Mark Palmer

affiliation not provided to SSRN

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Scholarly Papers (1)

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Online Social Capital: Understanding E-Impulse Buying in Practice

Journal of Retailing and Consumer Services, Vol. 16, No. 4, pp. 320-328, July 2009
Number of pages: 34 Posted: 19 Mar 2009 Last Revised: 16 Jun 2009
affiliation not provided to SSRN, Department of Marketing, School of Business and Economics, Linnaeus University and affiliation not provided to SSRN
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Abstract:

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Retail behaviour, e-impulse, social atmospherics/capital and practice