Eric DeRosia

Brigham Young University - Department of Business Management

Assistant Professor

Provo, UT 84602

United States

SCHOLARLY PAPERS

2

DOWNLOADS

830

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Trademarks, Consumer Psychology, and the Sophisticated Consumer

Emory Law Journal, Vol. 57, pp. 575-650, 2008
Number of pages: 76 Posted: 07 Mar 2007 Last Revised: 09 Jun 2015
Brigham Young University - J. Reuben Clark Law SchoolGovernment of the State of Utah - Utah Supreme Court, Brigham Young University - Department of Business Management and Brigham Young University - Department of Business Management
Downloads 614 (62,140)
Citation 1

Abstract:

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trademark, intellectual property, consumer behavior, consumer psychology

2.

Advertising, Visibility, and Stock Turnover

Number of pages: 44 Posted: 18 Mar 2010
Brigham Young University - J. Willard and Alice S. Marriott School of Management, Brigham Young University - Department of Business Management, Brigham Young University - Department of Business Management and Brigham Young University - Department of Business Management
Downloads 216 (197,357)
Citation 1

Abstract:

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stock turnover, advertising, visibility, behavioral finance, Super Bowl