Mingyu Joo

Ohio State University, Fisher College of Business

Assistant Professor

2100 Neil Ave.

Columbus, OH 43210-1144

United States

http://www.mingyujoo.com

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 13,449

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Top 13,449

in Total Papers Downloads

2,831

CITATIONS
Rank 28,821

SSRN RANKINGS

Top 28,821

in Total Papers Citations

8

Scholarly Papers (5)

1.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
Mingyu Joo, Kenneth C. Wilbur and Yi Zhu
Ohio State University, Fisher College of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 1,570 (6,618)

Abstract:

Advertising, Search Engine Marketing, Television

2.

Television Advertising and Online Search

Management Science, Forthcoming
Number of pages: 36 Posted: 15 May 2013 Last Revised: 22 Jun 2014
Ohio State University, Fisher College of Business, University of California, San Diego (UCSD) - Rady School of Management, University of California, Berkeley and University of Minnesota - Carlson School of Management
Downloads 498 (26,647)
Citation 8

Abstract:

Advertising, Information Search, Media, Search Engine Marketing, Television

3.

Temporal Distance and Price Elasticity: Empirical Investigation of the Cruise Industry

Number of pages: 54 Posted: 15 Jul 2015 Last Revised: 23 Oct 2016
Ohio State University, Fisher College of Business, University of California, San Diego (UCSD) - Rady School of Management and Walton College of Business
Downloads 27 (169,746)

Abstract:

Advance Sales, Cruise, Price Elasticity, Temporal Distance

4.

An Economic Model Explaining Reference Price Effects

Number of pages: 40 Posted: 03 Mar 2017 Last Revised: 02 May 2017
Dong Soo Kim, Mingyu Joo and Greg M. Allenby
Ohio State University (OSU) - Fisher College of Business, Ohio State University, Fisher College of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 0 (266,296)

Abstract:

Choice Models, Opportunity Cost, Model Misspecification

5.

Optimal Product Design by Sequential Experiments in High Dimensions

Number of pages: 38 Posted: 07 Jan 2016 Last Revised: 02 Apr 2017
Ohio State University, Fisher College of Business, The Procter and Gamble Company and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 0 (208,499)

Abstract:

Design Criteria, Expected Improvement, Interaction Effects, Stochastic Search Variable Selection