Nathan Yang

Cornell Dyson

Assistant Professor in Marketing

Warren Hall

Ithaca, NY 14853-6201

United States

SCHOLARLY PAPERS

14

DOWNLOADS

2,693

SSRN CITATIONS

12

CROSSREF CITATIONS

18

Scholarly Papers (14)

1.

Twitter Adoption in Congress

Review of Network Economics, Vol. 10, No. 1
Number of pages: 49 Posted: 05 Jun 2010 Last Revised: 31 Aug 2012
Feng Chi and Nathan Yang
University of Toronto - Rotman School of Management and Cornell Dyson
Downloads 500 (60,607)
Citation 1

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Diffusion of technology, network effects, political marketing, social learning, social media.

2.

Learning in Retail Entry

International Journal of Research in Marketing,Forthcoming
Number of pages: 51 Posted: 24 Nov 2011 Last Revised: 28 Sep 2019
Nathan Yang
Cornell Dyson
Downloads 419 (75,254)
Citation 3

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Bayesian Learning; Dynamic Discrete Choice; Location Intelligence; Market Structure; Retail Strategy; Social Learning; Unobserved Heterogeneity

3.

Harnessing the Small Victories: Goal Design Strategies for a Mobile Calorie and Weight Loss Tracking Application

Number of pages: 47 Posted: 07 Mar 2017 Last Revised: 27 Nov 2018
Kosuke Uetake and Nathan Yang
Yale School of Management and Cornell Dyson
Downloads 366 (88,078)
Citation 1

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Customer Development; Gamification; Goal Design; Health Education; Machine Learning; Mobile Application; Particle Filtering; Precision Health Retailing; Reference Points

4.

Inspiration from the 'Biggest Loser': Social Interactions in a Weight Loss Program

Marketing Science, forthcoming
Number of pages: 38 Posted: 13 Sep 2016 Last Revised: 10 May 2018
Kosuke Uetake and Nathan Yang
Yale School of Management and Cornell Dyson
Downloads 286 (115,645)

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Big Data; Customer Relationship Management; Healthy Living; Subscription Services; Weight Management

5.

Burger King & McDonald's: Where's the Spillover?

International Journal of the Economics of Business, Vol. 19, Issue 2
Number of pages: 34 Posted: 06 Sep 2010 Last Revised: 20 Aug 2013
Nathan Yang
Cornell Dyson
Downloads 251 (132,514)

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Complementarity, fast food industry, nested pseudo likelihood, static entry game

6.

Unobserved Heterogeneity in Dynamic Games: Cannibalization and Preemptive Entry of Hamburger Chains in Canada

Quantitative Economics, Forthcoming
Number of pages: 54 Posted: 30 May 2013 Last Revised: 05 Sep 2015
Mitsuru Igami and Nathan Yang
Yale University - Department of Economics and Cornell Dyson
Downloads 217 (152,741)
Citation 12

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Dynamic Oligopoly, Entry and Exit, Market Structure, Unobserved Heterogeneity

7.

Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity

Cowles Foundation Discussion Paper No. 1941
Number of pages: 34 Posted: 15 Mar 2014
K. Sudhir and Nathan Yang
Yale School of Management and Cornell Dyson
Downloads 176 (184,965)

Abstract:

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Consumer dynamics, Heterogeneity, Quasi-experiment econometrics, Service industry, State dependence

8.

Aggressive Growth in Retail: A Trade-Off Between Deterrence and Survival?

Number of pages: 45 Posted: 20 Mar 2017 Last Revised: 14 Sep 2019
Limin Fang and Nathan Yang
University of British Columbia and Cornell Dyson
Downloads 139 (225,325)
Citation 2

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Dynamic Games; Entry Deterrence; Early Mover Advantage; Industry Dynamics; Location Intelligence; Retail Apocalypse; Retail Performance and Strategy

9.

Victim of Your (Customer's) Own Success

Number of pages: 43 Posted: 26 Sep 2019 Last Revised: 20 May 2020
Yikun Jiang and Nathan Yang
University of California, Berkeley and Cornell Dyson
Downloads 100 (286,690)

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Behavioral Analytics; Big Data; Customer Relationship Management; Freemium; Goals and Motivation; Health and Wellness; Health Education; Learning Model; Particle Filtering; Self-Control; Self-Reputation; Subscription Model; Wearables

10.

Quantifying the Link between Employee Engagement and Customer Satisfaction in the Car Rental Industry

Number of pages: 34 Posted: 08 Aug 2018 Last Revised: 15 Aug 2018
Ahmed Khwaja and Nathan Yang
University of Cambridge - Judge Business School and Cornell Dyson
Downloads 90 (306,609)

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Car Rental Industry, Customer Relationship Management, Customer Satisfaction, Employee Engagement, Instrumental Variables, Supervised Learning Methods, Service Management, Retail Value Chain, Retail Strategy

11.

An Empirical Analysis of Intra-Firm Product Substitutability in Fashion Retailing

Number of pages: 43 Posted: 05 Sep 2019
Elcin Ergin, M. Gumus and Nathan Yang
McGill University - Desautels Faculty of Management, McGill University - Desautels Faculty of Management and Cornell Dyson
Downloads 62 (381,914)

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Big Data, Customer Search, Fast Fashion Industry, Product Substitutability, Quasi-Experimental Econometrics, Retailing, Retail Network, Revenue Management, Sales Forecasting, Spatial Substitution

12.

Mobile Health Behavior Tracking: Health Effects of Tracking Consistency and Its Prediction

Number of pages: 42 Posted: 13 Apr 2020 Last Revised: 01 May 2020
University of Southern California - Marshall School of Business, University of California, Berkeley, McGill University - Department of Psychology, Yale School of Management and Cornell Dyson
Downloads 44 (441,488)

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Behavioral Analytics; Digital and Mobile Health Marketing; Predictive Analytics; Self-Control and Motivation

13.

Consumer Activation and Effective Recruiting in an E-Health Platform

Number of pages: 50 Posted: 08 Jan 2019 Last Revised: 27 Mar 2020
Steve Christodoulopoulos and Nathan Yang
Capsana and Cornell Dyson
Downloads 43 (445,568)

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Brand Advocacy; E-Health; Health and Wellness; Partial Identification; Platform Development; Referral Systems; Segmentation; Social Network Formation; User Heterogeneity

14.

Threat of Entry and Organizational-Form Choice: The Case of Franchising in Retailing

Posted: 01 May 2020
Mitsukuni Nishida and Nathan Yang
Johns Hopkins University - Carey Business School and Cornell Dyson

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Threat of Entry, Entry Accommodation, Entry Deterrence, Organizational-Form Choice, Franchising, Retailing