
Brian Wansink and Pierre Chandon
Cornell University and INSEAD
Downloads 411 (72,942)
Citation 3

Abstract:

Loading...

Marketing, Food, Nutrition, Obesity, Packaging, Psychology eating

7.

Does Food Marketing Need to Make Us Fat? A Review and Solutions

Chandon, Pierre and Brian Wansink (2012), “Does Food Marketing Need to Make Us Fat? A Review and Solutions,” Nutrition Reviews, 70:10 (October), 571-593.
Number of pages: 56 Posted: 04 Sep 2012 Last Revised: 30 Apr 2017
Pierre Chandon and Brian Wansink
INSEAD and Cornell University
Downloads 303 (102,973)
Citation 1

Abstract:

Loading...

obesity, nutrition, food, marketing, advertising, pricing, packaging, labeling, calorie

8.

Can 'Low Fat' Nutrition Labels Lead to Obesity?

Journal of Marketing Research 43.4 (2006): 605-617
Number of pages: 14 Posted: 01 Aug 2014
Brian Wansink and Pierre Chandon
Cornell University and INSEAD
Downloads 244 (129,432)
Citation 4

Abstract:

Loading...

9.
Downloads 238 (132,670)

Abstract:

Loading...

Packaging, Size Choice, Food, Visual Biases, Estimation, Psychophysics

10.

A Benefit Congruency Framework of Sales Promotion Effectiveness

Journal of Marketing 64.4 (2000): 65-81
Number of pages: 17 Posted: 02 Aug 2014
Pierre Chandon, Brian Wansink and Gilles Laurent
INSEAD, Cornell University and HEC Paris (Groupe HEC)
Downloads 180 (172,517)
Citation 6

Abstract:

Loading...

11.

Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes

Forthcoming, Journal of Marketing Behavior, INSEAD Working Paper No. 2015/05/MKT
Number of pages: 44 Posted: 05 Sep 2014 Last Revised: 28 Jan 2015
Bhavya Mohan, Pierre Chandon and Jason Riis
University of San Francisco, INSEAD and University of Pennsylvania - The Wharton School
Downloads 129 (227,666)
Citation 1

Abstract:

Loading...

Number Cognition, Numeracy, Bonus Packs, Price Discounts, Unit Prices

12.

Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption Among Bottom-Tier Consumers

INSEAD Working Paper No. 2010/85/MKT
Number of pages: 47 Posted: 03 Nov 2010
Nailya Ordabayeva and Pierre Chandon
Boston College and INSEAD
Downloads 107 (260,959)
Citation 3

Abstract:

Loading...

Status, Conspicuous Consumption, Equality, Social Comparison, Symbolic Products

The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions

Journal of Consumer Research 34.3 (2007): 301-314
Number of pages: 14 Posted: 02 Aug 2014
Pierre Chandon and Brian Wansink
INSEAD and Cornell University
Downloads 73 (335,259)

Abstract:

Loading...

The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions

Journal of Consumer Research, Vol. 34, No. 3, p. 301, 2007
Number of pages: 14 Posted: 01 Aug 2014
Pierre Chandon and Brian Wansink
INSEAD and Cornell University
Downloads 16 (583,483)
Citation 1

Abstract:

Loading...

14.

When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms

Journal of Consumer Research, Forthcoming, INSEAD Business School Research Paper No. 2011/10/MKT
Number of pages: 36 Posted: 17 Oct 2007 Last Revised: 10 Feb 2012
INSEAD, University of Arkansas, New York University (NYU) - Department of Marketing, University of California, Irvine and Washington State University
Downloads 78 (319,324)

Abstract:

Loading...

15.

Does Red Bull Give Wings to Vodka? Placebo Effects of Marketing Labels on Perceived Intoxication and Risky Attitudes and Behaviors

Forthcoming, Journal of Consumer Psychology
Number of pages: 28 Posted: 28 Mar 2017
Yann Cornil, Pierre Chandon and Aradhna Krishna
University of British Columbia (UBC) - Division of Marketing, INSEAD and University of Michigan, Stephen M. Ross School of Business
Downloads 75 (326,646)

Abstract:

Loading...

Marketing, Expectations, Placebo Effects, Alcohol, Energy Drink, Public Health, Sensory Marketing

16.

The Accuracy of Less: Natural Bounds Explain Why Quantity Decreases Are Estimated More Accurately Than Quantity Increases

Journal of Experimental Psychology: General, Forthcoming, INSEAD Working Paper No. 2016/89/MKT
Number of pages: 59 Posted: 28 Nov 2016 Last Revised: 10 Jan 2017
Pierre Chandon and Nailya Ordabayeva
INSEAD and Boston College
Downloads 62 (361,871)

Abstract:

Loading...

Estimation, Psychophysics, Food, Marketing, Packaging, Perception, Psychology

17.

Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher

Wansink, Brian and Pierre Chandon (2014), "Slim by Design or by Willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher,” Journal of Consumer Psychology, 24:446-451., INSEAD Working Paper No. 2014/28/MKT
Number of pages: 18 Posted: 09 Apr 2014 Last Revised: 29 Apr 2017
Brian Wansink and Pierre Chandon
Cornell University and INSEAD
Downloads 58 (373,935)

Abstract:

Loading...

marketing, nutrition, eating, food

18.

Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Fast-Food Meal Size Estimation

Journal of Marketing Research 44.1 (2007): 84-99
Number of pages: 16 Posted: 01 Aug 2014
Pierre Chandon and Brian Wansink
INSEAD and Cornell University
Downloads 54 (386,886)
Citation 1

Abstract:

Loading...

Healthy Through Presence or Absence, Nature or Science? A Framework for Understanding Front-of-Package Food Claims

INSEAD Working Paper
Number of pages: 58 Posted: 14 Aug 2018
Quentin André, Pierre Chandon and Kelly Haws
Erasmus University, Rotterdam School of Management, INSEAD and Vanderbilt University - Marketing
Downloads 36 (464,926)

Abstract:

Loading...

food, marketing, labeling, health, naturalness, packaging, front-of-package claims

Healthy Through Presence or Absence, Nature or Science? A Framework for Understanding Front-of-Package Food Claims

INSEAD Working Paper No. 2018/33/MKT
Number of pages: 57 Posted: 21 Aug 2018
Quentin André, Pierre Chandon and Kelly Haws
Erasmus University, Rotterdam School of Management, INSEAD and Vanderbilt University - Marketing
Downloads 6 (655,107)

Abstract:

Loading...

Labeling, Health, Food, Naturalness, Packaging, Front-of-package Claims

20.

A Congruency Framework of Sales Promotion Effectiveness

Journal of Marketing 64.4 (2000): 65-81
Number of pages: 17 Posted: 02 Aug 2014
Pierre Chandon, Brian Wansink and Gilles Laurent
INSEAD, Cornell University and HEC Paris (Groupe HEC)
Downloads 27 (497,493)

Abstract:

Loading...

21.

When are Stockpiled Products Consumed Faster? A Convenience-Salience Framework of Postpurchase Consumption Incidence and Quantity

Chandon, Pierre, and Brian Wansink. "When are stockpiled products consumed faster? A convenience–salience framework of postpurchase consumption incidence and quantity." Journal of Marketing Research 39.3 (2002): 321-335.
Number of pages: 15 Posted: 02 Aug 2014
Pierre Chandon and Brian Wansink
INSEAD and Cornell University
Downloads 25 (508,616)
Citation 4

Abstract:

Loading...

22.

Internal and External Cues of Meal Cessation: The French Paradox Redux?

Obesity 15.12 (2007): 2920-2924
Number of pages: 5 Posted: 01 Aug 2014
Brian Wansink, Collin R. Payne and Pierre Chandon
Cornell University, Cornell University and INSEAD
Downloads 17 (556,355)
Citation 1

Abstract:

Loading...

disordered eating, environmental factors, psychosocial behavior, sociology, hunger

23.

Effectiveness or Consumer Acceptance? Tradeoffs in Selecting Healthy Eating Nudges

Food Policy, Forthcoming
Number of pages: 21 Posted: 22 Apr 2019
Romain Cadario and Pierre Chandon
Boston University - Questrom School of Business and INSEAD
Downloads 8 (614,199)

Abstract:

Loading...

24.

Can Low-Fat Nutrition Labels Lead to Obesity?

Journal of Marketing Research 43.4 (2006): 605-617
Posted: 02 Aug 2014
Pierre Chandon and Brian Wansink
INSEAD and Cornell University

Abstract:

Loading...

25.

How Biased Household Inventory Estimates Distort Shopping and Storage Decisions

Journal of Marketing 70.4 (2006): 118-135
Posted: 01 Aug 2014
Pierre Chandon and Brian Wansink
INSEAD and Cornell University

Abstract:

Loading...

26.

L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

Posted: 14 Jan 2014
Haiyang Yang and Pierre Chandon
Johns Hopkins University - Carey Business School and INSEAD

Abstract:

Loading...

China, marketing, brand, luxury, cosmetic, distribution, advertising, international business