Nathan Yang

McGill Desautels Faculty of Management

Assistant Professor

1001 Sherbrooke St. West

Montreal, Quebec H3A1G5 H3A 2M1

Canada

http://www.mcgill.ca/desautels/nathan-yang

SCHOLARLY PAPERS

13

DOWNLOADS
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2,357

CITATIONS
Rank 39,970

SSRN RANKINGS

Top 39,970

in Total Papers Citations

4

Scholarly Papers (13)

1.

Twitter Adoption in Congress

Review of Network Economics, Vol. 10, No. 1
Number of pages: 49 Posted: 05 Jun 2010 Last Revised: 31 Aug 2012
Feng Chi and Nathan Yang
University of Toronto - Rotman School of Management and McGill Desautels Faculty of Management
Downloads 497 (54,657)
Citation 2

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Diffusion of technology, network effects, political marketing, social learning, social media.

2.

Learning in Retail Entry

NET Institute Working Paper No. 11-16
Number of pages: 51 Posted: 24 Nov 2011 Last Revised: 17 May 2019
Nathan Yang
McGill Desautels Faculty of Management
Downloads 368 (78,637)

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Keywords: Bayesian Learning; Dynamic Discrete Choice; Location Intelligence; Market Structure; Retail Strategy; Social Learning; Unobserved Heterogeneity.

3.

Harnessing the Small Victories: Goal Design Strategies for a Mobile Calorie and Weight Loss Tracking Application

Number of pages: 47 Posted: 07 Mar 2017 Last Revised: 27 Nov 2018
Kosuke Uetake and Nathan Yang
Yale School of Management and McGill Desautels Faculty of Management
Downloads 290 (102,605)

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Customer Development; Gamification; Goal Design; Health Education; Machine Learning; Mobile Application; Particle Filtering; Precision Health Retailing; Reference Points

4.

Inspiration from the 'Biggest Loser': Social Interactions in a Weight Loss Program

Marketing Science, forthcoming
Number of pages: 38 Posted: 13 Sep 2016 Last Revised: 10 May 2018
Kosuke Uetake and Nathan Yang
Yale School of Management and McGill Desautels Faculty of Management
Downloads 253 (118,529)

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Big Data; Customer Relationship Management; Healthy Living; Subscription Services; Weight Management

5.

Burger King & McDonald's: Where's the Spillover?

International Journal of the Economics of Business, Vol. 19, Issue 2
Number of pages: 34 Posted: 06 Sep 2010 Last Revised: 20 Aug 2013
Nathan Yang
McGill Desautels Faculty of Management
Downloads 242 (123,928)

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Complementarity, fast food industry, nested pseudo likelihood, static entry game

6.

Unobserved Heterogeneity in Dynamic Games: Cannibalization and Preemptive Entry of Hamburger Chains in Canada

Quantitative Economics, Forthcoming
Number of pages: 54 Posted: 30 May 2013 Last Revised: 05 Sep 2015
Mitsuru Igami and Nathan Yang
Yale University - Department of Economics and McGill Desautels Faculty of Management
Downloads 210 (142,395)
Citation 1

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Dynamic Oligopoly, Entry and Exit, Market Structure, Unobserved Heterogeneity

7.

Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity

Cowles Foundation Discussion Paper No. 1941
Number of pages: 34 Posted: 15 Mar 2014
K. Sudhir and Nathan Yang
Yale School of Management and McGill Desautels Faculty of Management
Downloads 157 (184,692)

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Consumer dynamics, Heterogeneity, Quasi-experiment econometrics, Service industry, State dependence

8.

Aggressive Growth in Retail: A Trade-Off Between Deterrence and Survival?

Number of pages: 50 Posted: 20 Mar 2017 Last Revised: 14 Jun 2019
Limin Fang and Nathan Yang
University of British Columbia and McGill Desautels Faculty of Management
Downloads 94 (271,035)

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Dynamic Structural Estimation; Entry Deterrence; First versus Late Mover Advantage; Location Intelligence; Industry Dynamics; Market Structure; Retail Performance; Retail Strategy

9.

Better Together? Retail Chain Performance Dynamics in Store Expansion before and after Mergers

NET Institute Working Paper No. 14-08
Number of pages: 38 Posted: 09 Oct 2014 Last Revised: 13 Apr 2015
Mitsukuni Nishida and Nathan Yang
Johns Hopkins University - Carey Business School and McGill Desautels Faculty of Management
Downloads 61 (347,263)
Citation 1

Abstract:

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Dynamic discrete choice; Entry; Industry dynamics; Learning-by-doing; Market concentration; Merger analysis; Particle filter; Revenue regression; Serial correlation; Retailing.

10.

Quantifying the Link between Employee Engagement and Customer Satisfaction in the Car Rental Industry

Number of pages: 34 Posted: 08 Aug 2018 Last Revised: 15 Aug 2018
Ahmed Khwaja and Nathan Yang
University of Cambridge - Judge Business School and McGill Desautels Faculty of Management
Downloads 60 (350,108)

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Car Rental Industry, Customer Relationship Management, Customer Satisfaction, Employee Engagement, Instrumental Variables, Supervised Learning Methods, Service Management, Retail Value Chain, Retail Strategy

11.

Information Use in the Chinese Loan Market

Number of pages: 21 Posted: 29 Nov 2012 Last Revised: 15 Dec 2018
Guotai Chi and Nathan Yang
Dalian University of Technology and McGill Desautels Faculty of Management
Downloads 53 (371,410)

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Credit market, Financial development, Information diffusion, Managerial discretion, Microfinance, Risk management, Variance decomposition

12.

Moment Marketing Opportunity: The Link between Online Sentiment and Macroeconomic Conditions

Number of pages: 24 Posted: 27 Feb 2014
Yizao Liu and Nathan Yang
University of Connecticut - Department of Agricultural and Resource Economics and McGill Desautels Faculty of Management
Downloads 48 (387,875)

Abstract:

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Consumer confidence; Granger causality; Internet marketing; Moment marketing; Online sentiment; Social media; Time series analysis; Word-of-mouth

13.

Consumer Activation and Effective Recruiting in an E-Health Platform

Number of pages: 50 Posted: 08 Jan 2019 Last Revised: 12 May 2019
Steve Christodoulopoulos and Nathan Yang
Capsana and McGill Desautels Faculty of Management
Downloads 24 (489,248)

Abstract:

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Brand Advocacy; E-Health; Health and Wellness; Partial Identification; Platform Development; Referral Systems; Segmentation; Social Network Formation; User Heterogeneity