Joachim Bueschken

Catholic University of Eichstätt-Ingolstadt

Auf der Schanz 49

Ingolstadt, D-85049

Germany

http://www.wfi.edu/mkt

SCHOLARLY PAPERS

10

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Scholarly Papers (10)

1.

Bayesian Estimation of Structural Equation Models with R - A User Manual

Number of pages: 21 Posted: 14 Jul 2009
Joachim Bueschken and Greg M. Allenby
Catholic University of Eichstätt-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 896 (16,237)

Abstract:

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Structural Equation Models, Bayesian Estimation

2.

Estimating SEM with Ordinal Data and Scale Usage Heterogeneity

Number of pages: 32 Posted: 11 Nov 2010
Nino Hardt and Joachim Bueschken
Ohio State University (OSU) - Fisher College of Business and Catholic University of Eichstätt-Ingolstadt
Downloads 407 (47,076)

Abstract:

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Structural Equation Model, Scale Usage, Ordinal Data, Bayesian Estimation

3.

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis

Number of pages: 55 Posted: 11 Jan 2013
Joachim Bueschken, Thomas Otter and Greg M. Allenby
Catholic University of Eichstätt-Ingolstadt, Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 319 (59,773)

Abstract:

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customer satisfaction, Bayesian Modeling, mixture

4.

Latent Topic Modeling of Consumer Reviews: Linking Text Evaluations to Customer Satisfaction and Brands

Number of pages: 40 Posted: 12 Sep 2013
Joachim Bueschken and Greg M. Allenby
Catholic University of Eichstätt-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 244 (70,834)

Abstract:

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User-generated Content, Unstructured Data, Bayesian Analysis, Constrained Topic Model, Big Data

5.

Customer Scoring and Competition - The Case of Retail Format Competition

Number of pages: 43 Posted: 13 Feb 2009
Michael Jungbluth and Joachim Bueschken
Ingolstadt School of Management and Catholic University of Eichstätt-Ingolstadt
Downloads 232 (109,680)

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Customer Scoring, Competition, Purchase Timing, Purchase Volume, Hierarchical Bayes

6.

Conversion of Shoppers in Brick-and-Mortar Retailing - An Analysis of Observational Data

Number of pages: 38 Posted: 25 Apr 2009
Joachim Bueschken
Catholic University of Eichstätt-Ingolstadt
Downloads 202 (122,909)

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7.

Does Improving Customer Satisfaction Really Increase the Market Value of Equity? - Revisiting the ACSI Customer Satisfaction Data

Number of pages: 38 Posted: 25 Apr 2009 Last Revised: 19 May 2009
Joachim Bueschken
Catholic University of Eichstätt-Ingolstadt
Downloads 161 (150,891)

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8.

When are Your Customers Active and is Their Buying Regular or Random? An Erlang Mixture State-Switching Model for Customer Scoring

Number of pages: 43 Posted: 17 Feb 2012 Last Revised: 09 Mar 2012
Joachim Bueschken and Shaohui Ma
Catholic University of Eichstätt-Ingolstadt and Jiangsu University of Science and Technology - School of Economics and Management
Downloads 138 (156,288)

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Customer scoring, Markov chain, state switching, mixture of Erlang

9.

Stage-Specific Effects of Organizational Structure and Boundary-Spanning on the Performance of New Product Development Teams

Number of pages: 40 Posted: 25 Apr 2009 Last Revised: 27 Mar 2012
Joachim Bueschken
Catholic University of Eichstätt-Ingolstadt
Downloads 53 (305,271)

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New product development, organizing for innovation, phase-specific analysis, PLS

10.

Improving Text Analysis Using Sentence Conjunctions and Punctuation

Number of pages: 53 Posted: 31 Jan 2017
Joachim Bueschken and Greg M. Allenby
Catholic University of Eichstätt-Ingolstadt and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 0 (305,271)

Abstract:

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LDA, autocorrelated topics, user-generated content, Bayesian analysis