B. Ramaseshan

Curtin University - School of Marketing

Australia

SCHOLARLY PAPERS

3

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137

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4

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Scholarly Papers (3)

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1.

Cross-National Logo Evaluation Analysis: An Individual Level Approach

ERIM Report Series Reference No. ERS-2008-055-MKT
Number of pages: 59 Posted: 10 Sep 2008
Ralf van der Lans, Joseph A. Cote, Catherine Cole, Siew Meng Leong, A. Smidts, Pamela W. Henderson, Christian Bluemelhuber, Paul A. Bottomley, John R. Doyle, Alexander Fedorikhin, M. Janakiraman, B. Ramaseshan and Bernard Schmitt
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Washington State University - Department of Marketing, University of Iowa - Henry B. Tippie College of Business, National University of Singapore (NUS) - NUS Business School, Erasmus Research Institute of Management (ERIM), affiliation not provided to SSRN, affiliation not provided to SSRN, Cardiff University - Cardiff Business School, Cardiff University - Cardiff Business School, Indiana University - Kelley School of Business - Department of Marketing, Indian Institute of Management (IIM), Lucknow, Curtin University - School of Marketing and affiliation not provided to SSRN
Downloads 137 (283,941)
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design, logos, international marketing, standardization, adaptation, structural equation models, Gibbs sampling, concomitant variable, Bayesian, mixture models

2.

Decision Support Tool for Retail Shelf Space Optimization

International Journal of Information Technology & Decision Making, Vol. 7, No. 3, pp. 547-565, 2008
Posted: 24 Apr 2010
B. Ramaseshan
Curtin University - School of Marketing

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Category management, product assortment, optimal shelf space allocation

3.

A Retail Category Management Model Integrating Shelf Space and Inventory Levels

Asia-Pacific Journal of Operational Research, 2009
Posted: 24 Apr 2010 Last Revised: 29 Jun 2010
B. Ramaseshan, Narasimaha Achuthan and Roger Collinson
Curtin University - School of Marketing, Curtin University - Department of Mathematics and Statistics and Curtin University - Department of Mathematics and Statistics

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Category management, product assortments, optimal shelf space allocation