Olivier Rubel

University of California, Davis - Graduate School of Management

One Shields Avenue

Davis, CA 95616

United States

  • University of California, Davis - Graduate School of Management

SCHOLARLY PAPERS

6

DOWNLOADS

1,264

TOTAL CITATIONS

5

Scholarly Papers (6)

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1.

Managing Conflicts between Marketing and Sales: Customer Acquisition in Business Markets

Number of pages: 41 Posted: 12 Dec 2019 Last Revised: 11 Feb 2025
Olivier Rubel, Chen Zhou, Rajdeep Grewal and Jagmohan S. Raju
University of California, Davis - Graduate School of Management, University of South Carolina, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Pennsylvania - Marketing Department
Downloads 552 (106,249)

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Business Markets, Marketing-Sales Interface, Conflicts, Agency Theory, Sequential Agency Model.

2.

Data Policy and Choices in Platforms

Georgia Tech Scheller College of Business Research Paper No. 3473606
Number of pages: 19 Posted: 30 Oct 2019
Hemant K. Bhargava, Olivier Rubel, Elizabeth J. Altman, Ramnik Arora, Jörn Boehnke, Kaitlin Daniels, Timothy Derdenger, Bryan Kirschner, Darin LaFramboise, Pantelis Loupos, Geoffrey Parker and Adithya Pattabhiramaiah
University of California, Davis, University of California, Davis - Graduate School of Management, University of Massachusetts Lowell, affiliation not provided to SSRN, Harvard University, University of Wisconsin-Madison - Department of Operations and Information Management, Carnegie Mellon University - David A. Tepper School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, University of California, Davis - Graduate School of Management, Dartmouth College and Georgia Institute of Technology - Scheller College of Business
Downloads 261 (245,944)

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platforms, data privacy, policy, monetization, choice

3.

Managing Blood Donations with Marketing

Marketing Science, Forthcoming
Number of pages: 35 Posted: 30 Dec 2014 Last Revised: 05 Jan 2015
Ashwin Aravindakshan, Olivier Rubel and Oliver Rutz
University of California, Davis, University of California, Davis - Graduate School of Management and University of Washington - Michael G. Foster School of Business
Downloads 210 (303,878)
Citation 1

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Blood Bank, Paid-Own-Earned Media, Social/Non-profit Marketing, Optimal Control, Time Series, Bayesian Estimation, Dynamic Linear Model

4.

Optimal Advertising When Envisioning a Product-Harm Crisis

Downloads 186 (341,740)
Citation 2

Optimal Advertising When Envisioning a Product-Harm Crisis

Number of pages: 42 Posted: 19 Jul 2011
Olivier Rubel, Prasad A. Naik and Shuba Srinivasan
University of California, Davis - Graduate School of Management, University of California, Davis and Boston University - Questrom School of Business
Downloads 186 (339,410)
Citation 2

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Product Harm Crisis, Optimal Advertising, Stochastic Optimal Control, Random Stopping Problem, Kalman Filter, Ford Explorer Rollover

Optimal Advertising When Envisioning a Product-Harm Crisis

Marketing Science, Forthcoming
Posted: 19 Jul 2011
Olivier Rubel, Prasad A. Naik and Shuba Srinivasan
University of California, Davis - Graduate School of Management, University of California, Davis and Boston University - Questrom School of Business

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Product Harm Crisis, Optimal Advertising, Stochastic Optimal Control, Random Stopping Time Problem, Kalman Filter, Ford Explorer Rollover

5.

Stochastic Competitive Entries and Dynamic Pricing

European Journal of Operational Research, Forthcoming
Number of pages: 30 Posted: 29 Jun 2013
Olivier Rubel
University of California, Davis - Graduate School of Management
Downloads 55 (777,425)
Citation 2

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Optimal Control, Pricing, Entry, Stochastic Differential Games

6.

Platform Data Strategy

Marketing Letters (05 September 2020) https://doi.org/10.1007/s11002-020-09539-3
Posted: 08 Mar 2021
Hemant K. Bhargava, Olivier Rubel, Elizabeth J. Altman, Ramnik Arora, Jörn Boehnke, Kaitlin Daniels, Timothy Derdenger, Bryan Kirschner, Darin LaFramboise, Pantelis Loupos, Geoffrey Parker and Adithya Pattabhiramaiah
University of California, Davis, University of California, Davis - Graduate School of Management, University of Massachusetts Lowell, affiliation not provided to SSRN, Harvard University, University of Wisconsin-Madison - Department of Operations and Information Management, Carnegie Mellon University - David A. Tepper School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, University of California, Davis - Graduate School of Management, Dartmouth College and Georgia Institute of Technology - Scheller College of Business

Abstract:

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Platform, Data, Strategy, Consumers, Choice