Venkatesh Shankar

Texas A&M University - Mays Business School

Professor of Marketing and Coleman Chair in Marketing

Wehner 401Q, MS 4353

College Station, TX 77843-4218

United States

http://www.venkyshankar.com

SCHOLARLY PAPERS

14

DOWNLOADS
Rank 7,897

SSRN RANKINGS

Top 7,897

in Total Papers Downloads

4,669

CITATIONS
Rank 19,350

SSRN RANKINGS

Top 19,350

in Total Papers Citations

16

Scholarly Papers (14)

1.

Strategic Allocation of Marketing Resources: Methods and Managerial Insights

Number of pages: 37 Posted: 23 Sep 2008
Venkatesh Shankar
Texas A&M University - Mays Business School
Downloads 686 (23,593)

Abstract:

2.

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Journal of Interactive Marketing, Vol. 24, pp. 111-120, 2010, Mays Business School Research Paper
Number of pages: 10 Posted: 17 May 2012
Texas A&M University - Mays Business School, affiliation not provided to SSRN, Florida State University and University of California, Davis
Downloads 657 (24,043)
Citation 3

Abstract:

Mobile marketing, Retailing, Interactivity, Wireless, Strategy, Marketing communications

3.

Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions

Journal of Interactive Marketing, Vol. 23, pp. 70-81, 2009, Mays Business School Research Paper
Number of pages: 12 Posted: 17 May 2012
Scott Neslin and Venkatesh Shankar
Tuck School of Business at Dartmouth and Texas A&M University - Mays Business School
Downloads 479 (28,822)
Citation 6

Abstract:

Customer relationship management, Marketing channels, Customer value, Database marketing

4.

Service Innovations, Customer Satisfaction, and Firm Value: Asymmetries between Internet-Enabled and Non-Internet-Enabled Service Innovations

Number of pages: 51 Posted: 23 Sep 2008
Venkatesh Shankar
Texas A&M University - Mays Business School
Downloads 437 (48,538)

Abstract:

Services marketing, firm value, customer satisfaction, marketing strategy, innovation, Internet

5.

Innovations in Shopper Marketing: Current Insights and Future Research Issues

Journal of Retailing 87S (1, 2011) S29-S42, Mays Business School Research Paper No. 2012-59
Number of pages: 15 Posted: 17 May 2012
Texas A&M University - Mays Business School, University of Pittsburgh - Katz Graduate School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 303 (43,999)

Abstract:

Shopper behavior, Multichannel marketing, In-store marketing, Retailer, Manufacturer

6.

The Dynamic Impact of Product-Harm Crises on Brand Equity and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry

Mays Business School Research Paper No. 2012-42
Number of pages: 35 Posted: 11 May 2012
Venkatesh Shankar and Yan Liu
Texas A&M University - Mays Business School and affiliation not provided to SSRN
Downloads 247 (71,314)

Abstract:

Advertising, Brand equity, Product harm crisis, Kalman filter, BLP approach

7.

How Valuable are Multichannel Customers? The Moderating Effects of Product Category on the Relationship between Channel Preference and Monetary Value

UNC Kenan-Flagler Research Paper No. 2013-8
Number of pages: 59 Posted: 11 May 2012 Last Revised: 10 Mar 2013
Tarun Kushwaha and Venkatesh Shankar
University of North Carolina Kenan-Flagler Business School and Texas A&M University - Mays Business School
Downloads 173 (120,176)

Abstract:

Customer relationship management, channels, multichannel marketing, retailing

8.

Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects

Mays Business School Research Paper No. 2012-41
Number of pages: 62 Posted: 11 May 2012
Gary L. Lilien, John Roberts and Venkatesh Shankar
Pennsylvania State University - Institute for the Study of Business Markets, Australian Graduate School of Management and Texas A&M University - Mays Business School
Downloads 107 (180,237)

Abstract:

marketing models, decision-making, marketing analytics, implementation

9.

How Emerging Markets are Reshaping the Innovation Architecture of Global Firms

Forthcoming, Review of Marketing Research
Number of pages: 30 Posted: 29 Jul 2013
Venkatesh Shankar and Nicole Hanson
Texas A&M University - Mays Business School and Texas A&M University - Department of Marketing
Downloads 99 (170,868)

Abstract:

Innovation, Emerging Markets, New Product Development, Reverse Innovation, Affordable Innovation

10.

Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research

Journal of Retailing, 85 (1, 2009) 42–55,
Number of pages: 15 Posted: 19 May 2012
Tuck School of Business at Dartmouth, Georgia State University - J. Mack Robinson College of Business, Walton College of Business, Texas A&M University - Mays Business School and affiliation not provided to SSRN
Downloads 90 (163,254)
Citation 1

Abstract:

Communication, Promotion, Advertising, New media: Resource allocation, Trade promotion, Consumer promotion, Accounting; Legal issues

11.

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

Journal of Marketing, Vol. 73 (May 2009), 99–117, Mays Business School Research Paper No. 2012-60,
Number of pages: 21 Posted: 17 May 2012
State University of New York (SUNY) at Buffalo, Purdue University - Krannert School of Management, University of Maryland - Robert H. Smith School of Business and Texas A&M University - Mays Business School
Downloads 70 (259,799)
Citation 1

Abstract:

cross-category sales, aisle management, display placement, spatial model, marketing mix

12.

Inferring Market Structure from Customer Response to Competing and Complementary Products

Marketing Letters 13:3, 221–232, 2002,
Number of pages: 12 Posted: 14 Feb 2014
affiliation not provided to SSRN, University of Iowa - Henry B. Tippie College of Business, San Francisco State University, University of Delaware - Alfred Lerner College of Business and Economics, Loma Buena Associates, University of North Carolina Kenan-Flagler Business School, Rutgers, The State University of New Jersey (Deceased), Sawtooth Software, Rice University, University of Michigan, Stephen M. Ross School of Business, Vienna University of Economics and Business, Cornell University - Samuel Curtis Johnson Graduate School of Management and Texas A&M University - Mays Business School
Downloads 16 (425,641)
Citation 5

Abstract:

market structure analysis, competition, complementary products, product class definition

13.

The Effects of Mobile Apps on Shopper Purchases and Product Returns

Mays Business School Research Paper No. 2878903
Number of pages: 51 Posted: 02 Dec 2016
Unnati Narang and Venkatesh Shankar
Texas A&M University (TAMU), Mays Business School, Business Administration - Marketing, Students and Texas A&M University - Mays Business School
Downloads 0 (93,165)

Abstract:

difference-in-differences, exponential Type II Tobit, mobile marketing, mobile apps, quasi-experiment

14.

The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations?

Mays Business School Research Paper No. 2840454
Number of pages: 45 Posted: 20 Sep 2016
Thomas Dotzel and Venkatesh Shankar
McGill University - Desautels Faculty of Management and Texas A&M University - Mays Business School
Downloads 0 (261,866)

Abstract:

B2B Marketing, Services, Strategy, Innovation, Finance and Marketing, Shareholder Value