Nathan Yang

Cornell University

Assistant Professor in Marketing

Dyson School, Warren Hall

360E

Ithaca, NY 14853-6201

United States

http://dyson.cornell.edu/faculty-research/faculty/ncy6/

SCHOLARLY PAPERS

17

DOWNLOADS

3,860

SSRN CITATIONS

16

CROSSREF CITATIONS

9

Scholarly Papers (17)

1.

Harnessing the Small Victories: Goal Design Strategies for a Mobile Calorie and Weight Loss Tracking Application

Number of pages: 25 Posted: 07 Mar 2017 Last Revised: 18 Apr 2022
Kosuke Uetake and Nathan Yang
Yale School of Management and Cornell University
Downloads 616 (61,011)
Citation 1

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Behavioral Analytics; Customer Development; Gamification and Goal Design; Health and Wellness; Mobile Application; Reference Points

2.

Learning in Retail Entry

International Journal of Research in Marketing,Forthcoming
Number of pages: 51 Posted: 24 Nov 2011 Last Revised: 28 Sep 2019
Nathan Yang
Cornell University
Downloads 439 (92,448)
Citation 5

Abstract:

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Bayesian Learning; Dynamic Discrete Choice; Location Intelligence; Market Structure; Retail Strategy; Social Learning; Unobserved Heterogeneity

3.

Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy

Number of pages: 66 Posted: 29 Dec 2021
Cornell University, Cornell University and Cornell University
Downloads 380 (109,854)

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Omnichannel retail; Grocery Industry; Variety; Food and Health

4.

Inspiration from the 'Biggest Loser': Social Interactions in a Weight Loss Program

Marketing Science, forthcoming
Number of pages: 38 Posted: 13 Sep 2016 Last Revised: 10 May 2018
Kosuke Uetake and Nathan Yang
Yale School of Management and Cornell University
Downloads 347 (120,804)

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Big Data; Customer Relationship Management; Healthy Living; Subscription Services; Weight Management

5.

Burger King & McDonald's: Where's the Spillover?

International Journal of the Economics of Business, Vol. 19, Issue 2
Number of pages: 34 Posted: 06 Sep 2010 Last Revised: 20 Aug 2013
Nathan Yang
Cornell University
Downloads 269 (157,656)
Citation 1

Abstract:

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Complementarity, fast food industry, nested pseudo likelihood, static entry game

6.

Quantifying the Link Between Employee Engagement, and Customer Satisfaction and Retention in the Car Rental Industry

Number of pages: 26 Posted: 08 Aug 2018 Last Revised: 09 May 2022
Ahmed Khwaja and Nathan Yang
University of Cambridge - Judge Business SchoolYale School of Management and Cornell University
Downloads 246 (172,861)

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Employee Engagement, Customer Satisfaction, Customer Retention, Car Rental Industry, Customer Loyalty, Customer Relationship Management, Retail Service Marketing

7.

Unobserved Heterogeneity in Dynamic Games: Cannibalization and Preemptive Entry of Hamburger Chains in Canada

Quantitative Economics, Forthcoming
Number of pages: 54 Posted: 30 May 2013 Last Revised: 05 Sep 2015
Mitsuru Igami and Nathan Yang
Yale University - Department of Economics and Cornell University
Downloads 229 (184,427)
Citation 15

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Dynamic Oligopoly, Entry and Exit, Market Structure, Unobserved Heterogeneity

8.

The Implications of Premium Version Adoption on Customer Relationship Management: An Empirical Study of mHealth User Engagement and Retention

Number of pages: 30 Posted: 13 Apr 2020 Last Revised: 08 Jan 2021
University of Southern California - Marshall School of Business, University of California, Berkeley, McGill University - Department of Psychology, Yale School of Management and Cornell University
Downloads 224 (188,220)
Citation 1

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Behavioral Analytics; Commitment Device; Consistent Behavior; Habit; Freemium; Health and Wellness; Mobile Health Application Design; Self-Control.

9.

An Empirical Analysis of Intra-Firm Product Substitutability in Fashion Retailing

Production and Operations Management, forthcoming
Number of pages: 45 Posted: 05 Sep 2019 Last Revised: 19 Aug 2021
Elcin Ergin, Mehmet Gumus and Nathan Yang
McGill University - Desautels Faculty of Management, McGill University - Desautels Faculty of Management and Cornell University
Downloads 207 (202,737)

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Big Data, Causal Inference, Customer Search, Fast Fashion Industry, Location Intelligence, Product Substitutability, Quasi-Experimental Econometrics, Retail Analytics and Network, Revenue Management, Spatial Substitution.

10.

Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity

Cowles Foundation Discussion Paper No. 1941
Number of pages: 34 Posted: 15 Mar 2014
K. Sudhir and Nathan Yang
Yale School of Management and Cornell University
Downloads 206 (203,649)

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Consumer dynamics, Heterogeneity, Quasi-experiment econometrics, Service industry, State dependence

11.

Victim of Your (Customer's) Own Success

Number of pages: 43 Posted: 26 Sep 2019 Last Revised: 20 May 2020
Yikun Jiang and Nathan Yang
University of California, Berkeley and Cornell University
Downloads 179 (230,618)

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Behavioral Analytics; Big Data; Customer Relationship Management; Freemium; Goals and Motivation; Health and Wellness; Health Education; Learning Model; Particle Filtering; Self-Control; Self-Reputation; Subscription Model; Wearables

12.

Aggressive Growth in Retail: A Trade-Off Between Deterrence and Survival?

Number of pages: 45 Posted: 20 Mar 2017 Last Revised: 14 Sep 2019
Limin Fang and Nathan Yang
University of British Columbia and Cornell University
Downloads 174 (236,228)
Citation 2

Abstract:

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Dynamic Games; Entry Deterrence; Early Mover Advantage; Industry Dynamics; Location Intelligence; Retail Apocalypse; Retail Performance and Strategy

13.

Consumption Variety in Food Recommendation

Journal of the Association for Consumer Research, forthcoming
Number of pages: 37 Posted: 04 Dec 2020 Last Revised: 15 Dec 2021
McGill University, Cornell University, McGill University - Desautels Faculty of Management, McGill University - Department of Psychology, University of Montreal and University of Montreal
Downloads 139 (283,769)

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Behavioral Analytics; Big Data; Deep Learning; Eating Habits; Mobile Health and Wellness; Nutrition Science; Personalized Health; Recommendation System Design

14.

Measuring Deterrence Motives in Dynamic Oligopoly Games

Number of pages: 47 Posted: 29 Mar 2022
Limin Fang and Nathan Yang
University of British Columbia and Cornell University
Downloads 131 (298,660)

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Chain Stores; Dynamic Oligopoly Games; Entry and Exit; Dynamic Discrete Choice; Industry Dynamics; Market Power; Preemption; Retail Strategy

15.

Threat of Entry and Organizational-Form Choice: The Case of Franchising in Retailing

Johns Hopkins Carey Business School Research Paper No. 20-10
Number of pages: 69 Posted: 07 Aug 2020 Last Revised: 20 Aug 2020
Mitsukuni Nishida and Nathan Yang
Johns Hopkins University - Carey Business School and Cornell University
Downloads 34 (598,938)

Abstract:

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Threat of Entry, Entry Accommodation, Entry Deterrence, Organizational-Form Choice, Franchising, Retailing

16.

Properties of Deterrence-Motivated Entry

Number of pages: 44 Posted: 06 Apr 2022 Last Revised: 02 Jun 2022
Limin Fang and Nathan Yang
University of British Columbia and Cornell University
Downloads 32 (610,663)

Abstract:

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Dynamic Oligopoly Games; Entry and Exit; Industry Dynamics; Market Structure; Retail

17.

Repeated Frontline Interactions in Retailing

Number of pages: 33 Posted: 21 Jun 2022
Nathan Yang and Thomas Dotzel
Cornell University and McGill University - Desautels Faculty of Management
Downloads 8 (797,545)

Abstract:

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Employee-Customer Interactions; Goodwill Formation; Relationship Marketing; Retail Strategy; Service Management