Rex Yuxing Du

University of Houston - C.T. Bauer College of Business

Houston, TX 77204-6021

United States

SCHOLARLY PAPERS

9

DOWNLOADS

294

CITATIONS
Rank 20,201

SSRN RANKINGS

Top 20,201

in Total Papers Citations

15

Scholarly Papers (9)

1.

Quantitative Trendspotting

Journal of Marketing Research, Vol. XLIX (August 2012), 514–536,
Number of pages: 23 Posted: 07 Feb 2014 Last Revised: 12 Feb 2014
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Downloads 33 (330,140)
Citation 1

Abstract:

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marketing intelligence, market sensing, quantitative trendspotting, online searches, factor analysis, multivariate time-series analysis, common trends

2.

Size and Share of Customer Wallet

Journal of Marketing, Vol. 71 (April 2007), 94-113
Number of pages: 22 Posted: 12 Feb 2014
Rex Yuxing Du, Wagner A. Kamakura and Carl F. Mela
University of Houston - C.T. Bauer College of Business, Rice University and Duke University - Fuqua School of Business
Downloads 32 (367,945)
Citation 5

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3.

Improving the Statistical Performance of Tracking Studies Based on Repeated Cross-Sections with Primary Dynamic Factor Analysis

Du, Rex and Wagner A Kamakura (2015) "Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis," International Journal of Research in Marketing, Forthcoming.
Number of pages: 19 Posted: 19 Dec 2014
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Downloads 26 (345,163)

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Tracking study, Repeated cross-sectional surveys, state-space model, dynamic factor analysis

4.

How Economic Contractions and Expansions Affect Expenditure Patterns

Kamakura, Wagner A., How Economic Contractions and Expansions Affect Expenditure Patterns, Journal of Consumer Research, Vol. 39, No. 2 (August 2012), pp. 229-247
Number of pages: 20 Posted: 07 Feb 2014 Last Revised: 11 Feb 2014
Wagner A. Kamakura and Rex Yuxing Du
Rice University and University of Houston - C.T. Bauer College of Business
Downloads 26 (410,533)

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5.

Improving the Performance of Tracking Studies

Number of pages: 51 Posted: 29 Sep 2013
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Downloads 20 (406,172)

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6.

Household Life Cycles and Lifestyles in the United States

Kamakura, Wagner A., Household Life Cycles and Lifestyles in The United States, Journal of Marketing Research, Vol. XLIII (February 2006), 121-132
Number of pages: 13 Posted: 12 Feb 2014
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Downloads 19 (415,050)
Citation 6

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7.

Measuring Contagion in the Diffusion of Consumer Packaged Goods

Journal of Marketing Research, 2011
Number of pages: 20 Posted: 09 Feb 2014 Last Revised: 11 Feb 2014
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Downloads 16 (386,032)
Citation 1

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consumer packaged goods, diffusion model, contagion, new product launch, temporal heterogeneity, spatial heterogeneity

8.

Where Did All that Money Go? Understanding How Consumers Allocate Their Consumption Budget

Journal of Marketing, Vol. 72 (November 2008), 109-131
Number of pages: 24 Posted: 09 Feb 2014
Rex Yuxing Du and Wagner A. Kamakura
University of Houston - C.T. Bauer College of Business and Rice University
Downloads 10 (476,187)
Citation 2

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consumer expenditures,demand system,consumption,household budget allocation

9.

Should TV Advertisers Maximize Immediate Online Response?

Number of pages: 49 Posted: 19 Sep 2017
Rex Yuxing Du, Linli Xu and Kenneth C. Wilbur
University of Houston - C.T. Bauer College of Business, University of Minnesota - Twin Cities - Carlson School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 0 (476,187)

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Other Papers (1)

Total Downloads: 13    Citations: 0
1.

Appendix for: A 'Meta-Analysis' of Multibrand Multioutlet Channel Systems

Number of pages: 2 Posted: 10 Mar 2013
Syracuse University, Duke University - Fuqua School of Business, Korea University Business School (KUBS) and University of Houston - C.T. Bauer College of Business
Downloads 7

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