Robert Kozinets

York University - Schulich School of Business

4700 Keele Street

Toronto, Ontario M3J 1P3

Canada

SCHOLARLY PAPERS

2

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CITATIONS
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23

Scholarly Papers (2)

1.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Number of pages: 51 Posted: 03 May 2013
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Downloads 1,396 (4,028)
Citation 10

Abstract:

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Word of mouth, online communities, online consumer behavior, advertising and promotions, consumer communication, Internet marketing

2.

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

Journal of Marketing, Vol. 67, pp. 19-33, July 2003
Number of pages: 16 Posted: 11 Mar 2012
Stephen Brown, Robert Kozinets and John F. Sherry
Ulster University, York University - Schulich School of Business and affiliation not provided to SSRN
Downloads 202 (62,687)
Citation 13

Abstract:

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