Mingyu Joo

University of California, Riverside - School of Business

Assistant Professor of Marketing

900 University Ave.

Riverside, CA 92521

United States

http://www.mingyujoo.com

SCHOLARLY PAPERS

6

DOWNLOADS
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3,424

CITATIONS
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SSRN RANKINGS

Top 28,660

in Total Papers Citations

8

Scholarly Papers (6)

1.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
Mingyu Joo, Kenneth C. Wilbur and Yi Zhu
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 1,929 (6,809)

Abstract:

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Advertising, Search Engine Marketing, Television

2.

Television Advertising and Online Search

Management Science, Forthcoming
Number of pages: 36 Posted: 15 May 2013 Last Revised: 22 Jun 2014
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management, University of California, Berkeley and University of Minnesota - Carlson School of Management
Downloads 812 (26,501)
Citation 8

Abstract:

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Advertising, Information Search, Media, Search Engine Marketing, Television

3.

Optimal Product Design by Sequential Experiments in High Dimensions

Number of pages: 44 Posted: 07 Jan 2016 Last Revised: 30 Mar 2018
University of California, Riverside - School of Business, The Procter and Gamble Company and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 239 (117,381)

Abstract:

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Design Criterion, Expected Improvement, Interaction Effects, Stochastic Search Variable Selection

4.

Temporal Distance and Price Elasticity: Empirical Investigation of the Cruise Industry

Number of pages: 57 Posted: 15 Jul 2015 Last Revised: 10 Sep 2017
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and Walton College of Business
Downloads 218 (130,952)

Abstract:

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Advance Sales, Cruise, Price Elasticity, Temporal Distance

5.

An Economic Model Explaining Reference Price Effects

Number of pages: 40 Posted: 03 Mar 2017 Last Revised: 02 May 2017
Dong Soo Kim, Mingyu Joo and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, University of California, Riverside - School of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 176 (159,475)

Abstract:

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Choice Models, Opportunity Cost, Model Misspecification

6.

Advertising and Brand Attitudes: Evidence from 575 Brands Over Five Years

Number of pages: 55 Posted: 19 Apr 2018 Last Revised: 13 Aug 2018
University of Houston - C.T. Bauer College of Business, University of California, Riverside - School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 50 (380,739)

Abstract:

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Advertising, Brand Attitude, Brand Tracking Metrics, Media Mix Models