Mingyu Joo

University of California, Riverside - School of Business

Assistant Professor of Marketing

900 University Ave.

Riverside, CA 92521

United States

http://www.mingyujoo.com

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 12,368

SSRN RANKINGS

Top 12,368

in Total Papers Downloads

3,799

CITATIONS
Rank 22,635

SSRN RANKINGS

Top 22,635

in Total Papers Citations

28

Scholarly Papers (7)

1.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
Mingyu Joo, Kenneth C. Wilbur and Yi Zhu
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 1,985 (7,232)
Citation 10

Abstract:

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Advertising, Search Engine Marketing, Television

2.

Television Advertising and Online Search

Management Science, Forthcoming
Number of pages: 36 Posted: 15 May 2013 Last Revised: 22 Jun 2014
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management, Columbia University - Columbia Business School and University of Minnesota - Carlson School of Management
Downloads 860 (26,678)

Abstract:

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Advertising, Information Search, Media, Search Engine Marketing, Television

3.

Optimal Product Design by Sequential Experiments in High Dimensions

Number of pages: 44 Posted: 07 Jan 2016 Last Revised: 30 Mar 2018
University of California, Riverside - School of Business, The Procter and Gamble Company and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 295 (101,963)

Abstract:

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Design Criterion, Expected Improvement, Interaction Effects, Stochastic Search Variable Selection

4.

Temporal Distance and Price Responsiveness: Empirical Investigation of the Cruise Industry

Number of pages: 57 Posted: 15 Jul 2015 Last Revised: 04 Aug 2019
University of California, Riverside - School of Business, Walton College of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 269 (112,499)

Abstract:

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Advance Sales, Cruise, Price Responsiveness, Temporal Distance, Market Differentiation, Instrumental Variables

5.

An Economic Model of Price Comparison with Consumers’ Internal Standards

Number of pages: 55 Posted: 03 Mar 2017 Last Revised: 24 Aug 2018
Dong Soo Kim and Mingyu Joo
Ohio State University (OSU) - Fisher College of Business and University of California, Riverside - School of Business
Downloads 212 (142,777)

Abstract:

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Reference Price, Price Expectation, Opportunity Cost, Misspecification Bias, Endogeneity

6.

Advertising and Brand Attitudes: Evidence from 575 Brands Over Five Years

Number of pages: 55 Posted: 19 Apr 2018 Last Revised: 24 Sep 2018
University of Houston - C.T. Bauer College of Business, University of California, Riverside - School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 105 (254,832)
Citation 1

Abstract:

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Advertising, Brand Attitude, Brand Tracking Metrics, Media Mix Models

7.

Divergent Temporal Courses for Liking vs. Wanting in Response to Persuasion

Number of pages: 29 Posted: 27 Sep 2018
Mingyu Joo, Wendy Liu and Kenneth C. Wilbur
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 73 (319,769)

Abstract:

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Liking and Wanting; Field Experiment; Serial Position Effect; Sequential Affective Experiences; Sequential Goal Activation