Rex Yuxing Du

University of Houston - C.T. Bauer College of Business

Houston, TX 77204-6021

United States

SCHOLARLY PAPERS

10

DOWNLOADS

541

SSRN CITATIONS
Rank 17,589

SSRN RANKINGS

Top 17,589

in Total Papers Citations

6

CROSSREF CITATIONS

48

Scholarly Papers (10)

1.

Advertising and Brand Attitudes: Evidence from 575 Brands Over Five Years

Number of pages: 55 Posted: 19 Apr 2018 Last Revised: 24 Sep 2018
Rex Yuxing Du, Mingyu Joo and Kenneth C. Wilbur
University of Houston - C.T. Bauer College of Business, University of California, Riverside - School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 182 (179,806)
Citation 2

Abstract:

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Advertising, Brand Attitude, Brand Tracking Metrics, Media Mix Models

2.

Quantitative Trendspotting

Journal of Marketing Research, Vol. XLIX (August 2012), 514–536
Number of pages: 23 Posted: 07 Feb 2014 Last Revised: 12 Feb 2014
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Downloads 84 (320,532)
Citation 1

Abstract:

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marketing intelligence, market sensing, quantitative trendspotting, online searches, factor analysis, multivariate time-series analysis, common trends

3.

Size and Share of Customer Wallet

Journal of Marketing, Vol. 71 (April 2007), 94-113
Number of pages: 22 Posted: 12 Feb 2014
Rex Yuxing Du, Wagner A. Kamakura and Carl F. Mela
University of Houston - C.T. Bauer College of Business, Rice University and Duke University - Fuqua School of Business
Downloads 65 (370,193)
Citation 2

Abstract:

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4.

Improving the Statistical Performance of Tracking Studies Based on Repeated Cross-Sections with Primary Dynamic Factor Analysis

Du, Rex and Wagner A Kamakura (2015) "Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis," International Journal of Research in Marketing, Forthcoming.
Number of pages: 19 Posted: 19 Dec 2014
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Downloads 53 (408,684)

Abstract:

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Tracking study, Repeated cross-sectional surveys, state-space model, dynamic factor analysis

5.

Measuring Contagion in the Diffusion of Consumer Packaged Goods

Journal of Marketing Research, 2011
Number of pages: 20 Posted: 09 Feb 2014 Last Revised: 11 Feb 2014
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Downloads 46 (434,236)

Abstract:

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consumer packaged goods, diffusion model, contagion, new product launch, temporal heterogeneity, spatial heterogeneity

6.

Improving the Performance of Tracking Studies

Number of pages: 51 Posted: 29 Sep 2013
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Downloads 33 (489,809)

Abstract:

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7.

Household Life Cycles and Lifestyles in the United States

Kamakura, Wagner A., Household Life Cycles and Lifestyles in The United States, Journal of Marketing Research, Vol. XLIII (February 2006), 121-132
Number of pages: 13 Posted: 12 Feb 2014
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Downloads 31 (499,562)

Abstract:

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8.

How Economic Contractions and Expansions Affect Expenditure Patterns

Kamakura, Wagner A., How Economic Contractions and Expansions Affect Expenditure Patterns, Journal of Consumer Research, Vol. 39, No. 2 (August 2012), pp. 229-247
Number of pages: 20 Posted: 07 Feb 2014 Last Revised: 11 Feb 2014
Wagner A. Kamakura and Rex Yuxing Du
Rice University and University of Houston - C.T. Bauer College of Business
Downloads 31 (499,562)
Citation 1

Abstract:

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9.

Where Did All that Money Go? Understanding How Consumers Allocate Their Consumption Budget

Journal of Marketing, Vol. 72 (November 2008), 109-131
Number of pages: 24 Posted: 09 Feb 2014
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Downloads 16 (588,918)
Citation 2

Abstract:

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consumer expenditures,demand system,consumption,household budget allocation

10.

Immediate Responses of Online Brand Search and Price Search to TV Ads

Journal of Marketing, Forthcoming
Posted: 19 Sep 2017 Last Revised: 18 Apr 2019
Rex Yuxing Du, Linli Xu and Kenneth C. Wilbur
University of Houston - C.T. Bauer College of Business, University of Minnesota - Twin Cities - Carlson School of Management and University of California, San Diego (UCSD) - Rady School of Management

Abstract:

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TV, Advertising, Attribution, Digital, Programmatic, Brand, Price, Search

Other Papers (1)

Total Downloads: 13
1.

Appendix for: A 'Meta-Analysis' of Multibrand Multioutlet Channel Systems

Number of pages: 2 Posted: 10 Mar 2013
Syracuse University, Duke University - Fuqua School of Business, Korea University Business School (KUBS) and University of Houston - C.T. Bauer College of Business
Downloads 13

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