Robert Kozinets

York University - Schulich School of Business

4700 Keele Street

Toronto, Ontario M3J 1P3

Canada

  • York University - Schulich School of Business

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

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1.

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, March 2010, HEC Paris Research Paper No. MKG-2013-980
Number of pages: 51 Posted: 03 May 2013
Robert Kozinets, Andrea C. Wojnicki, Sarah Wilner and Kristine de Valck
York University - Schulich School of Business, University of Toronto, Wilfrid Laurier University and Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Downloads 2,938 (4,697)
Citation 8

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Word of mouth, online communities, online consumer behavior, advertising and promotions, consumer communication, Internet marketing

2.

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

Journal of Marketing, Vol. 67, pp. 19-33, July 2003
Number of pages: 16 Posted: 11 Mar 2012
Stephen Brown, Robert Kozinets and John Sherry
Ulster University, York University - Schulich School of Business and affiliation not provided to SSRN
Downloads 466 (71,798)
Citation 5

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