Mingyu Joo

University of California, Riverside - School of Business

Assistant Professor of Marketing

900 University Ave.

Riverside, CA 92521

United States

http://www.mingyujoo.com

  • University of California, Riverside - School of Business

SCHOLARLY PAPERS

9

DOWNLOADS
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Top 16,688

in Total Papers Downloads

4,932

SSRN CITATIONS
Rank 19,478

SSRN RANKINGS

Top 19,478

in Total Papers Citations

33

CROSSREF CITATIONS

25

Scholarly Papers (9)

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1.

Effects of TV Advertising on Keyword Search

Number of pages: 46 Posted: 07 Dec 2010 Last Revised: 16 Dec 2014
Mingyu Joo, Kenneth C. Wilbur and Yi Zhu
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 2,145 (11,670)
Citation 22

Abstract:

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Advertising, Search Engine Marketing, Television

2.

Television Advertising and Online Search

Management Science, Forthcoming
Number of pages: 36 Posted: 24 Feb 2020
Mingyu Joo, Kenneth C. Wilbur, Bo Cowgill and Yi Zhu
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management, Columbia University - Columbia Business School and University of Minnesota - Carlson School of Management
Downloads 1,131 (30,958)
Citation 10

Abstract:

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Advertising, Information Search, Media, Search Engine Marketing, Television

3.

Temporal Distance and Price Responsiveness: Empirical Investigation of the Cruise Industry

Number of pages: 57 Posted: 15 Jul 2015 Last Revised: 18 Sep 2019
Mingyu Joo, Dinesh K. Gauri and Kenneth C. Wilbur
University of California, Riverside - School of Business, Walton College of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 409 (116,464)
Citation 5

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Advance Sales, Cruise, Price Responsiveness, Temporal Distance, Market Differentiation, Instrumental Variables

4.

Optimal Product Design by Sequential Experiments in High Dimensions

Number of pages: 44 Posted: 07 Jan 2016 Last Revised: 30 Mar 2018
Mingyu Joo, Michael Thompson and Greg M. Allenby
University of California, Riverside - School of Business, The Procter and Gamble Company and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 354 (136,671)
Citation 4

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Design Criterion, Expected Improvement, Interaction Effects, Stochastic Search Variable Selection

5.

Advertising and Brand Attitudes: Evidence from 575 Brands Over Five Years

Number of pages: 55 Posted: 19 Apr 2018 Last Revised: 24 Sep 2018
Rex Yuxing Du, Mingyu Joo and Kenneth C. Wilbur
University of Houston - C.T. Bauer College of Business, University of California, Riverside - School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 290 (168,906)
Citation 4

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Advertising, Brand Attitude, Brand Tracking Metrics, Media Mix Models

6.

Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace

Number of pages: 60 Posted: 18 Aug 2021 Last Revised: 09 Sep 2022
Mingyu Joo, Jiaqi Shi and Vibhanshu Abhishek
University of California, Riverside - School of Business, University of California, Irvine - Paul Merage School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 238 (205,912)

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Sponsored Listings, Online Marketplace, Field Experiment, Native Ads, Ad Avoidance

7.

Divergent Temporal Courses for Liking vs. Wanting in Response to Persuasion

Number of pages: 29 Posted: 27 Sep 2018
Mingyu Joo, Wendy Liu and Kenneth C. Wilbur
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management and University of California, San Diego (UCSD) - Rady School of Management
Downloads 152 (307,470)
Citation 1

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Liking and Wanting; Field Experiment; Serial Position Effect; Sequential Affective Experiences; Sequential Goal Activation

8.

Designing Distributed Ledger Technologies, Like Blockchain, for Advertising Markets

International Journal of Research in Marketing, Forthcoming
Number of pages: 21 Posted: 29 Aug 2022
Mingyu Joo, Seung Hyun Kim, Anindya Ghose and Kenneth C. Wilbur
University of California, Riverside - School of Business, University of California, San Diego (UCSD) - Rady School of Management, New York University (NYU) - Leonard N. Stern School of Business and University of California, San Diego (UCSD) - Rady School of Management
Downloads 145 (319,507)
Citation 1

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Distributed Ledger Technology, Blockchain, Digital advertising, Transparency, Privacy

9.

Consumer Aversion to Algorithm-Driven Price Volatility: Empirical Investigation of Airbnb

Number of pages: 56 Posted: 21 Dec 2022
Jiaqi Shi, Jinan Lin, Tingting Nian and Mingyu Joo
University of California, Irvine - Paul Merage School of Business, University of California, Irvine - Paul Merage School of Business, University of California, Irvine - Paul Merage School of Business and University of California, Riverside - School of Business
Downloads 68 (528,451)

Abstract:

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pricing algorithm, dynamic pricing, volatility aversion, human-AI interaction, Airbnb