Olivier Rubel

University of California, Davis - Graduate School of Management

One Shields Avenue

Davis, CA 95616

United States

SCHOLARLY PAPERS

6

DOWNLOADS

611

SSRN CITATIONS

3

CROSSREF CITATIONS

0

Scholarly Papers (6)

1.

Managing Conflicts between Marketing and Sales: Customer Acquisition in Business Markets

Number of pages: 48 Posted: 12 Dec 2019
University of California, Davis - Graduate School of Management, University of South Carolina, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Pennsylvania - Marketing Department
Downloads 174 (218,621)

Abstract:

Loading...

Agency Theory, Business Markets, Compensation, Customer Acquisition, Incentives, Marketing-Sales Interface, Multitasking

2.

Data Policy and Choices in Platforms

Georgia Tech Scheller College of Business Research Paper No. 3473606
Number of pages: 19 Posted: 30 Oct 2019
University of California, Davis, University of California, Davis - Graduate School of Management, University of Massachusetts Lowell, affiliation not provided to SSRN, Harvard University, Washington University in St. Louis - John M. Olin Business School, Carnegie Mellon University - David A. Tepper School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, University of California, Davis - Graduate School of Management, Dartmouth College and Georgia Institute of Technology - Scheller College of Business
Downloads 152 (244,929)

Abstract:

Loading...

platforms, data privacy, policy, monetization, choice

Optimal Advertising When Envisioning a Product-Harm Crisis

Number of pages: 42 Posted: 19 Jul 2011
Olivier Rubel, Prasad A. Naik and Shuba Srinivasan
University of California, Davis - Graduate School of Management, University of California, Davis and Boston University - Questrom School of Business
Downloads 138 (265,571)
Citation 2

Abstract:

Loading...

Product Harm Crisis, Optimal Advertising, Stochastic Optimal Control, Random Stopping Problem, Kalman Filter, Ford Explorer Rollover

Optimal Advertising When Envisioning a Product-Harm Crisis

Marketing Science, Forthcoming
Posted: 19 Jul 2011
Olivier Rubel, Prasad A. Naik and Shuba Srinivasan
University of California, Davis - Graduate School of Management, University of California, Davis and Boston University - Questrom School of Business

Abstract:

Loading...

Product Harm Crisis, Optimal Advertising, Stochastic Optimal Control, Random Stopping Time Problem, Kalman Filter, Ford Explorer Rollover

4.

Managing Blood Donations with Marketing

Marketing Science, Forthcoming
Number of pages: 35 Posted: 30 Dec 2014 Last Revised: 05 Jan 2015
Ashwin Aravindakshan, Olivier Rubel and Oliver Rutz
University of California, Davis, University of California, Davis - Graduate School of Management and University of Washington - Michael G. Foster School of Business
Downloads 117 (299,173)

Abstract:

Loading...

Blood Bank, Paid-Own-Earned Media, Social/Non-profit Marketing, Optimal Control, Time Series, Bayesian Estimation, Dynamic Linear Model

5.

Stochastic Competitive Entries and Dynamic Pricing

European Journal of Operational Research, Forthcoming
Number of pages: 30 Posted: 29 Jun 2013
Olivier Rubel
University of California, Davis - Graduate School of Management
Downloads 30 (582,509)

Abstract:

Loading...

Optimal Control, Pricing, Entry, Stochastic Differential Games

6.

Platform Data Strategy

Marketing Letters (05 September 2020) https://doi.org/10.1007/s11002-020-09539-3
Posted: 08 Mar 2021
University of California, Davis, University of California, Davis - Graduate School of Management, University of Massachusetts Lowell, affiliation not provided to SSRN, Harvard University, Washington University in St. Louis - John M. Olin Business School, Carnegie Mellon University - David A. Tepper School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, University of California, Davis - Graduate School of Management, Dartmouth College and Georgia Institute of Technology - Scheller College of Business

Abstract:

Loading...

Platform, Data, Strategy, Consumers, Choice