Mirjam A. Tuk

Imperial College Business School

Assistant Professor of Marketing

Tanaka Building

South Kensington Campus

London SW7 2AZ, DC SW7 2AZ

United Kingdom

SCHOLARLY PAPERS

4

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Scholarly Papers (4)

1.

Inhibitory Spillover: Increased Urination Urgency Facilitates Impulse Control in Unrelated Domains

Number of pages: 22 Posted: 07 Dec 2010
Mirjam A. Tuk, Debra Trampe and Luk Warlop
Imperial College Business School, Department of Marketing, University of Groningen and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 457 (40,167)

Abstract:

2.

Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing

ERIM Report Series Reference No. ERS-2008-056-MKT
Number of pages: 42 Posted: 27 Oct 2008
Imperial College Business School, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus Research Institute of Management (ERIM) and Radboud University Nijmegen
Downloads 441 (51,682)

Abstract:

word-of-mouth, rewarded recommendations, relationship norms, disclosure of ulterior motive

3.

The Emotional Information Processing System is Risk Averse: Ego-Depletion and Investment Behavior

ERIM Report Series Reference No. ERS-2008-064-MKT
Number of pages: 30 Posted: 03 Nov 2008
University of Colorado at Boulder, INSEAD - Marketing, Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Imperial College Business School
Downloads 221 (103,404)

Abstract:

emotional information processing system, risk averse, ego depletion, investment behavior

4.

Interpersonal Relationships Moderate the Effect of Faces on Person Judgments

ERIM Report Series Reference No. ERS-2008-057-MKT
Number of pages: 32 Posted: 27 Oct 2008
Imperial College Business School, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Erasmus Research Institute of Management (ERIM) and Radboud University Nijmegen
Downloads 55 (308,076)

Abstract:

trust, facial characteristics, person perception, word-of-mouth, relationship norms