Eric DeRosia

Brigham Young University - Department of Business Management

Assistant Professor

Provo, UT 84602

United States

SCHOLARLY PAPERS

2

DOWNLOADS

712

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Trademarks, Consumer Psychology, and the Sophisticated Consumer

Emory Law Journal, Vol. 57, pp. 575-650, 2008
Number of pages: 76 Posted: 07 Mar 2007 Last Revised: 09 Jun 2015
Thomas R. Lee, Glenn Christensen and Eric DeRosia
Government of the State of Utah - Utah Supreme Court, Brigham Young University - Department of Business Management and Brigham Young University - Department of Business Management
Downloads 523 (55,376)
Citation 1

Abstract:

Loading...

trademark, intellectual property, consumer behavior, consumer psychology

2.

Advertising, Visibility, and Stock Turnover

Number of pages: 44 Posted: 18 Mar 2010
Brigham Young University - J. Willard and Alice S. Marriott School of Management, Brigham Young University - Department of Business Management, Brigham Young University - Department of Business Management and Brigham Young University - Department of Business Management
Downloads 189 (168,092)
Citation 1

Abstract:

Loading...

stock turnover, advertising, visibility, behavioral finance, Super Bowl