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Katherine Tubb

University of Oxford

Mansfield Road

Oxford, Oxfordshire OX1 4AU

United Kingdom

  • University of Oxford

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Wildlife icon use reflects value in global consumer markets

Number of pages: 15 Posted: 14 Apr 2026
Katherine Tubb, Diogo Veríssimo, Euan McBride, Alfie Lockey, Isaac Campbell, Amy Dickman and Michael B. Bonsall
University of Oxford, University of Oxford, University of Oxford, University of Oxford, University of Oxford, University of Oxford and University of Oxford - Department of Biology
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Abstract:

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human-wildlife relationships, symbolic value, brand identity, consumer culture