deeksha murthy

affiliation not provided to SSRN

SCHOLARLY PAPERS

1

DOWNLOADS

163

CITATIONS

1

Scholarly Papers (1)

1.

A Mathematical Model for New Product Diffusion: The Influence of Innovators and Imitators

Mathematical and Computer Modelling, Vol. 16, No. 4, pp. 11-26, 1992
Number of pages: 14 Posted: 10 Nov 2008
Paul Steffens and deeksha murthy
Queensland University of Technology - School of Management and affiliation not provided to SSRN
Downloads 163 (180,036)
Citation 4

Abstract:

Loading...

Paul Steffens, product innovation, consumer behaviour, durable products, mathamatical model