Venkatesh Shankar

Texas A&M University - Mays Business School

Professor of Marketing and Coleman Chair in Marketing

Wehner 401Q, MS 4353

College Station, TX 77843-4218

United States

http://www.venkyshankar.com

SCHOLARLY PAPERS

16

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5,270

CITATIONS
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Top 22,225

in Total Papers Citations

20

Scholarly Papers (16)

1.

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Journal of Interactive Marketing, Vol. 24, pp. 111-120, 2010, Mays Business School Research Paper
Number of pages: 10 Posted: 17 May 2012
Texas A&M University - Mays Business School, affiliation not provided to SSRN, Florida State University and University of California, Davis
Downloads 903 (24,778)
Citation 18

Abstract:

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Mobile marketing, Retailing, Interactivity, Wireless, Strategy, Marketing communications

2.

Strategic Allocation of Marketing Resources: Methods and Managerial Insights

Number of pages: 37 Posted: 23 Sep 2008
Venkatesh Shankar
Texas A&M University - Mays Business School
Downloads 850 (26,963)
Citation 4

Abstract:

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3.

Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions

Journal of Interactive Marketing, Vol. 23, pp. 70-81, 2009, Mays Business School Research Paper
Number of pages: 12 Posted: 17 May 2012
Scott Neslin and Venkatesh Shankar
Dartmouth College - Tuck School of Business and Texas A&M University - Mays Business School
Downloads 846 (27,159)
Citation 31

Abstract:

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Customer relationship management, Marketing channels, Customer value, Database marketing

4.

Innovations in Shopper Marketing: Current Insights and Future Research Issues

Journal of Retailing 87S (1, 2011) S29-S42, Mays Business School Research Paper No. 2012-59
Number of pages: 15 Posted: 17 May 2012
Texas A&M University - Mays Business School, University of Pittsburgh - Katz Graduate School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 632 (40,382)
Citation 4

Abstract:

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Shopper behavior, Multichannel marketing, In-store marketing, Retailer, Manufacturer

5.

Service Innovations, Customer Satisfaction, and Firm Value: Asymmetries between Internet-Enabled and Non-Internet-Enabled Service Innovations

Number of pages: 51 Posted: 23 Sep 2008
Venkatesh Shankar
Texas A&M University - Mays Business School
Downloads 477 (58,041)
Citation 3

Abstract:

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Services marketing, firm value, customer satisfaction, marketing strategy, innovation, Internet

6.

The Dynamic Impact of Product-Harm Crises on Brand Equity and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry

Mays Business School Research Paper No. 2012-42
Number of pages: 35 Posted: 11 May 2012
Venkatesh Shankar and Yan Liu
Texas A&M University - Mays Business School and Independent
Downloads 387 (74,684)
Citation 8

Abstract:

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Advertising, Brand equity, Product harm crisis, Kalman filter, BLP approach

7.

How Valuable are Multichannel Customers? The Moderating Effects of Product Category on the Relationship between Channel Preference and Monetary Value

UNC Kenan-Flagler Research Paper No. 2013-8
Number of pages: 59 Posted: 11 May 2012 Last Revised: 10 Mar 2013
Tarun Kushwaha and Venkatesh Shankar
University of North Carolina Kenan-Flagler Business School and Texas A&M University - Mays Business School
Downloads 221 (136,425)

Abstract:

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Customer relationship management, channels, multichannel marketing, retailing

8.

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

Rotman School of Management Working Paper No. 3093999, University of Alberta School of Business Research Paper No. 2017-712, Mays Business School Research Paper No. 3093999
Number of pages: 66 Posted: 03 Jan 2018 Last Revised: 11 Apr 2018
National University of Singapore (NUS), University of Pittsburgh - Katz Graduate School of Business, University of Alberta - Department of Marketing, Business Economics & Law, IÉSEG School of Management, Rice University - Jesse H. Jones Graduate School of Business, University of Notre Dame, University of Groningen, University of Pennsylvania - Marketing Department, Carnegie Mellon University, Columbia Business School - Marketing, University of Texas at Austin - Department of Marketing, University of Toronto - Joseph L. Rotman School of Management and Texas A&M University - Mays Business School
Downloads 196 (152,832)
Citation 1

Abstract:

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Shopper Journey, Retailing

9.

Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research

Journal of Retailing, 85 (1, 2009) 42–55
Number of pages: 15 Posted: 19 May 2012
Dartmouth College - Tuck School of Business, Georgia State University - J. Mack Robinson College of Business, Walton College of Business, Texas A&M University - Mays Business School and affiliation not provided to SSRN
Downloads 186 (160,286)
Citation 10

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Communication, Promotion, Advertising, New media: Resource allocation, Trade promotion, Consumer promotion, Accounting; Legal issues

10.

How Emerging Markets are Reshaping the Innovation Architecture of Global Firms

Forthcoming, Review of Marketing Research
Number of pages: 30 Posted: 29 Jul 2013
Venkatesh Shankar and Nicole Hanson
Texas A&M University - Mays Business School and Texas A&M University - Department of Marketing
Downloads 169 (174,602)

Abstract:

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Innovation, Emerging Markets, New Product Development, Reverse Innovation, Affordable Innovation

11.

Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects

Mays Business School Research Paper No. 2012-41
Number of pages: 62 Posted: 11 May 2012
Gary L. Lilien, John Roberts and Venkatesh Shankar
Pennsylvania State University - Institute for the Study of Business Markets, Australian Graduate School of Management and Texas A&M University - Mays Business School
Downloads 134 (211,499)
Citation 4

Abstract:

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marketing models, decision-making, marketing analytics, implementation

12.

The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations?

Mays Business School Research Paper No. 2840454
Number of pages: 45 Posted: 20 Sep 2016
Thomas Dotzel and Venkatesh Shankar
McGill University - Desautels Faculty of Management and Texas A&M University - Mays Business School
Downloads 130 (216,711)
Citation 5

Abstract:

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B2B Marketing, Services, Strategy, Innovation, Finance and Marketing, Shareholder Value

13.

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

Journal of Marketing, Vol. 73 (May 2009), 99–117, Mays Business School Research Paper No. 2012-60
Number of pages: 21 Posted: 17 May 2012
Baruch College, Purdue University - Krannert School of Management, University of Maryland - Robert H. Smith School of Business and Texas A&M University - Mays Business School
Downloads 111 (243,600)
Citation 9

Abstract:

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cross-category sales, aisle management, display placement, spatial model, marketing mix

14.

Inferring Market Structure from Customer Response to Competing and Complementary Products

Marketing Letters 13:3, 221–232, 2002
Number of pages: 12 Posted: 14 Feb 2014
affiliation not provided to SSRN, University of Iowa - Henry B. Tippie College of Business, San Francisco State University, University of Delaware - Alfred Lerner College of Business and Economics, Loma Buena Associates, University of North Carolina Kenan-Flagler Business School, Rutgers, The State University of New Jersey (Deceased), Sawtooth Software, Rice University, University of Michigan, Stephen M. Ross School of Business, Vienna University of Economics and Business, Cornell University - Samuel Curtis Johnson Graduate School of Management and Texas A&M University - Mays Business School
Downloads 28 (471,206)
Citation 7

Abstract:

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market structure analysis, competition, complementary products, product class definition

15.

The Impact of Mobile App Failures on Online and Offline Purchases

Mays Business School Research Paper No. 3144434, Stanford University Graduate School of Business Research Paper No. 18-18
Posted: 20 Mar 2018 Last Revised: 06 Jan 2019
Unnati Narang, Venkatesh Shankar and Sridhar Narayanan
Texas A&M University - Mays Business School, Texas A&M University - Mays Business School and Stanford Graduate School of Business

Abstract:

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service failure, mobile marketing, mobile app, retailing, omnichannel, difference-in- differences, natural experiment

16.

The Effects of Mobile Apps on Shopper Purchases and Product Returns

Mays Business School Research Paper No. 2878903
Posted: 02 Dec 2016
Unnati Narang and Venkatesh Shankar
Texas A&M University - Mays Business School and Texas A&M University - Mays Business School

Abstract:

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difference-in-differences, exponential Type II Tobit, mobile marketing, mobile apps, quasi-experiment