Mingyu Joo

University of California, Riverside - School of Business

Assistant Professor of Marketing

900 University Ave.

Riverside, CA 92521

United States

http://www.mingyujoo.com

SCHOLARLY PAPERS

7

DOWNLOADS
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SSRN RANKINGS

Top 12,399

in Total Papers Downloads

3,594

CITATIONS
Rank 28,687

SSRN RANKINGS

Top 28,687

in Total Papers Citations

8

Scholarly Papers (7)

1.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
Mingyu Joo, Kenneth C. Wilbur and Yi Zhu
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 1,958 (6,905)

Abstract:

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Advertising, Search Engine Marketing, Television

2.

Television Advertising and Online Search

Management Science, Forthcoming
Number of pages: 36 Posted: 15 May 2013 Last Revised: 22 Jun 2014
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management, University of California, Berkeley and University of Minnesota - Carlson School of Management
Downloads 836 (26,225)
Citation 8

Abstract:

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Advertising, Information Search, Media, Search Engine Marketing, Television

3.

Optimal Product Design by Sequential Experiments in High Dimensions

Number of pages: 44 Posted: 07 Jan 2016 Last Revised: 30 Mar 2018
University of California, Riverside - School of Business, The Procter and Gamble Company and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 275 (104,077)

Abstract:

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Design Criterion, Expected Improvement, Interaction Effects, Stochastic Search Variable Selection

4.

Temporal Distance and Price Elasticity: Empirical Investigation of the Cruise Industry

Number of pages: 57 Posted: 15 Jul 2015 Last Revised: 10 Sep 2017
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and Walton College of Business
Downloads 231 (125,698)

Abstract:

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Advance Sales, Cruise, Price Elasticity, Temporal Distance

5.

An Economic Model of Price Comparison with Consumers’ Internal Standards

Number of pages: 55 Posted: 03 Mar 2017 Last Revised: 24 Aug 2018
Dong Soo Kim and Mingyu Joo
Ohio State University (OSU) - Fisher College of Business and University of California, Riverside - School of Business
Downloads 199 (143,725)

Abstract:

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Reference Price, Price Expectation, Opportunity Cost, Misspecification Bias, Endogeneity

6.

Advertising and Brand Attitudes: Evidence from 575 Brands Over Five Years

Number of pages: 55 Posted: 19 Apr 2018 Last Revised: 24 Sep 2018
University of Houston - C.T. Bauer College of Business, University of California, Riverside - School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 62 (331,553)

Abstract:

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Advertising, Brand Attitude, Brand Tracking Metrics, Media Mix Models

7.

Divergent Temporal Courses for Liking vs. Wanting in Response to Persuasion

Number of pages: 29 Posted: 27 Sep 2018
Mingyu Joo, Wendy Liu and Kenneth C. Wilbur
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 33 (428,782)

Abstract:

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Liking and Wanting; Field Experiment; Serial Position Effect; Sequential Affective Experiences; Sequential Goal Activation