Nathan Yang

Cornell University

Assistant Professor in Marketing

Dyson School, Warren Hall

360E

Ithaca, NY 14853-6201

United States

http://dyson.cornell.edu/faculty-research/faculty/ncy6/

Cornell SC Johnson College of Business

Ithaca, NY 14850

United States

SCHOLARLY PAPERS

27

DOWNLOADS

8,228

SSRN CITATIONS

72

CROSSREF CITATIONS

9

Scholarly Papers (27)

1.

Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy

Marketing Science, forthcoming
Number of pages: 64 Posted: 29 Dec 2021 Last Revised: 10 Aug 2023
Cornell University, Cornell SC Johnson College of Business and Cornell University
Downloads 1,849 (17,992)
Citation 6

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Digitization; Food Marketing; Omnichannel Retail; Grocery Industry; Variety

2.

Harnessing the Small Victories: Goal Design Strategies for a Mobile Calorie and Weight Loss Tracking Application

Number of pages: 25 Posted: 07 Mar 2017 Last Revised: 18 Apr 2022
Kosuke Uetake and Nathan Yang
Yale School of Management and Cornell University
Downloads 840 (56,658)
Citation 1

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Behavioral Analytics; Customer Development; Gamification and Goal Design; Health and Wellness; Mobile Application; Reference Points

3.

Quantifying the Link Between Employee Engagement, and Customer Satisfaction and Retention in the Car Rental Industry

Number of pages: 26 Posted: 08 Aug 2018 Last Revised: 09 May 2022
Ahmed Khwaja and Nathan Yang
University of Cambridge - Judge Business SchoolYale School of Management and Cornell University
Downloads 490 (112,604)
Citation 2

Abstract:

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Employee Engagement, Customer Satisfaction, Customer Retention, Car Rental Industry, Customer Loyalty, Customer Relationship Management, Retail Service Marketing

4.

Learning in Retail Entry

International Journal of Research in Marketing,Forthcoming
Number of pages: 51 Posted: 24 Nov 2011 Last Revised: 28 Sep 2019
Nathan Yang
Cornell University
Downloads 483 (114,506)
Citation 5

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Bayesian Learning; Dynamic Discrete Choice; Location Intelligence; Market Structure; Retail Strategy; Social Learning; Unobserved Heterogeneity

5.

Inspiration from the 'Biggest Loser': Social Interactions in a Weight Loss Program

Marketing Science, forthcoming
Number of pages: 38 Posted: 13 Sep 2016 Last Revised: 10 May 2018
Kosuke Uetake and Nathan Yang
Yale School of Management and Cornell University
Downloads 429 (131,780)

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Big Data; Customer Relationship Management; Healthy Living; Subscription Services; Weight Management

6.

The Implications of Premium Version Adoption on Customer Relationship Management: An Empirical Study of mHealth User Engagement and Retention

Number of pages: 30 Posted: 13 Apr 2020 Last Revised: 08 Jan 2021
University of Southern California - Marshall School of Business, University of California, Berkeley, McGill University - Department of Psychology, Yale School of Management and Cornell University
Downloads 375 (153,589)
Citation 2

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Behavioral Analytics; Commitment Device; Consistent Behavior; Habit; Freemium; Health and Wellness; Mobile Health Application Design; Self-Control.

7.

A Tax-Shaped Retail Landscape

Number of pages: 50 Posted: 27 Jan 2023 Last Revised: 07 Sep 2024
Feng Chi, Limin Fang, Mengwei Lin and Nathan Yang
Cornell University, University of British Columbia, Cornell University and Cornell University
Downloads 315 (185,280)

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Business Dynamism, Entrepreneurship, Firm Size, Market Power, Public Finance, Retail Diversity, Strategic Entry, Tax Incentives, Urban Policy and Revival, Place-Based Policies

8.

Burger King & McDonald's: Where's the Spillover?

International Journal of the Economics of Business, Vol. 19, Issue 2
Number of pages: 34 Posted: 06 Sep 2010 Last Revised: 20 Aug 2013
Nathan Yang
Cornell University
Downloads 307 (190,451)
Citation 3

Abstract:

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Complementarity, fast food industry, nested pseudo likelihood, static entry game

9.

Risky Preemptive Investment

Number of pages: 57 Posted: 20 Mar 2017 Last Revised: 19 Jul 2024
Limin Fang and Nathan Yang
University of British Columbia and Cornell University
Downloads 296 (197,902)
Citation 2

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Dynamic Discrete Choice Models, Entrepreneurship, Firm Investment and Value, Market Power, Product Market Competition, Real Options Theory, Retail Strategy

10.

Unobserved Heterogeneity in Dynamic Games: Cannibalization and Preemptive Entry of Hamburger Chains in Canada

Quantitative Economics, Forthcoming
Number of pages: 54 Posted: 30 May 2013 Last Revised: 05 Sep 2015
Mitsuru Igami and Nathan Yang
University of Toronto - Department of Economics and Cornell University
Downloads 268 (219,158)
Citation 15

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Dynamic Oligopoly, Entry and Exit, Market Structure, Unobserved Heterogeneity

11.

Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity

Cowles Foundation Discussion Paper No. 1941
Number of pages: 34 Posted: 15 Mar 2014
K. Sudhir and Nathan Yang
Yale School of Management and Cornell University
Downloads 265 (221,718)

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Consumer dynamics, Heterogeneity, Quasi-experiment econometrics, Service industry, State dependence

12.

An Empirical Analysis of Intra-Firm Product Substitutability in Fashion Retailing

Production and Operations Management, forthcoming
Number of pages: 45 Posted: 05 Sep 2019 Last Revised: 19 Aug 2021
Elcin Ergin, Mehmet Gumus and Nathan Yang
McGill University - Desautels Faculty of Management, McGill University - Desautels Faculty of Management and Cornell University
Downloads 258 (227,670)
Citation 3

Abstract:

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Big Data, Causal Inference, Customer Search, Fast Fashion Industry, Location Intelligence, Product Substitutability, Quasi-Experimental Econometrics, Retail Analytics and Network, Revenue Management, Spatial Substitution.

13.

Victim of Your (Customer's) Own Success

Number of pages: 43 Posted: 26 Sep 2019 Last Revised: 20 May 2020
Yikun Jiang and Nathan Yang
University of California, Berkeley and Cornell University
Downloads 244 (240,466)

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Behavioral Analytics; Big Data; Customer Relationship Management; Freemium; Goals and Motivation; Health and Wellness; Health Education; Learning Model; Particle Filtering; Self-Control; Self-Reputation; Subscription Model; Wearables

14.

Consumption Variety in Food Recommendation

Journal of the Association for Consumer Research, forthcoming
Number of pages: 37 Posted: 04 Dec 2020 Last Revised: 15 Dec 2021
McGill University, Cornell University, McGill University - Desautels Faculty of Management, McGill University - Department of Psychology, University of Montreal and University of Montreal
Downloads 214 (272,519)
Citation 2

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Behavioral Analytics; Big Data; Deep Learning; Eating Habits; Mobile Health and Wellness; Nutrition Science; Personalized Health; Recommendation System Design

15.

Engagement Dynamics in mHealth

Number of pages: 70 Posted: 23 Dec 2022 Last Revised: 25 Oct 2023
Yikun Jiang, Kosuke Uetake and Nathan Yang
University of California, Berkeley, Yale School of Management and Cornell University
Downloads 180 (318,916)

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Behavioral Analytics; Freemium; Mobile Health; Subscriptions; Sunk Costs

16.

Measuring Deterrence Motives in Dynamic Oligopoly Games

Management Science, forthcoming
Number of pages: 78 Posted: 29 Mar 2022 Last Revised: 27 Dec 2022
Limin Fang and Nathan Yang
University of British Columbia and Cornell University
Downloads 179 (320,533)
Citation 8

Abstract:

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Chain Stores; Dynamic Oligopoly Games; Entry and Exit; Dynamic Discrete Choice; Industry Dynamics; Market Power; Preemption; Retail Landscape and Strategy

17.

Platform Competition with Exclusive Dealing and Loyalty Programs

Number of pages: 31 Posted: 30 Nov 2023
Lijuan Luo and Nathan Yang
Renmin University of China - School of Business and Cornell University
Downloads 176 (325,397)

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Digital Marketplaces; Exclusive Dealing; Loyalty Program; Platform Competition and Design; Customer Loyalty; Two-Sided Market

18.

The Economic Benefits of Modular Innovation

Number of pages: 41 Posted: 10 May 2023 Last Revised: 13 Jan 2024
Saleh Zakerinia, Nathan Yang and Vithala R. Rao
Cornell University - SC Johnson Graduate School of Business, Cornell University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 147 (379,033)

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Cooperative Innovation; Innovation Foreclosure and Preemption; Research and Development; Standardization; Strategic Incentives; Technology Licensing

19.

Repeat Interactions in Face-to-Face Services

Number of pages: 33 Posted: 21 Jun 2022 Last Revised: 03 Jan 2024
Thomas Dotzel and Nathan Yang
University of Nebraska at Lincoln - Department of Marketing and Cornell University
Downloads 147 (379,033)

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Organizational Frontlines; Retail Strategy; Service Operations Management; Customer Relationship Management; Transportation Services

20.

Rational Non-Strategic Entry

Number of pages: 20 Posted: 06 Mar 2023 Last Revised: 28 Sep 2023
Nathan Yang
Cornell University
Downloads 145 (383,108)

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Behavioral Game Theory; Competition; Deterrence and Foreclosure; Entry; Market Structure; Static Games; Strategic and Non-Strategic Behavior

21.

Identification of Structural Learning Models

Number of pages: 20 Posted: 12 Aug 2024
Zhide Wang and Nathan Yang
Texas A&M University, USA and Cornell University
Downloads 121 (443,571)

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Bayesian Learning, Identification, Structural Behavioral Models, Uncertainty

22.

Skin in the Game and Franchising

Number of pages: 33 Posted: 24 May 2024 Last Revised: 06 Jul 2024
Zanliang Meng and Nathan Yang
affiliation not provided to SSRN and Cornell University
Downloads 116 (454,917)

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Corporate Finance, Economics of Information, Firm Investment, Market Structure, Organizational Form, Retail Strategy, Revealed Preference

23.

Retail Investment under Aggregate Fluctuations

Number of pages: 54 Posted: 08 Apr 2024
Texas A&M University, USA, Texas A&M University, USA, Cornell University and Texas A&M University, USA
Downloads 113 (463,968)

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Aggregate Fluctuations, Firm Investment, Industry Dynamics, Learning Models, Market Presence, Retail Competition and Strategy, Partially Observable Stochastic Games

24.

Consumer Health in the Digital Age

Liu, Peggy J., J. Jeffrey Inman, Beibei Li, Charlene A. Wong, and Nathan Yang (2022), "Consumer Health in the Digital Age," Journal of the Association for Consumer Research, 7 (2), 198-209.
Number of pages: 35 Posted: 06 Sep 2022
University of Pittsburgh, University of Pittsburgh - Katz Graduate School of Business, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Duke University and Cornell University
Downloads 103 (496,218)
Citation 1

Abstract:

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consumer health; digital marketing; healthcare; technology; patient journey; personalization; interactivity; information transparency

25.

Non-Monotonicity in Retail Entry

Number of pages: 40 Posted: 06 Apr 2022 Last Revised: 12 Sep 2024
Limin Fang and Nathan Yang
University of British Columbia and Cornell University
Downloads 69 (631,592)
Citation 3

Abstract:

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Entry Threats; Industry Dynamics; Market Structure; Oligopoly Competition; Preemption; Reduced-Form Tests; Retail Chains; Strategic Interactions

26.

Threat of Entry and Organizational-Form Choice: The Case of Franchising in Retailing

Johns Hopkins Carey Business School Research Paper No. 20-10
Number of pages: 69 Posted: 07 Aug 2020 Last Revised: 20 Aug 2020
Mitsukuni Nishida and Nathan Yang
Johns Hopkins University - Carey Business School and Cornell University
Downloads 66 (646,468)
Citation 8

Abstract:

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Threat of Entry, Entry Accommodation, Entry Deterrence, Organizational-Form Choice, Franchising, Retailing

27.

Counterfactual (Non)Identification when Individuals Face Uncertainty

Number of pages: 26
Zhide Wang and Nathan Yang
Texas A&M University, USA and Cornell University
Downloads 33

Abstract:

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Bayesian Learning, Counterfactual Identification, Dynamic Discrete Choice, Normalization Assumptions, Structural Behavioral Models, Uncertainty