Nathan Yang

McGill Desautels Faculty of Management

Assistant Professor

1001 Sherbrooke St. West

Montreal, Quebec H3A1G5 H3A 2M1

Canada

http://www.mcgill.ca/desautels/nathan-yang

SCHOLARLY PAPERS

13

DOWNLOADS
Rank 19,430

SSRN RANKINGS

Top 19,430

in Total Papers Downloads

2,573

SSRN CITATIONS
Rank 24,851

SSRN RANKINGS

Top 24,851

in Total Papers Citations

9

CROSSREF CITATIONS

21

Scholarly Papers (13)

1.

Twitter Adoption in Congress

Review of Network Economics, Vol. 10, No. 1
Number of pages: 49 Posted: 05 Jun 2010 Last Revised: 31 Aug 2012
Feng Chi and Nathan Yang
University of Toronto - Rotman School of Management and McGill Desautels Faculty of Management
Downloads 498 (58,115)
Citation 1

Abstract:

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Diffusion of technology, network effects, political marketing, social learning, social media.

2.

Learning in Retail Entry

International Journal of Research in Marketing,Forthcoming
Number of pages: 51 Posted: 24 Nov 2011 Last Revised: 28 Sep 2019
Nathan Yang
McGill Desautels Faculty of Management
Downloads 410 (73,723)
Citation 3

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Bayesian Learning; Dynamic Discrete Choice; Location Intelligence; Market Structure; Retail Strategy; Social Learning; Unobserved Heterogeneity

3.

Harnessing the Small Victories: Goal Design Strategies for a Mobile Calorie and Weight Loss Tracking Application

Number of pages: 47 Posted: 07 Mar 2017 Last Revised: 27 Nov 2018
Kosuke Uetake and Nathan Yang
Yale School of Management and McGill Desautels Faculty of Management
Downloads 342 (91,155)
Citation 1

Abstract:

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Customer Development; Gamification; Goal Design; Health Education; Machine Learning; Mobile Application; Particle Filtering; Precision Health Retailing; Reference Points

4.

Inspiration from the 'Biggest Loser': Social Interactions in a Weight Loss Program

Marketing Science, forthcoming
Number of pages: 38 Posted: 13 Sep 2016 Last Revised: 10 May 2018
Kosuke Uetake and Nathan Yang
Yale School of Management and McGill Desautels Faculty of Management
Downloads 275 (115,220)

Abstract:

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Big Data; Customer Relationship Management; Healthy Living; Subscription Services; Weight Management

5.

Burger King & McDonald's: Where's the Spillover?

International Journal of the Economics of Business, Vol. 19, Issue 2
Number of pages: 34 Posted: 06 Sep 2010 Last Revised: 20 Aug 2013
Nathan Yang
McGill Desautels Faculty of Management
Downloads 248 (128,282)

Abstract:

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Complementarity, fast food industry, nested pseudo likelihood, static entry game

6.

Unobserved Heterogeneity in Dynamic Games: Cannibalization and Preemptive Entry of Hamburger Chains in Canada

Quantitative Economics, Forthcoming
Number of pages: 54 Posted: 30 May 2013 Last Revised: 05 Sep 2015
Mitsuru Igami and Nathan Yang
Yale University - Department of Economics and McGill Desautels Faculty of Management
Downloads 214 (148,082)
Citation 9

Abstract:

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Dynamic Oligopoly, Entry and Exit, Market Structure, Unobserved Heterogeneity

7.

Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity

Cowles Foundation Discussion Paper No. 1941
Number of pages: 34 Posted: 15 Mar 2014
K. Sudhir and Nathan Yang
Yale School of Management and McGill Desautels Faculty of Management
Downloads 169 (184,534)

Abstract:

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Consumer dynamics, Heterogeneity, Quasi-experiment econometrics, Service industry, State dependence

8.

Aggressive Growth in Retail: A Trade-Off Between Deterrence and Survival?

Number of pages: 45 Posted: 20 Mar 2017 Last Revised: 14 Sep 2019
Limin Fang and Nathan Yang
University of British Columbia and McGill Desautels Faculty of Management
Downloads 131 (226,546)
Citation 2

Abstract:

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Dynamic Games; Entry Deterrence; Early Mover Advantage; Industry Dynamics; Location Intelligence; Retail Apocalypse; Retail Performance and Strategy

9.

Victim of Your (Customer's) Own Success

Number of pages: 43 Posted: 26 Sep 2019 Last Revised: 19 Nov 2019
Nathan Yang
McGill Desautels Faculty of Management
Downloads 80 (316,747)

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Behavioral Analytics; Big Data; Customer Relationship Management; Freemium; Goals and Motivation; Health and Wellness; Health Education; Learning Model; Particle Filtering; Self-Control; Self-Reputation; Subscription Model; Wearables

10.

Quantifying the Link between Employee Engagement and Customer Satisfaction in the Car Rental Industry

Number of pages: 34 Posted: 08 Aug 2018 Last Revised: 15 Aug 2018
Ahmed Khwaja and Nathan Yang
University of Cambridge - Judge Business School and McGill Desautels Faculty of Management
Downloads 72 (339,101)

Abstract:

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Car Rental Industry, Customer Relationship Management, Customer Satisfaction, Employee Engagement, Instrumental Variables, Supervised Learning Methods, Service Management, Retail Value Chain, Retail Strategy

11.

Better Together? Retail Chain Performance Dynamics in Store Expansion before and after Mergers

NET Institute Working Paper No. 14-08
Number of pages: 38 Posted: 09 Oct 2014 Last Revised: 13 Apr 2015
Mitsukuni Nishida and Nathan Yang
Johns Hopkins University - Carey Business School and McGill Desautels Faculty of Management
Downloads 61 (367,224)
Citation 5

Abstract:

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Dynamic discrete choice; Entry; Industry dynamics; Learning-by-doing; Market concentration; Merger analysis; Particle filter; Revenue regression; Serial correlation; Retailing.

12.

An Empirical Analysis of Intra-Firm Product Substitutability in Fashion Retailing

Number of pages: 43 Posted: 05 Sep 2019
Elcin Ergin, M. Gumus and Nathan Yang
McGill University - Desautels Faculty of Management, McGill University - Desautels Faculty of Management and McGill Desautels Faculty of Management
Downloads 37 (453,025)

Abstract:

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Big Data, Customer Search, Fast Fashion Industry, Product Substitutability, Quasi-Experimental Econometrics, Retailing, Retail Network, Revenue Management, Sales Forecasting, Spatial Substitution

13.

Consumer Activation and Effective Recruiting in an E-Health Platform

Number of pages: 50 Posted: 08 Jan 2019 Last Revised: 12 May 2019
Steve Christodoulopoulos and Nathan Yang
Capsana and McGill Desautels Faculty of Management
Downloads 36 (461,617)

Abstract:

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Brand Advocacy; E-Health; Health and Wellness; Partial Identification; Platform Development; Referral Systems; Segmentation; Social Network Formation; User Heterogeneity