Mingyu Joo

University of California, Riverside - School of Business

Assistant Professor of Marketing

900 University Ave.

Riverside, CA 92521

United States

http://www.mingyujoo.com

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 17,244

SSRN RANKINGS

Top 17,244

in Total Papers Downloads

5,481

SSRN CITATIONS
Rank 20,024

SSRN RANKINGS

Top 20,024

in Total Papers Citations

40

CROSSREF CITATIONS

26

Scholarly Papers (9)

1.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
Mingyu Joo, Kenneth C. Wilbur and Yi Zhu
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 2,173 (13,483)
Citation 24

Abstract:

Loading...

Advertising, Search Engine Marketing, Television

2.

Television Advertising and Online Search

Management Science, Forthcoming
Number of pages: 36 Posted: 24 Feb 2020
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management, Columbia University - Columbia Business School and University of Minnesota - Carlson School of Management
Downloads 1,221 (32,483)
Citation 16

Abstract:

Loading...

Advertising, Information Search, Media, Search Engine Marketing, Television

3.

Temporal Distance and Price Responsiveness: Empirical Investigation of the Cruise Industry

Number of pages: 57 Posted: 15 Jul 2015 Last Revised: 18 Sep 2019
University of California, Riverside - School of Business, Walton College of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 434 (126,243)
Citation 5

Abstract:

Loading...

Advance Sales, Cruise, Price Responsiveness, Temporal Distance, Market Differentiation, Instrumental Variables

4.

Optimal Product Design by Sequential Experiments in High Dimensions

Number of pages: 44 Posted: 07 Jan 2016 Last Revised: 30 Mar 2018
University of California, Riverside - School of Business, The Procter and Gamble Company and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 376 (148,602)
Citation 4

Abstract:

Loading...

Design Criterion, Expected Improvement, Interaction Effects, Stochastic Search Variable Selection

5.

Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace

Number of pages: 54 Posted: 18 Aug 2021 Last Revised: 17 Sep 2023
Mingyu Joo, Jiaqi Shi and Vibhanshu Abhishek
University of California, Riverside - School of Business, University of California, Irvine - Paul Merage School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 356 (157,867)
Citation 1

Abstract:

Loading...

Sponsored listings, online marketplace, field experiment, native ads, ad avoidance

6.

Advertising and Brand Attitudes: Evidence from 575 Brands Over Five Years

Number of pages: 55 Posted: 19 Apr 2018 Last Revised: 24 Sep 2018
University of Houston - C.T. Bauer College of Business, University of California, Riverside - School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 317 (178,737)
Citation 4

Abstract:

Loading...

Advertising, Brand Attitude, Brand Tracking Metrics, Media Mix Models

7.

Designing Distributed Ledger Technologies, Like Blockchain, for Advertising Markets

International Journal of Research in Marketing, Forthcoming
Number of pages: 21 Posted: 29 Aug 2022
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management, New York University (NYU) - Leonard N. Stern School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 222 (255,555)
Citation 2

Abstract:

Loading...

Distributed Ledger Technology, Blockchain, Digital advertising, Transparency, Privacy

8.

Consumer Aversion to Algorithm-Driven Price Volatility: Empirical Investigation of Airbnb

Number of pages: 56 Posted: 21 Dec 2022
Jiaqi Shi, Jinan Lin, Tingting Nian and Mingyu Joo
University of California, Irvine - Paul Merage School of Business, University of California, Irvine - Paul Merage School of Business, University of California, Irvine - Paul Merage School of Business and University of California, Riverside - School of Business
Downloads 214 (264,542)

Abstract:

Loading...

pricing algorithm, dynamic pricing, volatility aversion, human-AI interaction, Airbnb

9.

Divergent Temporal Courses for Liking vs. Wanting in Response to Persuasion

Number of pages: 29 Posted: 27 Sep 2018
Mingyu Joo, Wendy Liu and Kenneth C. Wilbur
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 168 (328,452)
Citation 1

Abstract:

Loading...

Liking and Wanting; Field Experiment; Serial Position Effect; Sequential Affective Experiences; Sequential Goal Activation