Regent's Park
London, NW1 4SA
United Kingdom
London Business School
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customer lifetime value; customer equity; valuation; shareholder value; DCF
customer lifetime value; CLV; RFM; customer-base analysis; uncertainty
Retention, churn, forecasting, customer base analysis, probability models, beta-geometric
Customer-base analysis, probability models, Pareto/NBD, scalability, data aggregation, information loss
customer lifetime value, probability models
Customer-base analysis, Pareto/NBD, BG/NBD, customer attrition
Customer Base Analysis, Repeat Buying, Pareto/NBD, Probability Models, Forecasting, Lifetime Value
BG/BB, beta-geometric, beta-binomial, customer-base analysis, customer lifetime value, CLV, RFM, Pareto/NBD
customer lifetime value, beta-geometric, discrete-Weibull, retention elasticity
beta-geometric (BG) distribution, beta-discrete-Weibull (BdW) distribution, retention rate dynamics
customer lifetime value, Pareto/NBD
Churn, retention, contractual settings, access services, hidden Markov models, RFM, latent variable models
churn, retention, contractual settings, access services, hidden Markov models, RFM, latent variable models
Churn, retention, attrition, customer relationship management, customer base analysis, hidden Markov models, latent variable models
brand choice, buyer behavior, choice models, reference effects
consumer utility, preference dynamics, associative learning
Consumer utility, preference dynamics, associative learning
Customer lifetime value, CLV, RFM, customer base analysis, Pareto/NBD