Susan Wei

Oklahoma State University - Stillwater - Spears School of Business

Assistant Professor

201 Business

Stillwater, OK 74078-0555

United States

http://spears.okstate.edu/home/yinghon/index.htm

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Market Orientation and Successful New Product Innovation: The Role of Competency Traps

Number of pages: 12 Posted: 06 Sep 2008
Susan Wei
Oklahoma State University - Stillwater - Spears School of Business
Downloads 419 (51,579)

Abstract:

Change strategies, Coordination, Customer relations, Entrepreneurial orientation, Environmental scanning, Firm strategies, High technology industries, Innovation process, Learning networks, Market orientation, Organizational learning, Product development, Technology based firms