Ashwin Aravindakshan

University of California, Davis

One Shields Avenue

Apt 153

Davis, CA 95616

United States

http://ashwin.faculty.ucdavis.edu

SCHOLARLY PAPERS

7

DOWNLOADS

660

SSRN CITATIONS

4

CROSSREF CITATIONS

3

Scholarly Papers (7)

1.

Spatiotemporal Allocation of Advertising Budgets

Number of pages: 53 Posted: 28 Jun 2011
Ashwin Aravindakshan, Kay Peters and Prasad A. Naik
University of California, Davis, University of Hamburg - Institute for Marketing and Media and University of California, Davis
Downloads 216 (183,220)
Citation 2

Abstract:

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Advertising, Budget Allocation, Spatiotemporal Model, Optimal Allocation, Neighborhood Effects, Spatial Dependence, Spatial Heterogeneity

2.

Mask-Wearing During the COVID-19 Pandemic

Number of pages: 69 Posted: 28 Oct 2020
Ashwin Aravindakshan, Jörn Boehnke, Ehsan Gholami and Ashutosh Nayak
University of California, Davis, University of California, Davis, University of California, Davis and University of California, Davis
Downloads 119 (300,806)

Abstract:

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Face Masks, COVID-19 pandemic, Policy Effectiveness

3.

Managing Blood Donations with Marketing

Marketing Science, Forthcoming
Number of pages: 35 Posted: 30 Dec 2014 Last Revised: 05 Jan 2015
Ashwin Aravindakshan, Olivier Rubel and Oliver Rutz
University of California, Davis, University of California, Davis - Graduate School of Management and University of Washington - Michael G. Foster School of Business
Downloads 117 (304,439)

Abstract:

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Blood Bank, Paid-Own-Earned Media, Social/Non-profit Marketing, Optimal Control, Time Series, Bayesian Estimation, Dynamic Linear Model

4.

Understanding the Memory Effects in Pulsing Advertising

Operations Research, Forthcoming
Number of pages: 31 Posted: 04 Feb 2015
Ashwin Aravindakshan and Prasad A. Naik
University of California, Davis and University of California, Davis
Downloads 87 (369,909)
Citation 1

Abstract:

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Memory effects, Awareness formation, Pulsing advertising, Hamiltonian, Lambert W, Delay differential equations

5.

What Characterizes the Polymediality of the Mobile Phone? The Multiple Media within the World’s Most Popular Medium

Number of pages: 19 Posted: 15 Jul 2016 Last Revised: 03 Aug 2016
Martin Hilbert and Ashwin Aravindakshan
University of California, Davis and University of California, Davis
Downloads 57 (464,653)

Abstract:

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Mobile apps, polymedia, mobile phone, technology adoption, human-to-machine communication; media classification

6.

How Does Awareness Evolve When Advertising Stops? The Role of Memory

Marketing Letters, 2010
Number of pages: 21 Posted: 30 Dec 2014
Ashwin Aravindakshan and Prasad A. Naik
University of California, Davis and University of California, Davis
Downloads 47 (505,335)

Abstract:

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Consumer Memory, Advertising, Awareness, LambertW, Duration of Advertising Effects

7.

Solving Share Equations in Logit Models Using the LambertW Function

Review of Marketing Science, 2010
Number of pages: 23 Posted: 30 Dec 2014
Ashwin Aravindakshan and Brian T. Ratchford
University of California, Davis and University of Texas at Dallas
Downloads 17 (680,041)

Abstract:

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Logit Models, Discrete Choice Models, LambertW, Equilibrium Prices