Young Jee Han

University of Southern California - Marshall School of Business

701 Exposition Blvd

Los Angeles, CA California 90089

United States

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Scholarly Papers (1)

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First Impressions: Status Signaling Using Brand Prominence

Marshall School of Business Working Paper No. MKT 15-09
Number of pages: 50 Posted: 03 Sep 2008 Last Revised: 18 Apr 2009
Young Jee Han, Joseph Nunes and Xavier Dreze
University of Southern California - Marshall School of Business, University of Southern California - Marshall School of Business and University of Pennsylvania - The Wharton School
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Citation 2

Abstract:

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Luxury Goods, Status, Brand, Counterfeits, Brand prominence