Mingyu Joo

University of California, Riverside - School of Business

Assistant Professor of Marketing

900 University Ave.

Riverside, CA 92521

United States

http://www.mingyujoo.com

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 12,342

SSRN RANKINGS

Top 12,342

in Total Papers Downloads

3,765

SSRN RANKINGS

Top 28,747

in Total Papers Citations

8

!

Under construction: SSRN citations will be offline until July when we will launch a brand new and improved citations service, check here for more details.

For more information

Scholarly Papers (7)

1.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
Mingyu Joo, Kenneth C. Wilbur and Yi Zhu
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 1,980 (7,180)

Abstract:

Loading...

Advertising, Search Engine Marketing, Television

2.

Television Advertising and Online Search

Management Science, Forthcoming
Number of pages: 36 Posted: 15 May 2013 Last Revised: 22 Jun 2014
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management, Columbia University - Columbia Business School and University of Minnesota - Carlson School of Management
Downloads 855 (26,619)

Abstract:

Loading...

Advertising, Information Search, Media, Search Engine Marketing, Television

3.

Optimal Product Design by Sequential Experiments in High Dimensions

Number of pages: 44 Posted: 07 Jan 2016 Last Revised: 30 Mar 2018
University of California, Riverside - School of Business, The Procter and Gamble Company and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 292 (102,006)

Abstract:

Loading...

Design Criterion, Expected Improvement, Interaction Effects, Stochastic Search Variable Selection

4.

Temporal Distance and Price Responsiveness: Empirical Investigation of the Cruise Industry

Number of pages: 56 Posted: 15 Jul 2015 Last Revised: 09 Apr 2019
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and Walton College of Business
Downloads 264 (113,501)

Abstract:

Loading...

Advance Sales, Cruise, Price Responsiveness, Temporal Distance, Market Differentiation, Instrumental Variables

5.

An Economic Model of Price Comparison with Consumers’ Internal Standards

Number of pages: 55 Posted: 03 Mar 2017 Last Revised: 24 Aug 2018
Dong Soo Kim and Mingyu Joo
Ohio State University (OSU) - Fisher College of Business and University of California, Riverside - School of Business
Downloads 211 (142,010)

Abstract:

Loading...

Reference Price, Price Expectation, Opportunity Cost, Misspecification Bias, Endogeneity

6.

Advertising and Brand Attitudes: Evidence from 575 Brands Over Five Years

Number of pages: 55 Posted: 19 Apr 2018 Last Revised: 24 Sep 2018
University of Houston - C.T. Bauer College of Business, University of California, Riverside - School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 95 (269,635)

Abstract:

Loading...

Advertising, Brand Attitude, Brand Tracking Metrics, Media Mix Models

7.

Divergent Temporal Courses for Liking vs. Wanting in Response to Persuasion

Number of pages: 29 Posted: 27 Sep 2018
Mingyu Joo, Wendy Liu and Kenneth C. Wilbur
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 68 (328,868)

Abstract:

Loading...

Liking and Wanting; Field Experiment; Serial Position Effect; Sequential Affective Experiences; Sequential Goal Activation