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deeksha murthy
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Scholarly Papers (1)
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1.
A Mathematical Model for New Product Diffusion: The Influence of Innovators and Imitators
Mathematical and Computer Modelling, Vol. 16, No. 4, pp. 11-26, 1992
Number of pages: 14
Posted: 10 Nov 2008
Paul Steffens
and deeksha murthy
Queensland University of Technology - School of Management and
affiliation not provided to SSRN
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Abstract:
Paul Steffens, product innovation, consumer behaviour, durable products, mathamatical model
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