B. Ramaseshan

Curtin University - School of Marketing

Australia

SCHOLARLY PAPERS

3

DOWNLOADS

129

CITATIONS

1

Scholarly Papers (3)

1.

Cross-National Logo Evaluation Analysis: An Individual Level Approach

ERIM Report Series Reference No. ERS-2008-055-MKT
Number of pages: 59 Posted: 10 Sep 2008
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Washington State University - Department of Marketing, University of Iowa - Henry B. Tippie College of Business, National University of Singapore (NUS) - NUS Business School, Erasmus Research Institute of Management (ERIM), affiliation not provided to SSRN, affiliation not provided to SSRN, Cardiff University - Cardiff Business School, Cardiff University - Cardiff Business School, Indiana University - Kelley School of Business - Department of Marketing, Indian Institute of Management (IIM), Lucknow, Curtin University - School of Marketing and affiliation not provided to SSRN
Downloads 129 (218,038)

Abstract:

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design, logos, international marketing, standardization, adaptation, structural equation models, Gibbs sampling, concomitant variable, Bayesian, mixture models

2.

Decision Support Tool for Retail Shelf Space Optimization

International Journal of Information Technology & Decision Making, Vol. 7, No. 3, pp. 547-565, 2008
Posted: 24 Apr 2010
B. Ramaseshan
Curtin University - School of Marketing

Abstract:

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Category management, product assortment, optimal shelf space allocation

3.

A Retail Category Management Model Integrating Shelf Space and Inventory Levels

Asia-Pacific Journal of Operational Research, 2009
Posted: 24 Apr 2010 Last Revised: 29 Jun 2010
Curtin University - School of Marketing, Curtin University - Department of Mathematics and Statistics and Curtin University - Department of Mathematics and Statistics

Abstract:

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Category management, product assortments, optimal shelf space allocation