Mingyu Joo

Ohio State University (OSU) - Department of Marketing and Logistics

Assistant Professor

2100 Neil Ave.

Columbus, OH 43210-1144

United States

http://www.mingyujoo.com

SCHOLARLY PAPERS

4

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CITATIONS
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Top 30,767

in Total Papers Citations

7

Scholarly Papers (4)

1.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
Mingyu Joo, Kenneth C. Wilbur and Yi Zhu
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 1,570 (6,471)

Abstract:

Advertising, Search Engine Marketing, Television

2.

Television Advertising and Online Search

Management Science, Forthcoming
Number of pages: 36 Posted: 15 May 2013 Last Revised: 22 Jun 2014
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, San Diego (UCSD) - Rady School of Management, University of California, Berkeley and University of Minnesota - Carlson School of Management
Downloads 498 (26,692)
Citation 8

Abstract:

Advertising, Information Search, Media, Search Engine Marketing, Television

3.

Temporal Distance and Price Elasticity: Empirical Investigation of the Cruise Industry

Number of pages: 54 Posted: 15 Jul 2015 Last Revised: 23 Oct 2016
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, San Diego (UCSD) - Rady School of Management and Walton College of Business
Downloads 27 (187,073)

Abstract:

Advance Sales, Cruise, Price Elasticity, Temporal Distance

4.

Optimal Product Design by Sequential Experiments in High Dimensions

Number of pages: 39 Posted: 07 Jan 2016 Last Revised: 20 Jul 2016
Ohio State University (OSU) - Department of Marketing and Logistics, The Procter and Gamble Company and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 0 (230,703)

Abstract:

Design Criteria, Interaction Effects, Stochastic Search Variable Selection