Glenn Christensen

Brigham Young University - Department of Business Management

Assistant Professor

Provo, UT 84602

United States

SCHOLARLY PAPERS

3

DOWNLOADS

751

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Trademarks, Consumer Psychology, and the Sophisticated Consumer

Emory Law Journal, Vol. 57, pp. 575-650, 2008
Number of pages: 76 Posted: 07 Mar 2007 Last Revised: 09 Jun 2015
Thomas R. Lee, Glenn Christensen and Eric DeRosia
Government of the State of Utah - Utah Supreme Court, Brigham Young University - Department of Business Management and Brigham Young University - Department of Business Management
Downloads 548 (57,642)
Citation 1

Abstract:

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trademark, intellectual property, consumer behavior, consumer psychology

2.

Advertising, Visibility, and Stock Turnover

Number of pages: 44 Posted: 18 Mar 2010
Brigham Young University - J. Willard and Alice S. Marriott School of Management, Brigham Young University - Department of Business Management, Brigham Young University - Department of Business Management and Brigham Young University - Department of Business Management
Downloads 196 (178,043)
Citation 1

Abstract:

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stock turnover, advertising, visibility, behavioral finance, Super Bowl

3.

Profiting from Protecting Small Business Borrowers: Take that to the Bank!

Rutgers Business Review, Vol. 5, No. 2, 2020, pp.226-235.
Number of pages: 10 Posted: 28 Jul 2020
Rutgers, The State University of New Jersey - Rutgers Business School at Newark & New Brunswick, Utah State University - Huntsman School of Business, Brigham Young University - Department of Business Management and Utah State University
Downloads 7 (684,650)

Abstract:

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CSR, social responsibility, ethics